Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them. Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit. Unfortunately, their objectives aren't always weighted the same; even though they should be.
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Added by Philip Zelinger on May 3, 2014 at 5:50pm — No Comments
Added by Brian Pasch on December 21, 2008 at 10:30am — No Comments