How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts… Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm —
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced… Continue
Added by Paul Moran on March 25, 2016 at 6:00am —
Make your next car buying experience a breeze. Car dealers are ready and eager to work with you. Effectively negotiating the lease or purchase agreement for your new or used car is not as scary as you think. There are several things to remember and this article will help you to prepare for negotiating with car… Continue
Added by Rahul Paul on March 7, 2016 at 5:30am —
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by… Continue
Added by Paul Moran on December 11, 2015 at 5:18am —
News for the Week of November 30
Snapchat Story Explorer
Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community. With… Continue
Added by Joey Little on December 3, 2015 at 2:02pm —
Smartphones and Tablets and Laptops, Oh My!
A Virtual Experience
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and… Continue
Added by Joey Little on November 12, 2015 at 10:02am —
How Well Do You Know Your Consumers?
Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.… Continue
Added by Joey Little on November 3, 2015 at 11:57am —
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re… Continue
Added by Mike Gorun on November 3, 2015 at 4:40am —
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?… Continue
Added by sara callahan on October 26, 2015 at 6:19am —
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this… Continue
Added by Chris Miller on September 24, 2015 at 5:30am —
Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?
According to… Continue
Added by Mike Gorun on August 25, 2015 at 6:30am —
Earning Hispanic Consumer Trust Through Communication and Empowerment
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and… Continue
Added by Joey Little on August 17, 2015 at 11:07am —
Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.… Continue
Added by Paul Moran on August 14, 2015 at 6:30am —
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention… Continue
Added by Paul Moran on July 31, 2015 at 6:30am —
In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.
In the past, personal branding by salespeople was geographically restricted,… Continue
Added by Paul Moran on July 17, 2015 at 6:00am —
Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.
The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to… Continue
Added by Brian Cox on March 24, 2015 at 4:30am —
It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time… Continue
Added by sara callahan on February 11, 2015 at 7:30am —
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is… Continue
Added by sara callahan on January 14, 2015 at 6:30am —
Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.
Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:
• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…
Added by Amanda Meuwissen on January 6, 2015 at 2:00pm —
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often… Continue
Added by Amy Scott on October 23, 2014 at 6:00am —