Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…Continue
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior…Continue
Added by Mike Gorun on August 20, 2013 at 5:53am — No Comments
The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…Continue
Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…Continue
Added by Ketty Colom on June 26, 2013 at 9:12am — No Comments
Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…Continue
Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments
Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.
This is why, according to Shep Hyken, the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…Continue
Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.
It is forecasted that the mobile…Continue
Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook. (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ ) My position then as it is now is that GM and many automotive dealerships are…Continue
Added by James Schaefer on July 18, 2012 at 9:24am — No Comments
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing…Continue
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 6:39am — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
Added by Ralph Paglia on June 25, 2008 at 10:00pm — No Comments