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All ADM Blog Posts Tagged 'automotive' (998)


Influencer
Potratz Announces New Apprenticeship Program

Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital…

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Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments

The Marketing and Sales Genius of Howard Stern: Business Lessons from a Shock Jock

No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.

 

Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…

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Added by Mark Tewart on October 21, 2013 at 9:00am — No Comments

Contrarian Selling Approaches

Contrary: opposed, opposite in nature, altogether different.

 

Several Indian tribes had warrior societies called Contraries or Contrary Warriors. The contraries were different in nature as well as actions, and were thought to be wise men. While being in the automobile business my whole adult life, I have observed and been a student of some of the more successful dealers in the business and have found that a lot of those dealers take a contrarian approach to their…

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Added by Mark Tewart on October 18, 2013 at 10:00am — No Comments

It's All in the Stories

Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?

 

What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…

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Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments

Rewrite Your Story

A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.

 

Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…

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Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments


Influencer
Does SEO Matter Anymore?

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments

What Are Hashtags and How Do I Use Them?

What is a Hashtag? You’ve probably heard about hashtags, and you may or may not know what they are, or how they work.

What is Hashtagging? Basically it involves tagging a word, series of words, video or picture by using a hash mark (#). For example, #BMW or #Ford. The #sign makes a searchable tag and allows users to search for a…

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Added by Trish Rowsell on October 11, 2013 at 8:00am — 7 Comments


Influencer
Don't Panic, These Three Tips Will Make Every Month Strong

On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments


Influencer
Does it REALLY matter if dealer chat vendors are “car people”?

I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.

As a dealer, when you look at your DMS, your…

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Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments


Influencer
Why Dealers Already Offer The Apple Experience

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of…

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Added by Mike Gorun on October 8, 2013 at 6:03am — 1 Comment


Influencer
Automotive Internet Sales Coordinator Sets 44 Appts 39 Shows Sells 23 Her First Month

 

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!



Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!



Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…

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Added by J.R. Batchelor on October 2, 2013 at 10:30am — 5 Comments


Influencer
Jim Salerno Buick GMC Closes 40% of ActivEngage Chat Leads

Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…

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Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments


Influencer
VIDEO: Porsche Happy Birthday Symphony

Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.  

Porsche birthday press release:…

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Added by Big Tom LaPointe on October 2, 2013 at 6:34am — No Comments


Influencer
#AloneTimeWithCory

I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…

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Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments


Influencer
Thanks for the Memories

What was the last restaurant you ate at? Did you tell anyone about it? Why? What prompted you to do so? Did you get good service, bad service? Was the food great or horrible?

What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that…

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Added by Mike Gorun on October 1, 2013 at 5:56am — No Comments


Influencer
When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments


Influencer
Paul To Speak at CPO Forum's 2013 Used Car Week Conference

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

 Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…

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Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments


Influencer
7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments


Influencer
Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…

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Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments


Influencer
Using Social Media Mindfully

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments

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