Brian Pasch's Blog Posts Tagged 'automotive education' (9)

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.

The…

The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training.  I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.

This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…

Automotive Education Takes To The Road

PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested in digital marketing, social media, and Internet…

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…