Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.
In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…
Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its exciting to see what innovative dealers are doing to leverage this platform.
First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.
With all this power,…
Added by Brian Pasch on February 16, 2011 at 7:00am — No Comments
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.
The new paid automotive…
I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right, dealer principals…Continue
I am pleased to invite members of ADM to participate in the Automotive SEM Study which starts on February 15, 2011. The study will take 100 dealers through using pay-per-click advertising strategies to increases…
Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.
As more dollars are allocated to digital marketing, social…Continue
These two books will significantly impact the way your view the sales process and increase your success with communicating with people.
Sounds too good to be true? Get the books and…Continue