Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner. A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…Continue
By Brian Pasch
I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). I have been…Continue
At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall. This gives dealers and suppliers another choice to consider this fall. Is another Fall…Continue
First Class Educators has announced a NJ date in the 2012 Pit Stop Marketing tour. The Pit Stop automotive marketing conferences offer hands on workshops, demonstrations and thought provoking dialogue by marketing experts, trainers and vendors to help dealers operate more…Continue
Added by Brian Pasch on May 11, 2012 at 6:00pm — No Comments
How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations. How many people from your dealership attended NADA this year?
Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…Continue
What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.
At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy. Those professionals…Continue
In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary. Here is what Phil said.
Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.
This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry. I encourage you to register today by visiting: http://drivingsalesexecutivesummit.com
This conference in unique in…
Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments
The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training. I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.
This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…Continue
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
The reasons dealers don't invest in education more aggressively…Continue
Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments
PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour. With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…Continue
Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments
Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments
I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…Continue
I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…Continue
Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.
As more dollars are allocated to digital marketing, social…Continue