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All ADM Blog Posts Tagged 'brand' (42)

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…


Added by Chris Miller on September 24, 2015 at 5:30am — No Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?


According to…


Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…


Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

Goldfish Have Longer Attention Spans Than We Do

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…


Added by Paul Moran on August 14, 2015 at 6:30am — No Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.


So, how do you get the attention…


Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.


In the past, personal branding by salespeople was geographically restricted,…


Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  


The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…


Added by Brian Cox on March 24, 2015 at 4:30am — No Comments

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…


Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…


Added by sara callahan on January 14, 2015 at 6:30am — No Comments

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.

Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:

• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…


Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…


Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…


Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.


These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…


Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments

Never Ever Trash Your Competitors ~ Automotive Digital Marketing

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …


Added by Manny Luna on August 9, 2014 at 4:00pm — 2 Comments

Extend Your Brand Story from Online to the Dealership

“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…


Added by Amanda Meuwissen on June 24, 2014 at 7:46am — No Comments

Perception Matters: 3 Tips for Always Looking Your Best.

In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people.

In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and…


Added by sara callahan on May 14, 2014 at 6:00am — 7 Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…


Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…


Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

What’s In Your Wallet – The Sequel

In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.

Partnering with luxury shopping site, Starbucks offered an ultra-exclusive…


Added by Mike Gorun on December 24, 2013 at 5:00am — 6 Comments

Would Your Customers Get a Tattoo Of Your Brand?

Would your customers get a tattoo of your brand?


A recent article on Forbes told the story of…


Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments

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