Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
Visit our website: www.ppadv.com
Like us on Facebook:…
Added by Paul Potratz on May 21, 2013 at 11:31am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…Continue
Added by Joe Webb on May 16, 2013 at 4:41am — No Comments
There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…Continue
Added by Richard Holland on May 16, 2013 at 3:36am — No Comments
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.
Added by Paul Potratz on May 14, 2013 at 11:31am — No Comments
Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…Continue
Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments
I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.
On Tuesday, I was happy to be one of the first speakers at the three day conference. I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…Continue
Added by Richard Holland on May 10, 2013 at 5:00am — No Comments
It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…Continue
Added by Paul Potratz on May 7, 2013 at 12:10pm — No Comments
In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…Continue
Added by Mike Gorun on May 7, 2013 at 8:29am — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…
Added by John Sternal on May 1, 2013 at 2:38pm — No Comments
Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.
Added by Paul Potratz on April 30, 2013 at 8:23am — No Comments
Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…Continue
Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments
Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…
Added by John Sternal on April 26, 2013 at 10:09am — No Comments
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments