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All ADM Blog Posts Tagged 'automotive marketing' (27)

Autоmоtіvе Mаrkеtіng - The Vаluе of Good Prоѕресtіng

Thе wоrld есоnоmу hаѕ bееn vеrу uncooperative fоr almost any buѕіnеѕѕmеn, еѕресіаllу аutоmоtіvе dealers whо are…

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Added by Blazho Gjorgiev on September 25, 2018 at 2:00am — No Comments

Understanding the Financial Implications of New Automotive Marketing Methods

Why is it that we as a modern society are so excited to sign our way to numerous financial contracts without actually understanding the financial implications of what we're…

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Added by Blazho Gjorgiev on September 7, 2018 at 6:00am — No Comments


Influencer
You Can’t Spell Dealership Without Leadership

Automotive Social Media Leadership

Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself…

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Added by Amanda Ryan on July 14, 2014 at 4:38pm — 2 Comments

Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10…

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Added by Brian Pasch on May 21, 2014 at 10:10am — 1 Comment


Influencer
What You Can Do While the Facebook Scheduler is Temporarily Broken

Facebook Scheduler is Temporarily Broken

As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.

However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.

There have been some issues with the dates…

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Added by Erin Ryan on February 6, 2014 at 8:00am — 1 Comment

Architect vs. Interior Decorator: How to Rethink Your Dealership's Marketing Needs

You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the…

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Added by Joe Webb on January 22, 2014 at 5:00am — No Comments


Influencer
Your Social Media Value Depends on Creativity to Increase ROI

 

Social Media Value Depends on Creativity

As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…

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Added by Erin Ryan on December 6, 2013 at 8:22pm — No Comments

Why You Need to Treat Every Website Page Like It's Your Home Page



Sara Towner, Cobalt Account Advocate
by Sara Towner, Cobalt Account Advocate

Like most of us, when you think of your website you picture the home…

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Added by CDK Global on September 25, 2013 at 12:09pm — 1 Comment

Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping



Tablets & smartphones create real time connection between national brand advertising and dealer opportunity.



Dealers Still Scoring After Super Bowl In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…
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Added by CDK Global on February 22, 2013 at 3:30pm — 3 Comments

Avoid the Bermuda Triangle of Automotive Sales & Marketing

Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years.  Airplanes, ships and people have vanished without explanation.

Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…

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Added by Jim Flint on December 12, 2012 at 7:30am — 1 Comment

Jim Flint To Discuss Adjusting Dealer Advertising Budgets and Strategies



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments

Retargeting: Yes, You Should!

If your dealership is not doing retargeting to drive traffic to your conversion pages and the rest of your website, you should be using this incredible tool to build brand awareness and drive people back to your site. Take your automotive marketing up a notch with a retargeting strategy to maximize your…

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Added by Paul Potratz on July 18, 2011 at 12:23pm — No Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

Automotive Advertising Workshop by Christy Roman Starts in Chicago

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments

Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49.  HD video cameras are fantastic delivering crisp, high resolution.  Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow. 

 

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments

Seven Cities Announced For Automotive Marketing Conference Tour



Automotive Education Takes To The Road



PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

Are You A Go-Giver?

Car Dealer Advertising style= I highly recommend that every member of this community reads two books:

  • The Go-Giver
  • Go-Givers Sell More

These two books will significantly impact the way your view the sales process and increase your success with communicating with people.

Sounds too good to be true? Get the books and…

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Added by Brian Pasch on July 13, 2010 at 3:00am — 2 Comments

Fear and Marketing

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

Bene Gesserit Litany Against Fear – Frank Herbert -…

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Added by Brian Pasch on March 29, 2010 at 11:30am — 9 Comments

Keyword Insight for 2010

Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.



From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue

Added by Brian Pasch on December 19, 2009 at 3:00am — 6 Comments

Car Dealer Cash For Clunkers Marketing, Advertising and Sales Opportunity

Cash for Clunkers Legislation has cleared both houses of congress and my inside sources at the white house tell me that the bill's signing is imminent... Many of us watching this situation develop believe that the dealers who get out in front of this will emerge with a major advantage over their competition. If your dealership is the first in your… Continue

Added by Ralph Paglia on June 16, 2009 at 11:30pm — No Comments

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