Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The phone and the group are inundated with…Continue
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for…Continue
Added by Paul Potratz on April 18, 2011 at 8:38am — No Comments
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
As people are getting prepared to depart for Orlando and the Digital Dealer Workshopsfollowed by the 10th Digital Dealer Conference & Exposition, I thought some advice from someone who’s been to 6 of the 9 previous conferences would be helpful for those first-timers.…Continue
The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why: Generating good traffic these days requires lots more than a newspaper, radio, or TV ad. We’re all being shopped on the Internet by customers, and we need to be there, and be there strong,…Continue
The Digital Dealer Workshops start in 5 days! The workshops run Monday, April 18th thru the morning of the 19th which leads right into the Digital Dealer Conference! A day and a half of hands-on training by 7 top instructors! Be sure to register for this OFFICIAL add-on to the 10th Digital Dealer Conference & Exposition which will be April 19-21st at…Continue
Added by Arnold Tijerina on April 13, 2011 at 8:34am — No Comments
Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise.
Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re receiving a…
Added by Paul Potratz on April 11, 2011 at 1:01pm — No Comments
Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.
“The CarZen app…Continue
Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia. The trio…Continue
Added by Philip Zelinger on April 8, 2011 at 3:30pm — No Comments
The Digital Dealer Conference & Exposition is rapidly approaching! Only 11 days until kickoff and only 10 days until the start of the Digital Dealer Workshops. The conference in Orlando will see record attendance for the Digital Dealer Conference. With 80 sessions and 100 exhibitors, people are really amped and getting excited.
We have all sorts…Continue
Added by Arnold Tijerina on April 8, 2011 at 5:48am — No Comments
Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly…Continue
Added by Paul Potratz on April 6, 2011 at 9:59am — No Comments
Allowing bad processes and paying for more marketing is much like another American Classic: How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage? We do the same thing as dealers; buying…Continue
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.
While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are…Continue
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…Continue
Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments
By Neal Gorevic
This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
In 1899 and 1900,…
Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments
Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments