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Joe Webb's Blog Posts Tagged 'automotive' (8)

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

Not Wrong, but Different

Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…

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Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments

Is This the Beginning of the End for TrueCar?

TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.



Cliff…

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Added by Joe Webb on August 22, 2013 at 8:51am — 19 Comments

Don't Be an Answering Machine

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…

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Added by Joe Webb on August 16, 2013 at 12:29pm — 2 Comments

You Have an Internet Department? Oh Wow!

It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.



As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…

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Added by Joe Webb on June 19, 2013 at 9:29am — 1 Comment

If Your Friends Jumped Off a Bridge...

If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…

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Added by Joe Webb on May 16, 2013 at 4:41am — No Comments

The Addendum Crisis

There is a crisis going on at our dealerships.  And it’s called “Addendums”.  This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums.  You’re required to keep reading this blog.  It costs you $50, but it’s required.  Everyone has to pay that reads it.



Sounds pretty stupid, huh?  Dealers are using addendums to generate additional profit per vehicle (likely because they are…

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Added by Joe Webb on March 27, 2013 at 10:28am — 17 Comments

Grading Automotive Website Providers

Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.



I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…

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Added by Joe Webb on July 3, 2012 at 6:44am — 4 Comments

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