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Devin Koskan's Blog Posts Tagged 'automotive' (4)

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:

  1. Millennials drive more than any other…
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Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments

Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

 

But in your customer’s mind, was the long process worth it?

 

It’s a New World Out There

 

The car-buying process has been turned upside down by the advent of online…

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Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments

The Future of Car Buying is Mobile

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent using only a mobile statistic.

 

Why are…

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Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet has grown and evolved, and as information has become…

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Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments

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