Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let’s say you just bought your first car. Everybody at home is excited to ride it, and even you are so thrilled to get your hands on the wheel. You spend thousands for the car itself, and you shell out even more for accessories that you specifically selected. You may be one rev of the engine away from total enjoyment, but you should stop for a moment and buy one more thing. Before you travel a single meter, you really have to buy one very essential thing: car insurance.…
Added by Mike Haynes on July 26, 2016 at 6:24am — No Comments
From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.
Facebook realizes this and, as a result, has…Continue
Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…Continue
Added by David Metter on February 1, 2016 at 8:00am — No Comments
Mobile use has had an incredible growth in 2014 and all indications are that 2015 will continue to grow, so it becomes increasingly important to optimize the SEO of your website for mobile.
There are many points to consider when optimizing a website for mobile: Do I need to make a website for mobile or responsive enough with design? Does…Continue
Added by Alok Raghuwanshi on October 24, 2015 at 12:17am — No Comments
Mike Esposito Honored with Special Leadership Award from the Times-Union
For Immediate Release
Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com)…Continue
Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – November 3rd, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the fifth year in a row that Auto/Mate has received the distinction.
"After five years we don't take this award for granted. We continue to work hard to create…Continue
Added by Mike Esposito on November 3, 2014 at 2:17pm — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…Continue
Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments
|by Christy Roman, Now Marketplace Owner|
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…Continue
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments
Watch your abandoned calls in real time, have a team member call back immediately and offer a 'warm transfer' to their intended department. You will capture those that got lost in the phone-tree, hung up while on hold, etc. The caller will remember the 'care' you took!
Rick Case captures an average of 20 Fixed and Variable appointments per day of the average 35 callers that give…Continue
Added by Chip King on January 30, 2014 at 7:41am — No Comments
Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.
My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…Continue
ALBANY, N.Y. – November 4th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the 2013 “Best Places to Work” in New York State’s Capital region by the Albany Business Review. This is the fourth year in a row…Continue
Added by Mike Esposito on November 4, 2013 at 7:00am — No Comments
Sales people and sales managers are the heavy users of CRM. While the definition of best practices for each type of user is highly debatable I want to get feed back from the regulars here at ADM.Continue
Added by Paul Rushing on August 14, 2013 at 11:19am — No Comments
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…Continue
|by Kaitlyn Bender, Reputation Management Specialist|
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…Continue
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…Continue
Added by sara callahan on March 26, 2013 at 5:24am — No Comments