Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…Continue
Added by Anne Fleming on April 24, 2014 at 7:00pm — No Comments
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.
The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…Continue
Added by Anne Fleming on April 21, 2014 at 7:42pm — No Comments
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us…Continue
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater, Women-Drivers.com etc. On our site, we have some dealers with…Continue
Added by Anne Fleming on April 2, 2014 at 4:14pm — No Comments
Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.
1.Treatment by Sales Person
How well women are treated is the…Continue
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.
In the Oscar nominated film…Continue
Added by Anne Fleming on March 18, 2014 at 9:18am — No Comments
Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:
While women influence over 80% of all car purchases,…Continue
Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…Continue
Added by Anne Fleming on January 2, 2014 at 12:41pm — No Comments
Other women honored from various aspects and leadership roles, include:
According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0…Continue
Added by Anne Fleming on August 6, 2013 at 2:09pm — No Comments
As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."
Here, you will learn unusual but highly effective tips to help you focus on signals that…Continue
Added by Anne Fleming on June 18, 2013 at 2:28pm — No Comments