Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This month we are bringing you three valuable TOAST sessions in Ontario, Canada! TOAST (Todays Online Automotive Sales Techniques) is an invaluable insight in to what is happening right now in the world of automotive online marketing and it is open for all staff members.
Where: The Four Points Sheraton, 150 Wellington Road South, London, ON…
Added by Trish Rowsell on March 28, 2013 at 10:30am — No Comments
On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.
Added by Paul Potratz on March 27, 2013 at 2:05pm — No Comments
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it.
Sounds pretty stupid, huh? Dealers are using addendums to generate additional profit per vehicle (likely because they are…
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”
Saying you are in the car business seems logical. However, that answer does not stir…Continue
Added by Mark Tewart on March 25, 2013 at 11:20am — No Comments
After working with and speaking to hundreds of dealerships, aggregators & industry experts, the SaleMove team has assembled a slideshow that shows how car dealerships have evolved with the Internet and the evolution that will likely unfold in the coming years. It is certainly clear that automotive sales have been moving online for some time. Technology is now on the verge of fully bridging the last gap- replicating the showroom online….
Added by Justin DiPietro on March 21, 2013 at 11:17am — No Comments
Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive…Continue
Added by Paul Potratz on March 19, 2013 at 1:49pm — No Comments
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…Continue
The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.
Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments
First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp.
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…Continue
It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results. Dealers are charged by Google on a per lead basis.
Today, I learned that TRUECar has expanded…Continue
Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments
Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…Continue
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.
The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…Continue
Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments