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All ADM Blog Posts Tagged 'big' (14)

GPS for Navigating Change After the Show

Party's Over...Time for Change! 

If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count.  Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership.  Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…


Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

big data car

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

In 2014, vehicle recalls hit a…


Added by Larisa Bedgood on September 24, 2015 at 12:30pm — No Comments

Three Ways Connected Cars Will Impact the Automotive Industry

connected cars

Despite some recent negative press about security concerns, it’s safe to say that…


Added by Larisa Bedgood on September 17, 2015 at 10:37am — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…


Added by Larisa Bedgood on August 27, 2015 at 11:59am — No Comments

An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …


Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…


Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…


Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

Auto/Mate Integrates DMS with AutoAlert® Data Lead Mining Solutions, Turning Big Data Into Big Profits

ALBANY, N.Y. – October 7th, 2013 – Auto/Mate Dealership Systems ( announced today that its AMPS Dealership Management System (DMS) is fully integrated with AutoAlert, Inc.'s data lead mining solutions. Auto dealers using both systems can leverage the comprehensive data stored in their DMS like never before, using AutoAlert®'s abilities to identify and communicate opportunities that lead to more sales and higher gross…


Added by Mike Esposito on October 7, 2013 at 10:08am — No Comments

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…


Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

How Big Data Can Transform Your Customer Service Experience

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had…


Added by Richard Holland on June 13, 2013 at 4:56am — No Comments

VinSolutions Sean Stapleton | Leverage Data Integration in a Big Way | Digital Dealer

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…


Added by Joseph Little on April 3, 2013 at 2:04pm — No Comments

Google Declares Existing Web Metrics Obsolete: A Sea Change in Dealer Website Analytics

The 2012 Google Analytics Summit theme is “Next Generation Measurement”, and considering the bombshell Google dropped on day 1, it couldn’t be more fitting.…


Added by Matthew Kolodziej on November 1, 2012 at 9:30am — 38 Comments

The era of ‘big data’ is NOW

“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”


McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…


Added by Amanda Meuwissen on February 27, 2012 at 7:59am — 1 Comment

Ford's Big Push on 2011 Explorer


Added by Ralph Paglia on December 13, 2010 at 10:30am — No Comments

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