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Bill Wittenmyer's Blog Posts Tagged 'brand' (1)

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second here, does your OEM really care whether your customer stays loyal…

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Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments

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