Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…Continue
Added by Sean V. Bradley on September 15, 2012 at 11:00am — No Comments
Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ!
Martin oversees 4 dealerships that are Delivering…Continue
Added by Stan Sher on August 20, 2012 at 12:43am — No Comments
Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V.…
Added by Sean V. Bradley on June 12, 2012 at 1:06am — No Comments
Added by Stan Sher on June 2, 2012 at 11:00am — No Comments
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue
Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis…Continue
Added by Chip King on March 1, 2012 at 3:00am — No Comments
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…Continue
Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments
It's that time of year again. Yes, one of my favorite blogs of the year. I have always enjoyed writing about my experiences at conferences and conventions. This blog is going to be great. Why so great you ask?
Wait for it...
Wait for it...
Wait for it...
Boom...here it is.
This has been my most productive and educational NADA convention out of the three that I have attended. I realized this year the importance of spending a…
Added by Stan Sher on February 9, 2012 at 9:18pm — No Comments
It used to be as a Dealer principle or manager; you would consider yourself lucky to have a salesperson willing to make an outbound sales call, and even luckier still, if the sales person actually asked for an appointment. I have filled out hundreds and hundreds of Internet forms over the past year, and have noticed a new breed of salesperson. This eager, yet untrained, salesperson gladly picks up the phone, confidently dials a number and charges though that call with little or no…Continue
Added by Adam Ross on December 13, 2011 at 5:07pm — No Comments
I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.
Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.
Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments
We have been very busy here at …Continue
Added by Stan Sher on November 1, 2011 at 7:53am — No Comments
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…
Added by Stan Sher on October 9, 2011 at 11:08am — No Comments
Added by Stan Sher on September 16, 2011 at 11:35pm — No Comments
I am not kidding when I say "Hot Product...Big Money".
Toyota/Hyundai/Kia in prime location where the average closing ratio is…Continue
Added by Stan Sher on June 17, 2011 at 12:04am — No Comments
Why do I love the car business?
Why do I never stop being the best that I can be?
Why do I go through the ups and downs of the…Continue