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All ADM Blog Posts Tagged 'branding' (35)

Finding Brand Advocates in the Hispanic Marketplace

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and…


Added by Joseph Little on October 12, 2015 at 8:36am — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…


Added by Joseph Little on August 28, 2015 at 9:57am — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.


In the past, personal branding by salespeople was geographically restricted,…


Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

3 Pieces of Branding Audio that Every Business Should be Using in Their Marketing

I've been lucky to have the opportunity to guest blog at Paradux Media about my passion: audio! And most importantly, the three pieces of branding audio that my experience has show every business should be using in their marketing.

This is all extremely applicable to my friends here in the auto industry, whose dealerships can absolutely benefit from having a direct conversation with…


Added by Dana Detrick-Clark on June 3, 2015 at 12:58pm — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…


Added by David Metter on May 29, 2015 at 5:30am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…


Added by sara callahan on May 13, 2015 at 6:00am — No Comments

Personalized Video on Bottles of Beer?

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…


Added by Brian Cox on January 6, 2015 at 5:30am — No Comments

Volvo Boldly Goes Where No One Dares Go

While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift…


Added by Richard Holland on December 29, 2014 at 5:00am — No Comments

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…


Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership…


Added by Brian Cox on December 15, 2014 at 6:30am — 4 Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.




Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…


Added by sara callahan on October 22, 2014 at 6:00am — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your…


Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…


Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…


Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…


Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Would Your Customers Get a Tattoo Of Your Brand?

Would your customers get a tattoo of your brand?


A recent article on Forbes told the story of…


Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments

Make Your Customers Brand Ambassadors [Video]

Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand…


Added by Bill Cosgrove on October 28, 2013 at 1:51pm — No Comments

Outsourced Social Media: How to Choose the Perfect Partner

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a…


Added by sara callahan on October 24, 2013 at 6:14am — No Comments

Disney Rules That Can Make Your Service Magical

Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the…


Added by Richard Holland on June 25, 2013 at 8:09am — 3 Comments

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