Professional Community for Car Dealers, Automotive Marketers and Sales Managers
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…Continue
Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…Continue
Added by sara callahan on October 22, 2014 at 6:00am — No Comments
In most markets, those seeking jobs are also those buying your goods and services. So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?
Here are four tips to improving your…Continue
Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments
DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image. There is a growing chasm between company and candidate satisfaction with recruiting…Continue
Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments
A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.
In her interview, she explained how the two words that Jobs hated most…Continue
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
A recent article on Forbes told the story of…Continue
Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments
Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand…Continue
Added by Bill Cosgrove on October 28, 2013 at 1:51pm — No Comments
Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a…Continue
Added by sara callahan on October 24, 2013 at 6:14am — No Comments
Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the…Continue
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…Continue
Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments
VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing. Car dealer marketing today can translate into a…Continue
Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
Some people have a misunderstanding about what is seen and heard through social media.
It's happening on two major fronts: personal communications and business…Continue
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.
To state the…Continue
Added by Camille Forte on February 20, 2012 at 8:08am — No Comments