Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'brand' (36)

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  

 

The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…

Continue

Added by Brian Cox on March 24, 2015 at 4:30am — No Comments

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…

Continue

Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…

Continue

Added by sara callahan on January 14, 2015 at 6:30am — No Comments

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.



Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:

• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…

Continue

Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

Continue

Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

Continue

Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.

 

These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…

Continue

Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments

Never Ever Trash Your Competitors ~ Automotive Digital Marketing

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …

Continue

Added by Manny Luna on August 9, 2014 at 4:00pm — 2 Comments

Extend Your Brand Story from Online to the Dealership

“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…

Continue

Added by Amanda Meuwissen on June 24, 2014 at 7:46am — No Comments

Perception Matters: 3 Tips for Always Looking Your Best.

In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people.

In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and…

Continue

Added by sara callahan on May 14, 2014 at 6:00am — 7 Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

Continue

Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

Continue

Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

What’s In Your Wallet – The Sequel

In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.

Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…

Continue

Added by Mike Gorun on December 24, 2013 at 5:00am — 6 Comments

Would Your Customers Get a Tattoo Of Your Brand?

Would your customers get a tattoo of your brand?

 

A recent article on Forbes told the story of…

Continue

Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments

Loyalty Comes In Many Forms

I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer…

Continue

Added by Mike Gorun on November 5, 2013 at 6:20am — 2 Comments

An Infographic for Your Auto Dealer Marketing Bible

In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…

Continue

Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments

Bentley Scores with Heritage

What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…

Continue

Added by Ketty Colom on June 26, 2013 at 9:12am — No Comments

How Corona Harnessed the Power of the Moon

Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…

Continue

Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments

Social vs Search - Marketing Spend Comparison

Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…
Continue

Added by J.R. Batchelor on June 5, 2013 at 1:58pm — 4 Comments

Customer Service Never Starts with the Customer

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.

customer service

This is why, according to Shep Hyken,  the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…

Continue

Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Background Music

Posted by Chip Dorman on June 22, 2015

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service