Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
That says it all. Doesn’t it? In all actually I could stop there, let you absorb the above quote and be done with it. But I have more to say. Don’t I always? The fact of the matter is that loyalty, as far as consumers frequenting a certain business, has been on a downward trend for a…
Added by David Johnson on August 4, 2014 at 8:00am — No Comments
As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.
However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.
There have been some issues with the dates…Continue
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…Continue
Added by Erin Ryan on February 5, 2014 at 12:00pm — No Comments
It is important to start-off by saying, managing your Online Reviews is necessary. You have probably heard this statement repeatedly, but it is now time to put it into action for ignoring them, could be costing your dealership.
Your dealership has built an online community through using various…Continue
Businesses are always trying to come up with ways to boast their Facebook Reach. You post plenty of informative and eye-capturing content to Facebook, you have strategized numerous times, obsessively reviewed insights, and even tried your hand at Facebook Ads and Promoted Posts, but no matter your efforts, they still have not paid off.
If you are a business owner…Continue
Added by Amanda Ryan on January 31, 2014 at 10:14am — No Comments
I want to take a little time for all you beginners out there in the great big social world. There are a lot of places you can turn to for advice when you’re starting your digital marketing careers, and it can get a bit overwhelming at times. We want to make sure we take a little time every now and again to acknowledge that some of you may not be social superstars just yet.…Continue
Added by Erin Ryan on January 28, 2014 at 4:43am — No Comments
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…Continue
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…
There is a huge difference in doing social and being social. Doing…Continue
Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012. Lon Safko has brought so much value and "outside the box" thinking that the automotive industry needs to experience.
Added by Stan Sher on December 25, 2012 at 11:00pm — No Comments
So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…Continue
Well, here it is. The very first issue of the Social Dealership Magazine! It's packed with 11 top notch articles by industry experts! This is the ONLY auto industry magazine dedicated solely to social media. Read, Enjoy, And Learn!
Added by David Johnson on July 29, 2011 at 9:18am — No Comments
The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…Continue
With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't…Continue
Added by David Johnson on March 25, 2011 at 10:42am — No Comments
Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone…Continue
Added by David Johnson on March 10, 2011 at 10:00am — No Comments
Added by Brian Pasch on January 15, 2011 at 10:30pm — No Comments
Added by David Johnson on November 20, 2010 at 6:58am — No Comments