Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'automotive' (1,599)


Influencer
The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

Continue

Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments


Influencer
How to Suck at Social Media

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …

Continue

Added by Ryan Gerardi on February 22, 2013 at 1:00pm — 3 Comments


Vendor
At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

Continue

Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment


Influencer
What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments

The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

Continue

Added by April Lee on February 13, 2013 at 5:11pm — No Comments


Influencer
Is it wrong to ask for a CSI survey?

With all the emphasis on social media and internet ratings, is there still a focus on manufacturer Customer Satisfaction Index scores?

 

In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…

Continue

Added by Big Tom LaPointe on February 13, 2013 at 1:30am — 10 Comments


Influencer
Do Reviews Really Sell?

Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…

Continue

Added by Paul Potratz on February 12, 2013 at 1:00pm — 3 Comments


Influencer
How-To Correctly Allocate Your Marketing Budget

Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments

My experience with automotive training

There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.

I had no knowledge of vehicles CRM's, internet processes, or  telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…

Continue

Added by Nora Nesbitt on February 5, 2013 at 9:00am — 3 Comments


Influencer
Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)



Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
Continue

Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments


Influencer
How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments


Influencer
How To Perfect Your Dealership Website

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.

As I research dealership websites…

Continue

Added by Michael Cirillo on January 30, 2013 at 7:00am — 2 Comments


Influencer
Give Your Service & Parts Customers Quality Video in 2013

What's on every website visitor's mind in 2013?

According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos.  Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they…

Continue

Added by Chris Branum on January 27, 2013 at 3:30pm — 9 Comments


Influencer
Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

Continue

Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments


Influencer
The Hickman's Leave A Wichita KS Dealership Vehicle At Long McArthur Ford!! We'll Be Taking The Vehicle Back To The Dealer!!

The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS.  They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!

Added by J.R. Batchelor on January 25, 2013 at 4:48pm — No Comments

Mobile Paid Search Growing Much Quicker Than Expected [Adobe Research]

Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…

Continue

Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

Continue

Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

Continue

Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service