Automotive Digital Marketing

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All ADM Blog Posts Tagged 'battle' (5)

Connecting with Customers at Every Moment of Truth

Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.

Brian Pasch of PCG Digital Marketing

For car buyers, the process is not…

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Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

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Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…

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Added by Arnold Tijerina on September 1, 2011 at 7:00am — 3 Comments

'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.


The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…
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Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

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