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All ADM Blog Posts Tagged 'automotive' (1,570)

What To Look For In The Best Video Marketing

As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…

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Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments


Influencer
There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

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Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments

You NEED TO KNOW That Your Customers are Being Trained to Use Mobile Services

Microsoft taught generations how to to use the Windows Start button as the jumping off point to accessing the digital world. Todays internet giants and retailers are training us to use our mobile devices in…

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Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments

Five Services that Could Become the ‘Instagram of Mobile Video’

Warning!  Some of these services can be highly addictive!  Take Viddy for example.  In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be. 

So who might be able to break through in future? Here are five candidates who could…

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Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments

Why Mobile Video Is Set To Explode

Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital…

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Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments


Influencer
Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…

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Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments


Influencer
Happy New Year!

Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have weight, that weight has to come from you. We’ve talked about making resolutions and sticking to them, and now is the time to put up or shut up. If you want to have a successful year…

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Added by Timothy Martell on January 1, 2013 at 8:41am — No Comments

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments


Influencer
Carfax, ActivEngage Partner to Provide Consumers with Vehicle History Information Through Live Chat

carfax VHR_logo

 

Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…

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Added by Ketty Colom on December 18, 2012 at 12:25pm — No Comments


Influencer
Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments


Influencer
3 Tips For Social Newbs

There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into.

They look up every possible social network and just start…

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Added by Timothy Martell on December 14, 2012 at 6:30am — 9 Comments


Influencer
Getting Retweets (INFOGRAPHIC)

Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to be willing to sink yourself into the nitty gritty…

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Added by Timothy Martell on December 13, 2012 at 6:33am — No Comments


Influencer
The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

Who buys into a long term car or people carrier agreement?

Leasing a vehicle on a long term basis has always been a popular option for people who might require a vehicle for either:

a) an extended period of time, or

b) for their organisation on renewable…

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Added by JIm Evans on December 10, 2012 at 11:00pm — No Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments


Influencer
Is Search Engine Marketing A Priority At Your Dealership?

I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online. 

 

I truly enjoy studying the shift in…

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Added by J.R. Batchelor on December 7, 2012 at 10:00am — 4 Comments

Love Changes Everything

1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.

1.13.13 is the reveal date for the seventh-generation Corvette.…

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Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments


Influencer
Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…

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Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments


Influencer
Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…

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Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

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