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All ADM Blog Posts Tagged 'automotive' (1,351)

Joining DrivingSales Executive Summit

I am very excited and proud to be a part of the DrivingSales Executive Summit October 9-11 in Vegas.  This will be a great event with a lot of great information and insight for increasing sales in 2012 and beyond. 



I can not express how helpful this event will be in helping you see where the market is and where it's going so quickly.



Here is the link and article announcing me as a keynote speaker. …



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Added by Paul Potratz on August 24, 2011 at 12:05pm — No Comments

Amongst fading Google+ Hype, Facebook Announce's it's Perfect Circle

Facebook announced updated privacy settings today and for the first time one might actually consider them impressive. I mean after years of menus and menus and more menus filled with menus of drop downs with menus...(you get the point) - they have simplified the process with privacy options right at the wall page level. Of course, I expect people will still bitch and complain because hey!…

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Added by Timothy Martell on August 24, 2011 at 8:09am — No Comments

3 Step Improvement Plan

Let’s explore a simple 3-step approach that will help improve any dealership department.

1. What am I doing now?

Do you clearly understand the road to revenue or process flow from origination to transacting business?

For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…

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Added by Cory Mosley on August 18, 2011 at 2:06pm — No Comments

No Traffic on the Extra Mile

Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.

In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…

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Added by Cory Mosley on August 17, 2011 at 12:40pm — No Comments

How to Convert Your Dealership Facebook Profile to a Business Page

Is your dealership Facebook page a personal profile?  Perhaps way back when management told someone in the store to create a page for the dealership, that someone inadvertently used the personal profile platform.  Today, this is the single most common mistake for dealerships. … Continue

Added by Kathi Kruse on August 16, 2011 at 10:37am — No Comments

Knowledge is Not Power

I want to take a look at a myth that has been a mainstream statement for years – the idea that knowledge is power. I find as I visit stores and conduct workshops across the country, I meet a lot of “know it all” salespeople or worse yet, negative salespeople who want the customer to take all of the responsibility for not buying a car. I also want to reach out to the people that sit in training nodding their head in agreement or taking a ton of notes, only to leave behind the concepts they… Continue

Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments

Black Book Publisher Hearst partners with Mofuse...

Black Book Publisher Hearst partners with Mofuse.com for 2500 mobile websites for multiple publications: http://tinyurl.com/3w82jmf

Added by Mike Brodeur on August 3, 2011 at 11:40am — No Comments

Stop Whining About Price

Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!

 

Only about ten percent of buyers buy on price alone. For that ten percent, you can…

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Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments

AdAgencyOnline.Net Reviews EVOX IMAGES ® On Their Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best…

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Added by Philip Zelinger on July 28, 2011 at 3:41pm — No Comments

Erik Qualman welcomes YOU to the 11th Digital Dealer Conference & Exposition

Erik Qualman, keynote speaker for the 11th Digital Dealer Conference & Exposition, would like to welcome YOU to attend with a personal message.

 

 

What's his keynote going to be about?

 

Socialnomics: It's a People Driven Economy,…

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Added by Arnold Tijerina on July 27, 2011 at 7:06am — No Comments

Information is Power: 2-Steps to Win at Social Media

Would you like to have more Facebook fans?  Increasing a dealership’s Facebook fan base is the best way to start a consistent marketing campaign.  You must create awareness of your store’s… Continue

Added by Kathi Kruse on July 22, 2011 at 5:58pm — No Comments

Is Google + Providing Users With a False Sense of Security?

Are Circles All They're Advertised to be?

Google Circles

This is an actual picture of one of my Google Plus Circles. This is arguably a collection of the most influential digital personalities in the world today (note to self... add Erik Qualman after posting this blog). But it begs the question, is Google tricking you…

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Added by Timothy Martell on July 21, 2011 at 12:38pm — 5 Comments

Erik Qualman, bestselling author of 'Socialnomics' to keynote the 11th Digital Dealer Conference!

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

 

 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

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Added by Arnold Tijerina on July 19, 2011 at 12:00pm — 4 Comments

Are there any more questions about importance of mobile marketing

Added by Dmitriy Goroshin on July 19, 2011 at 11:33am — No Comments

Mobile app for auto dealer from Multichoice Apps



We pay a lot of attention to design.

We have an individual approach to the development of graphic design for each client.

The first page of the application shows the dealership building.

 …

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Added by Dmitriy Goroshin on July 17, 2011 at 8:07pm — 1 Comment

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards?… Continue

Added by Paul Potratz on July 17, 2011 at 6:30pm — 1 Comment

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 16, 2011 at 11:30am — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Communication thru mobile apps

The key to lasting customer relationships is communication and car dealers know this better than anyone.  Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business.  It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.

How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…

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Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments

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