Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Evolution Of The BDC: Has your dealership evolved?
A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the…Continue
Added by Stan Sher on January 16, 2017 at 1:00am — No Comments
Imagine that you attend a classical music concert.
This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…
Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and…Continue
Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”
Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…Continue
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).
Added by Stan Sher on October 5, 2012 at 7:30am — No Comments
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ!
Martin oversees 4 dealerships that are Delivering…Continue
Added by Stan Sher on August 20, 2012 at 12:43am — No Comments
Added by Stan Sher on June 2, 2012 at 11:00am — No Comments
It's that time of year again. Yes, one of my favorite blogs of the year. I have always enjoyed writing about my experiences at conferences and conventions. This blog is going to be great. Why so great you ask?
Wait for it...
Wait for it...
Wait for it...
Boom...here it is.
This has been my most productive and educational NADA convention out of the three that I have attended. I realized this year the importance of spending a…
Added by Stan Sher on February 9, 2012 at 9:18pm — No Comments
We have been very busy here at …Continue
Added by Stan Sher on November 1, 2011 at 7:53am — No Comments
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…
Added by Stan Sher on October 9, 2011 at 11:08am — No Comments
Added by Stan Sher on September 16, 2011 at 11:35pm — No Comments
I am not kidding when I say "Hot Product...Big Money".
Toyota/Hyundai/Kia in prime location where the average closing ratio is…Continue
Added by Stan Sher on June 17, 2011 at 12:04am — No Comments
Why do I love the car business?
Why do I never stop being the best that I can be?
Why do I go through the ups and downs of the…Continue