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All ADM Blog Posts Tagged 'brand' (125)

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing.

Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

 

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…

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Added by Paul Moran on June 25, 2018 at 6:30am — No Comments


Vendor
Why Every DealerShip Needs A Newsletter to Build Customer Loyalty

As GDPR privacy regulations took effect in the EU businesses worldwide began to rethink their lead generation strategy.

Many USA based businesses are now asking people to opt-in to their email list versus distracting customers and potential customers with…

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Added by Carol Forden on June 12, 2018 at 9:00am — No Comments

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.

In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…

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Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of…

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Added by Steve White on March 6, 2018 at 7:06am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…

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Added by Mike Gorun on January 30, 2018 at 6:00am — 1 Comment

Brand Centric Growth

I once heard influential thinker…

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Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments

Optimize Your YouTube Channel

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you…

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Added by Paul Potratz on June 2, 2017 at 12:51pm — No Comments

Is your marketing working?

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on May 30, 2017 at 1:38pm — No Comments

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

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Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments

Set Up Your Next Event

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

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Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second…

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Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments

Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! 

We’d love to hear…

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Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments

[NEW VIDEO] Marketing Tools You're Forgetting

What do you do for a living? 

Whether it’s marketing or building a business, your business needs clients to…

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Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments

Start Protecting Your Content

Someone reposted your Facebook video? Now you can take some of their ad dollars.

Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…

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Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments

Exciting news to share!

Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!

iTunes: 

https://goo.gl/mh9aLM

iHeartRadio:

https://goo.gl/45dlRO



We’d love to hear what you have to say. Comment…

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Added by Paul Potratz on May 2, 2017 at 10:31am — No Comments

Start making other people do live videos!

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.

Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…

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Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

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Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments

3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

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Added by Paul Potratz on April 18, 2017 at 1:06pm — 1 Comment

Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

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Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments

Transparency: The Key to Customer Loyalty

An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.

When it was time to replace his domestic minivan, the first thing my associate’s father did was…

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Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments

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