Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Does your dealership have a call monitoring solution in place?
Does your dealership consistently train phone skills?
Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes". However, it is mind blowing to see how many dealerships…Continue
Added by Stan Sher on November 3, 2013 at 1:55pm — No Comments
Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.
Added by Stan Sher on December 31, 2012 at 1:00am — No Comments
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff.
Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago. Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills. This was a powerful session.…Continue
Added by Stan Sher on November 2, 2012 at 9:30am — No Comments
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. However, The…Continue
So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
Added by Stan Sher on September 3, 2012 at 12:55pm — No Comments
Added by Stan Sher on June 13, 2012 at 8:13am — No Comments
Does your sales and business…Continue
Added by Stan Sher on September 4, 2011 at 3:20pm — No Comments
Added by Stan Sher on August 24, 2011 at 10:08pm — No Comments