Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The written word is a powerful means of marketing to a mass amount of people. The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written…Continue
Added by Amanda Ryan on February 6, 2016 at 10:23am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments
So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.
That’s why I thought it would be helpful to…Continue
Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments
David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…Continue
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
You’ve heard it before: content is king in SEO. Your dealership can be successful at content marketing by creating and maintaining a blog. Not only is blogging an effective way to promote your car dealership, but it also adds value for your customers and supports your automotive SEO strategy. The…Continue
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 9:59am — No Comments
When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a…Continue
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom.…Continue
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…Continue
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them:…Continue
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…Continue
Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments
Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things…Continue
Added by Timothy Martell on August 30, 2012 at 8:21am — No Comments
We all know blogging is a crucial aspect of any business’s…Continue
Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments
Learn more about AutoCon2012 at their website -http://www.autocon2012.com/
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further…Continue