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Brian Pasch's Blog Posts Tagged 'automotive advertising' (29)

CarMax Gets Their PPC Ads Highlighted With Stars

Google User Reviews



Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.



In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…

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Added by Brian Pasch on February 25, 2011 at 10:00am — 1 Comment

What Is Your Mix Of Traditional and Digital Advertising Investments?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive advertising and digital automotive advertising. What is your mix?



In the traditional advertising category I would add radio, TV, print publications, newspaper, printed yellow pages, billboards, and direct mail costs. In the digital… Continue

Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments

Automotive SEO Strategies Should Include CarDealerWiki.org

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its exciting to see what innovative dealers are doing to leverage this platform.

First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.



With all this power,…

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Added by Brian Pasch on February 16, 2011 at 7:00am — No Comments

Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.

 

April…

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Added by Brian Pasch on February 12, 2011 at 1:00pm — 5 Comments

Google Gets Into Automotive Lead Generation

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.



The new paid automotive…

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Added by Brian Pasch on February 7, 2011 at 3:30pm — 13 Comments

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…

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Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

Automotive SEM Study Announced With 8 Weeks Of Free Training



I am pleased to invite members of ADM to participate in the Automotive SEM Study which starts on February 15, 2011. The study will take 100 dealers through using pay-per-click advertising strategies to increases…

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Added by Brian Pasch on December 27, 2010 at 7:00am — 9 Comments

Increased Funding For Staff Education Should Be Part Of Your 2011 Budget

As we come to the end of the year, dealers should be setting in place a strategy that will ensure continued growth and prosperity in 2011. 

 

Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.

 

As more dollars are allocated to digital marketing, social…

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Added by Brian Pasch on December 23, 2010 at 5:00pm — 2 Comments

Are You A Go-Giver?

Car Dealer Advertising style= I highly recommend that every member of this community reads two books:

  • The Go-Giver
  • Go-Givers Sell More

These two books will significantly impact the way your view the sales process and increase your success with communicating with people.

Sounds too good to be true? Get the books and…

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Added by Brian Pasch on July 13, 2010 at 3:00am — 2 Comments

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