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All ADM Blog Posts Tagged 'automotive' (1,339)

Is Google + Providing Users With a False Sense of Security?

Are Circles All They're Advertised to be?

Google Circles

This is an actual picture of one of my Google Plus Circles. This is arguably a collection of the most influential digital personalities in the world today (note to self... add Erik Qualman after posting this blog). But it begs the question, is Google tricking you…

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Added by Timothy Martell on July 21, 2011 at 12:38pm — 5 Comments

Erik Qualman, bestselling author of 'Socialnomics' to keynote the 11th Digital Dealer Conference!

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

 

 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

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Added by Arnold Tijerina on July 19, 2011 at 12:00pm — 4 Comments

Are there any more questions about importance of mobile marketing

Added by Dmitriy Goroshin on July 19, 2011 at 11:33am — No Comments

Mobile app for auto dealer from Multichoice Apps



We pay a lot of attention to design.

We have an individual approach to the development of graphic design for each client.

The first page of the application shows the dealership building.

 …

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Added by Dmitriy Goroshin on July 17, 2011 at 8:07pm — 1 Comment

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards?… Continue

Added by Paul Potratz on July 17, 2011 at 6:30pm — 1 Comment

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 16, 2011 at 11:30am — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Communication thru mobile apps

The key to lasting customer relationships is communication and car dealers know this better than anyone.  Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business.  It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.

How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…

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Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments

AutoUSA Releases PowerListings 2.0 for Auto Dealers, Driving More Traffic to Facebook Pages

Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…

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Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments

5 Insider's Tips on Vetting a Social Media Provider

Who speaks for your dealership on Social Media?  Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships.  There’s a lot of… Continue

Added by Kathi Kruse on July 11, 2011 at 9:55am — 2 Comments

How safe is your vehicle?

June was a good month for the automotive industry. June is National Safety Month. Plus some fun trivia did you know on June 15, 1844 Charles Goodyear was granted a patent for rubber vulcanization? Then on June 16, 1903 Ford Motor Company was founded.  Imagine what would our cars look like with out today’s tires and the first Model-T.



Have you spoken to your automotive marketing agency about ways you can highlight how safe your vehicles are? Does your dealership offer safety awareness:… Continue

Added by Paul Potratz on July 10, 2011 at 6:30am — No Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

What can video do for your dealership

Videos are a very important part of any automotive marketing strategy. Think back to the lyrics of “Video Killed the Radio Star”. You don’t want to be left behind and forgotten. There is no going back, consumers aren’t just buying a product they are buying into the presentation.



Imagine the possibilities video can provide to the dealership. Customer testimonials or reviews are great. Ask a customer if they are willing to be quickly filmed and ask them about their experience and the… Continue

Added by Paul Potratz on July 9, 2011 at 6:30am — 3 Comments

The future of video

YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.

The world’s second largest video…

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Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

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Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue

Added by Paul Potratz on July 4, 2011 at 4:30pm — 1 Comment

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

Hey Buddy, Wanna Buy an Online Review?

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story because the result of this practice… Continue

Added by Kathi Kruse on July 3, 2011 at 8:09am — 1 Comment

How Green is your Dealership?

A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet.  When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.



Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can… Continue

Added by Paul Potratz on July 2, 2011 at 9:30am — 1 Comment

Facebook app to BranchOut on its own

The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points. 



BranchOut is an app that enables… Continue

Added by Paul Potratz on July 1, 2011 at 5:30pm — 3 Comments

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