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All ADM Blog Posts Tagged 'behavior' (23)


Influencer
Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments


Influencer
Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

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Added by David Metter on August 7, 2015 at 5:30am — 1 Comment

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…



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Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

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Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.

There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…

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Added by Mike Gorun on May 6, 2014 at 5:30am — 4 Comments

Patrick BMW Offers Customer a Choice--and it Pays Off!

Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…

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Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments

Increasing Customer Loyalty Begins With a Smile

A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior…

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Added by Mike Gorun on August 20, 2013 at 5:53am — No Comments

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

Don't EVER Chat Like This

There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…

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Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments

Bentley Scores with Heritage

What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…

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Added by Ketty Colom on June 26, 2013 at 9:12am — No Comments

How Corona Harnessed the Power of the Moon

Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…

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Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments

Customer Service Never Starts with the Customer

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.

customer service

This is why, according to Shep Hyken,  the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…

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Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments

The Loyalty Playbook

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…

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Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

Efficiency and Connection in the Mobile Market

In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.

It is forecasted that the mobile…

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Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments

Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



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Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments

Can Facebook & Social Media Help GM Sell more Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ )  My position then as it is now is that GM and many automotive dealerships are…

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Added by James Schaefer on July 18, 2012 at 9:24am — No Comments

Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…

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Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments

How Important Is Price Really?

For those of you who know a little bit about me, you know that I  worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing…

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Added by Michael Cirillo on July 14, 2012 at 2:00pm — 10 Comments

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