Automotive Digital Marketing

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All ADM Blog Posts Tagged 'automotive advertising' (38)

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I want…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping



Tablets & smartphones create real time connection between national brand advertising and dealer opportunity.



Dealers Still Scoring After Super Bowl In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…
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Added by CDK Global on February 22, 2013 at 3:30pm — 3 Comments

Cobalt Announces PowerBrand Multichannel Dealer Advertising

Automotive Advertising

This week Cobalt announced …

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Added by CDK Global on February 15, 2013 at 1:30pm — 2 Comments

Brian Pasch Calls Cobalt's Dynamic Inventory Retargeting "Ahead Of The Competition"

Automotive Display Advertising What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's…
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Added by CDK Global on February 7, 2013 at 10:00am — 1 Comment

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

850,000 Reasons Why Google Should Be A Marketing Priority Each Day

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

 

This is up from 550,000 activations a day just 4…

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Added by Brian Pasch on February 28, 2012 at 6:00pm — 5 Comments

Dealer.com Wins My Best Of Show Product at 2012 NADA Convention

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall.  The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman.  The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

 

At the NADA Convention I take time to visit…

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Added by Brian Pasch on February 6, 2012 at 3:05pm — 1 Comment

Automotive Advertising Compliance Panel Added to DMSC

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.

 

 

In addition, regulators have been…

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Added by Brian Pasch on January 31, 2012 at 3:30pm — 2 Comments

Are You Interested In Testing Google Offers For Your Dealership?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  

Will you be considering Google Offers in your 2012 automotive…

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Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

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Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Bye Bye Google Boost Welcome Adwords Express

Google Adwords Express Logo



This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes.  In July 2011 we were introduced to:



  • Google+
  • Google Circles
  • Google +1…
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Added by Brian Pasch on July 26, 2011 at 8:00pm — 7 Comments

Jim Flint To Discuss Adjusting Dealer Advertising Budgets and Strategies



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments

OEM Advertising Policies Needed

I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.

 

Can you email me the latest Internet advertising and website guidelines for your franchise. 

 

I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.

 

Your assistance is greatly appreciated.  Please email the…

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Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments

Retargeting: Yes, You Should!

If your dealership is not doing retargeting to drive traffic to your conversion pages and the rest of your website, you should be using this incredible tool to build brand awareness and drive people back to your site. Take your automotive marketing up a notch with a retargeting strategy to maximize your…

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Added by Paul Potratz on July 18, 2011 at 12:23pm — No Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition for…

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Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul Potratz
  • Keith…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

Automotive Advertising Workshop by Christy Roman Starts in Chicago

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments

How Are The Yellow Pages Working For You?

Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages books.

For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.



It wasn't long ago that my friend told me that he was paying $250,000 a year…

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Added by Brian Pasch on May 3, 2011 at 8:00am — 70 Comments

Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49.  HD video cameras are fantastic delivering crisp, high resolution.  Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow. 

 

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments

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