Professional Community for Car Dealers, Automotive Marketers and Sales Managers
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments
Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content…Continue
Added by Timothy Martell on July 18, 2012 at 5:32am — No Comments
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied. In…Continue
Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing…Continue
We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.
Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.
My company has created the easiest, fastest and most powerful way to create truly…Continue
Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
By Steve Murphy
Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…Continue
Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments
Instagram is undoubtedly the most popular photo sharing site in the world. So how can your dealership capitalize on this App , engage users, and gain more followers? I’m here to tell you, of course! =)
There are 5 easy steps your dealership can take to gain more followers on Instagram :…Continue
Added by Ketty Colom on July 12, 2012 at 6:26am — No Comments
One of the most important decisions you'll make as a business owner comes pretty early on: what to purchase as a domain name. You're domain name is your identity on the internet. Choose wisely, and you're set forever. Choose poorly, and you're business may not make it through. Everyone has a clear first choice, but…Continue
Added by Timothy Martell on July 12, 2012 at 6:00am — No Comments
If you are not yet on Google Plus then shame on you, they might not have the users that Facebook has or the engagement but they are still extremely important. Google Plus can be very important to your automotive SEO strategy for a number of reason…Continue
Added by Timothy Martell on July 11, 2012 at 7:30am — No Comments
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…Continue
It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it's awesome to be a part of it.
As I sit in my office this morning and do my routine check up on our clients websites, I am noticing a growing trend in the industry which…Continue
Even if your website is well designed, easy to use and navigate, and has great quality content, it may not be reaching it's full potential due to oversights in the structure. All of those things are very important for Automotive SEO but the way your site has been coded can have an enormous impact as well. The inner…Continue
Added by Timothy Martell on July 10, 2012 at 5:24am — No Comments
The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…Continue
Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments
Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?
Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…Continue
Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
The Business of automotive SEO is constantly changing, you have to always be abreast of the every changing trends and tactics. SEOs tend to spend a lot of time just researching the latest info, let's face it there aren’t many industries where you could…Continue
Added by Timothy Martell on July 5, 2012 at 6:35am — No Comments
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue