A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.
In her interview, she explained how the two words that Jobs hated most… Continue
Added by Richard Holland on March 27, 2014 at 6:30am —
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message… Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am —
Would your customers get a tattoo of your brand?
A recent article on Forbes told the story of… Continue
Added by Mike Gorun on December 3, 2013 at 7:00am —
Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand… Continue
Added by Bill Cosgrove on October 28, 2013 at 1:51pm —
Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a… Continue
Added by sara callahan on October 24, 2013 at 6:14am —
Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the… Continue
Added by Richard Holland on June 25, 2013 at 8:09am —
On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to… Continue
Added by sara callahan on June 12, 2013 at 4:30am —
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more… Continue
Added by Joe Schwartz on January 20, 2013 at 8:00am —
VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing. Car dealer marketing today can translate into a… Continue
Added by Joe Schwartz on January 11, 2013 at 6:13am —
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales… Continue
Added by Tom Gorham on December 16, 2012 at 3:00pm —
Some people have a misunderstanding about what is seen and heard through social media.
It's happening on two major fronts: personal communications and business… Continue
Added by J.D. Rucker on November 27, 2012 at 1:00pm —
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent… Continue
Added by James Schaefer on May 18, 2012 at 8:32am —
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
- The massive growth of social sharing over the past decade
- Google and Bing…
Added by Stephen Murphy on March 27, 2012 at 6:30am —
Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.
To state the… Continue
Added by Camille Forte on February 20, 2012 at 8:08am —
Let online trust be a part of your New Year's resolution... and your success!
Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds… Continue
Added by Camille Forte on February 2, 2011 at 6:45am —
Here at Xspond we have spent oodles and oodles of time improving our partners social media, and our partners web sites, and our partners data bases, and our partners… (you get the picture). We love this work so much and we are so focused that we neglected ourselves severely. If our business identity is our child and we are the parents, we are definitely criminals of neglect.
Practice What You Preach
Added by Katie Urbain on June 23, 2010 at 7:32am —
Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.
“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv “
When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business…
Added by Larry Bruce on June 10, 2010 at 7:00pm —
Consider this... with the wide array of devices available to handle email (and social networking), screen/display size varies greatly from 32"+ monitors all the way down to the size of a cell phone display. Do you really want to have a 2-inch by 6 inch graphic of your dealership logo with all of your contact information at the top of your emails? What if the the pictures are blocked or awaiting the users approval prior to downloading?
If you embed your branding and contact… Continue
Added by Clyde Taylor on April 7, 2010 at 9:05am —
Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks
Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.
Added by Michael Plese on May 27, 2009 at 9:35pm —
Increased competition and consolidations among component manufacturers in the North American automotive replacement parts market have created an urgent need to maintain a market leadership position among customers.
Now is the perfect time for aftermarket parts manufacturers to lay claim to their respective premium replacement product(s) categories and launch an aftermarket name brand assault. Establishing a brand as top-of-class quality can be as simple as saying it – assuming that… Continue
Added by Scott K. Russell on February 9, 2009 at 12:02pm —