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Brian Pasch's Blog Posts Tagged 'automotive education' (9)

No Excuses For Training Your Team For Digital Marketing

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.

 

The…

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Added by Brian Pasch on August 17, 2011 at 3:34pm — No Comments

Elevating The Awareness For Automotive Education and Sales Training

The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training.  I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.

 

This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…

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Added by Brian Pasch on August 2, 2011 at 2:30am — 1 Comment

Seven Cities Announced For Automotive Marketing Conference Tour



Automotive Education Takes To The Road



PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

20,000 Franchise Dealers Receive Warning Notice



Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…

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Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments

What Is Your Mix Of Traditional and Digital Advertising Investments?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive advertising and digital automotive advertising. What is your mix?



In the traditional advertising category I would add radio, TV, print publications, newspaper, printed yellow pages, billboards, and direct mail costs. In the digital… Continue

Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments

Our Industry Needs More Educational Opportunities in 2011

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

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Added by Brian Pasch on February 16, 2011 at 8:30pm — 1 Comment

Attracting The Next Generation of Automotive Retailer Employees

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…

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Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

 

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

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Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…

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Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

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