“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am —
In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people.
In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and… Continue
Added by sara callahan on May 14, 2014 at 6:00am —
Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per… Continue
Added by sara callahan on February 19, 2014 at 7:55am —
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized… Continue
Added by sara callahan on December 30, 2013 at 10:30am —
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive… Continue
Added by Mike Gorun on December 24, 2013 at 5:00am —
Would your customers get a tattoo of your brand?
A recent article on Forbes told the story of… Continue
Added by Mike Gorun on December 3, 2013 at 7:00am —
I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer… Continue
Added by Mike Gorun on November 5, 2013 at 6:20am —
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of… Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am —
What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les… Continue
Added by Ketty Colom on June 26, 2013 at 9:12am —
Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and… Continue
Added by Ketty Colom on June 19, 2013 at 6:37am —
Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…
Added by J.R. Batchelor on June 5, 2013 at 1:58pm —
Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.
This is why, according to Shep Hyken, the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to… Continue
Added by Ketty Colom on May 29, 2013 at 7:37am —
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they… Continue
Added by Ketty Colom on May 21, 2013 at 7:19am —
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went… Continue
Added by sara callahan on April 10, 2013 at 7:00am —
This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:
Added by J.D. Rucker on February 27, 2013 at 6:00am —
A well-organized Staff page is a great way to encourage a relationship between your customers and your dealership. Listing all of the employees, their titles, and a photo to go with it allows the customer to put names to faces before they come in. Also, including contact information, such as a phone number or e-mail address to reach each employee can also reduce frustration and will minimize use of the general number or operator to redirect them.
There are… Continue
Added by Rebecca Kon on January 17, 2013 at 10:12am —
They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.
Virtual Sales Associates (VSA’s) has become a popular… Continue
Added by Ketty Colom on December 11, 2012 at 7:54am —
The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to… Continue
Added by Ketty Colom on December 6, 2012 at 7:00am —
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with… Continue
Added by J.D. Rucker on December 5, 2012 at 11:00am —
Whether you have jumped on the Pinterest wagon, waiting on the sidelines, or vehemently despise the concept, you need to take some minimal level of action regarding this site.
Similar to years ago, when Facebook, Twitter, Linkedin and others began to grow in popularity, brands needed to stake their claim on these sites. Pinterest is no different. Because I joined this site several months ago, nobody else can have … Continue
Added by George Nenni on April 25, 2012 at 11:41am —