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All ADM Blog Posts Tagged 'automotive' (1,514)


Influencer
Facebook Cracking Down on Fake Likes

Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…

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Added by Timothy Martell on September 5, 2012 at 6:05am — 6 Comments


Influencer
What Is The Real Impact Of Social Media On SEO?

I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on…

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Added by Timothy Martell on September 4, 2012 at 8:00am — No Comments


Influencer
Common Mistakes Bloggers Make With Social Media

Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things…

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Added by Timothy Martell on August 30, 2012 at 8:21am — No Comments

5 Popular Aftermarket Accessories and How to Sell Them.

5 Popular Aftermarket Accessories and How to Sell Them.

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…

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Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…

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Added by Chip King on August 28, 2012 at 10:27am — 6 Comments


Influencer
4 Facebook Marketing Tools Essential for Your Automotive Social Media

Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …

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Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments


Influencer
Get The Real Facts On Customer Reviews

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…

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Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments


Influencer
Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…

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Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments


Influencer
Where Does Your Dealer Website Fit into the Mix?



If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…

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Added by Michael Cirillo on August 11, 2012 at 1:09pm — 15 Comments


Influencer
How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of the…

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Added by Michael Cirillo on August 5, 2012 at 2:36pm — 2 Comments


Influencer
How To Compete With The Big Boys With A Brand New Website

Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately…

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Added by Timothy Martell on July 31, 2012 at 5:37am — No Comments


Influencer
Dealerships Benefit When Using Location-Based Social Media

        

Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!

Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…

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Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments

An Open Letter to Google on Behalf of Automobile Dealerships

Dear Google:

You amaze and confound us daily.  You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day.  That is truly awe-inspiring.  You are pulling search, social and reviews together in envelope-pushing ways.

Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand.   As the old saying goes – you can…

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Added by Kristen Judd on July 30, 2012 at 7:14am — 3 Comments

Why an e-Newsletter is More Effective than a Dealership Blog

For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active dealership to create fresh and relevant content and a great asset to your Google Page One Management strategy.
 
While many dealerships have gone on to create…
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Added by Rob Fontano on July 28, 2012 at 4:07pm — 22 Comments

Help Your Dealership Go for the Gold

Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…

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Added by Jim Fitzpatrick on July 27, 2012 at 8:11am — No Comments


Influencer
What affects SEO Rankings? There’s A New Number One!

SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes,…

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Added by Timothy Martell on July 26, 2012 at 6:31am — 2 Comments

Attention Successful Dealers:

Attention Successful Dealers: 



I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…

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Added by April Rain on July 26, 2012 at 5:09am — No Comments


Influencer
How Much of Yourself to you Shut Down at Work?

I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is. 



I am blessed to have two very wonderful young boys who constantly…

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Added by Glenn Pasch on July 21, 2012 at 4:28am — 1 Comment


Influencer
The Secret of Effectively Making Sales

The Secret of Effectively Making Sales

1. Set Goals

  • When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of “sell cars”, you have to…
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Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments


Influencer
Why Selling Cars Isn't Your "Thing"

I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.

I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.

I…

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Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments

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