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All ADM Blog Posts Tagged 'b2b' (5)

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil…

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Added by jon nigbor on February 18, 2019 at 10:30am — No Comments

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.



guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

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Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments

MO MOBILE - MO MONEY

  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…

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Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…

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Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment


Influencer
Powerful Tips for your B2B LinkedIn Profile



Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s it. However, there’s more that you can do with LinkedIn than you think. According to HubSpot, in a study of 3,128 B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook…

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Added by Ketty Colom on May 24, 2012 at 6:19am — No Comments

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