Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'branding' (110)

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are…

Continue

Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments

Taking on Tesla: Key Brand Insights To Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

Continue

Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments

Why Branding Is a Vital Investment for a Growing Business

Branding is one of the most important things you can do to build and grow your business. In fact, it’s one of the first things you should do when starting a company. If you already have a business up and running, it’s never too late, but the longer you wait to develop solid branding, the more difficult the transition can be. Here are 3 reasons that branding is a vital investment for growing your…

Continue

Added by Brooke Chaplan on March 6, 2019 at 3:23pm — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

Continue

Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Make Your Brand even Bigger in 2019?

The older 2018 year is passing by, the new is coming with wonderful hope that 2019 is going to be this year.

In this article, I will take a real example of my work named exai small web solutions

The year of terrific achievement of your Brand.

Your brand for more exposure and with this final aims to…

Continue

Added by Blazho Gjorgiev on December 30, 2018 at 3:00pm — No Comments

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

Continue

Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us.

But, do you remember how it originated it’s online journey?  In…

Continue

Added by John Wingle on August 29, 2018 at 7:00am — No Comments


Agency
3 Factors to Make a Brand Work in the Real World

Online marketplace is full of opportunities for companies regardless of the sell. It also doesn’t matter that what is the structure of the company and the size of it. The promotion of the products they need to market and the branding strategy speaks volumes about what can be done in order to make a product work big time in the market.

There are many examples of how companies are buying other brands that they think…

Continue

Added by LaurenFerling on July 11, 2018 at 1:05am — No Comments


Vendor
13 Key Elements of a Perfect Product Video

Your product video is only a minute long.

But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.

We’ve learned a lot from creating product and promo…

Continue

Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

Continue

Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments

VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia

Enjoy the Video

Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …

Continue

Added by Ryan Gerardi on May 8, 2018 at 10:30am — 3 Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

Continue

Added by Steve White on April 10, 2018 at 6:38am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become…

Continue

Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

Continue

Added by sara callahan on January 10, 2018 at 6:30am — No Comments

Brand Centric Growth

I once heard influential thinker…

Continue

Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments

The Princess and the Frog: Does Size Matter?

I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually was…

Continue

Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments

Optimize Your YouTube Channel

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you…

Continue

Added by Paul Potratz on June 2, 2017 at 12:51pm — No Comments

Is your marketing working?

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

Continue

Added by Paul Potratz on May 30, 2017 at 1:38pm — No Comments

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

Continue

Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments

Set Up Your Next Event

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

Continue

Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service