Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!…Continue
Added by Paul Potratz on July 23, 2013 at 2:06pm — No Comments
Here is the latest Used Car Market Report data from Ricky Beggs and Black Book. What a week it has been around the wholesale markets. In a traditional time of the year with a more passive buyer and generally increasing depreciation of values levels, the activity across the country within the auction lanes indicates a better than expected market. Although there were also comments of some no sales in some lanes, the primary comments from the Black Book…Continue
Added by John Sternal on July 22, 2013 at 9:12am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…Continue
Added by Paul Potratz on July 16, 2013 at 11:39am — No Comments
National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into the halfway mark of 2013. According to data from Swapalease.com, the year-to-date credit approvals rate recorded at the end of June was 73.9%, down just slightly from 75.3% approvals in May.
Swapalease.com considers a healthy rate when credit approvals reach 70% of all applications. Credit is extremely important in car leasing, and…Continue
Added by John Sternal on July 10, 2013 at 2:01pm — No Comments
What would you say if a customer asked "Why should I buy from you?" Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?
In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.…
Added by Paul Potratz on July 9, 2013 at 2:56pm — No Comments
Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is…Continue
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is
one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.
It is a valid question that deserves a valid…Continue
Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…Continue
Added by John Sternal on July 3, 2013 at 8:22am — No Comments
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Added by Paul Potratz on July 3, 2013 at 6:17am — No Comments
Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low…
Added by John Sternal on July 2, 2013 at 2:48pm — No Comments
Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some…Continue
Added by Mike Gorun on July 2, 2013 at 7:08am — No Comments
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
The San Antonio Spurs played not to win and wound up losing. The Spurs gave the power and control of the game to the Miami Heat and Miami took the power and control of their destiny and won. The Spurs will forever regret the position they took. Business lessons learned: Play to win instead of not to lose. Never give away your power or control of your destiny to the competition.
Added by Mark Tewart on June 21, 2013 at 10:26am — No Comments
It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.
As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: “There is so much competition today that I can’t maintain profits,” “Everybody is giving everything away,” “The salespeople can’t negotiate,” and “Everybody knows our pricing from the Internet. “ Blah, Blah, Blah. Stop whining about price!
Only about 10 percent of buyers buy on price alone. For that 10 percent, you can decide…Continue
Added by Mark Tewart on June 19, 2013 at 9:13am — No Comments
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments
Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will believe it as absolute truth and become depressed and desperate. No matter what circumstances are at present, the choice is simple: You choose to win or choose to lose.
The one single ingredient that is always present in any success story is self-determination. You are always…Continue
Added by Mark Tewart on June 14, 2013 at 6:15am — No Comments
In a nationwide survey to more than 3,000 leasing drivers, only 12.5% of respondents feel Lincoln is very desirable, while 9% feel the same way toward Volvo according to data compiled by Swapalease.com. Participants were asked to rank their perceptions of certain luxury-type brands including Jaguar, Land Rover, Porsche, Infiniti, Lincoln and Volvo. Porsche scored the highest, with…
Added by John Sternal on June 13, 2013 at 7:33am — No Comments