Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago. The previous two sessions were recorded and members can catch up with the discussion at your leisure.
To register for today's webinar, visit: …Continue
Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this…Continue