Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…Continue
I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on…Continue
Added by Timothy Martell on September 4, 2012 at 8:00am — No Comments
Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things…Continue
Added by Timothy Martell on August 30, 2012 at 8:21am — No Comments
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…Continue
Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …Continue
Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…Continue
Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments
We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…Continue
Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments
If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!
As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…Continue
Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?
One of the…Continue
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately…Continue
Added by Timothy Martell on July 31, 2012 at 5:37am — No Comments
Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!
Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…Continue
Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments
You amaze and confound us daily. You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day. That is truly awe-inspiring. You are pulling search, social and reviews together in envelope-pushing ways.
Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand. As the old saying goes – you can…Continue
Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…Continue
Added by Jim Fitzpatrick on July 27, 2012 at 8:11am — No Comments
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes,…Continue
Attention Successful Dealers:
I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…
Added by April Rain on July 26, 2012 at 5:09am — No Comments
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly…Continue
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments