Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.
When it was time to replace his domestic minivan, the first thing my associate’s father did was to check the Sunday paper to see in any big sales were…Continue
Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going to be reviewing all of the safety features of the…Continue
Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments
According to an article in Inc., the Disney…Continue
Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their communications with…Continue
Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue
Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments
I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer loyalty: Brand loyalty, dealership loyalty and salesperson loyalty.…Continue