Automotive Digital Marketing

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All ADM Blog Posts Tagged 'best' (128)

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto …

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Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments


Vendor
The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.

We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation…

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Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments


Vendor
It's 9 AM. Do You Know What Your Net Cash Is?

Net cash balance is one of the best indicators of …

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Added by Josh Blick on September 29, 2017 at 6:30am — No Comments


Vendor
You Had Me at Hello

I've worked in customer …

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Added by Stephen Coambes on September 25, 2017 at 6:30am — 2 Comments

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include…

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Added by Mike Gorun on September 19, 2017 at 6:30am — 1 Comment


Influencer
Can You Hear Me Now?

Engaging video needs to …

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Added by Timmy D. James on September 14, 2017 at 7:00am — No Comments


Dealer
Want Faster Turn? Consider Incentivizing Salespeople

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new…

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Added by Devin Daly on September 14, 2017 at 6:30am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over…

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Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments


Vendor
Want to Increase Service Revenue? Start with the Basics!

After decades of working in and with dealerships all over the country, I …

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Added by Stephen Coambes on September 11, 2017 at 6:53am — No Comments


Vendor
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments


Vendor
Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car,…

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Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments


Vendor
Service Advisors: End Your Day with the Beginning in Mind!

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending…

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Added by Josh Blick on August 18, 2017 at 6:30am — 1 Comment

When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager tha…

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Added by Mike Gorun on August 8, 2017 at 7:00am — No Comments


Vendor
Are you Killing Customers Softly with the Same Old Song?

In a recent…

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Added by Ujj Nath on August 7, 2017 at 6:53am — No Comments


Vendor
How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments


Vendor
To Grow Big Try Thinking Small

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.”…

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Added by Ujj Nath on July 25, 2017 at 7:09am — No Comments

The State of Customer Loyalty

Colloquy just came out with its…

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Added by Mike Gorun on July 25, 2017 at 6:54am — No Comments


Dealer
4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of …

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Added by Devin Daly on July 24, 2017 at 7:30am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments

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