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All ADM Blog Posts Tagged 'automotive reputation management' (7)

Transforming The Dealership Part 4 - The Final Straw Case Study (Dealer eTraining)

Welcome to Part 4 of a live dealership case study.  This is the final chapter of a 6 week project.  You can catch up by reading part 3…

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Added by Stan Sher on November 28, 2012 at 12:30pm — 2 Comments

Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff. 

 …

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Added by Stan Sher on November 10, 2012 at 9:30am — 11 Comments

Where did my Yelp Reviews go?

As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers.  It seems that auto dealers are concerned more about their online reputation now than ever before.  While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership.  Once a structure is in place, managing an online reputation is actually a very…

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Added by Stan Sher on October 24, 2012 at 4:59am — No Comments

Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The…

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Added by Stan Sher on October 20, 2012 at 9:30am — 8 Comments

What have you done lately to promote the (positive) reputation of our industry?

Saw this come across one of my 364 alerts...

 

This 82 year old veteran used car dealer is still concerned about how our industry is viewed in Maine and beyond. Although his idea may not be revolutionary or a home run at the end of the day, I think we could offer up a "Thank You" for the thought and effort that this dealer has put in on our behalf.

 

Perhaps we could all look inward and ask "what have we done lately" to promote the positive side and (positive)…

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Added by Scott Falcone on April 25, 2011 at 9:30pm — No Comments

Automotive Social Marketing Strategy Should be Included in Dealership Advertising Budgets

With the rapidly emerging predominance of User Generated Content (UGC) activity on Social Networks, photo and video hosting sites, and various types of blogs as a percentage of total consumer online activity, it would seem to be only a matter of time before car dealers realize the necessity of creating online dealership… Continue

Added by Ralph Paglia on July 31, 2010 at 11:30pm — 2 Comments

Video Testimonial Useage Low With Car Dealers

I just got back from the 8th Digital Dealer Conference in Orlando and it was a blast. I was blessed to be able to lead a seminar on Automotive Reputation Management. As a second blessing the room set for 140 people, which was much larger than the room I had for DD7. The room was packed.



One take away from the Reputation Management seminar was a specific set of questions that I asked the attendees.



I asked if the dealers in the room… Continue

Added by Brian Pasch on April 23, 2010 at 2:55pm — 1 Comment

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