Before the age of the Internet, gathering information for a new vehicle required taking a look at the local paper or paging through a manufacturer’s booklet. Driving down to your local dealership for a test drive it was something that was part of the norm. In some of those cases, it may have necessitated a phone call to schedule an appointment to get a hands-on experience.
Today’s automotive marketing efforts now open us to numerous possibilities to gather… Continue
Added by Stacy Mueller on December 28, 2010 at 8:17am —
Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second post that digs a little deeper into a few aspects of that… Continue
Added by David Johnson on December 24, 2010 at 1:00pm —
In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.
In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch Missy Jensen - DMEautomotivewith their customers. By using data… Continue
Added by Stacy Mueller on December 23, 2010 at 7:24am —
Advice for Auto Dealerships Facing Recalls
In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan
in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.
First, create a… Continue
Added by Paul Potratz on December 22, 2010 at 11:18am —
Are You Exceptional?
Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between… Continue
Added by David Johnson on December 22, 2010 at 11:00am —
When was the last time you were in the airport?
Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?
Our guess is probably not.
Instead, you probably saw people glued to their laptops, iPhones® or smartphones. Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.
Because of the diverse… Continue
Added by Stacy Mueller on December 21, 2010 at 8:21am —
Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.
10 Social Media Trends for 2011
The 4 C’s of Social… Continue
Added by Larry Bruce on December 21, 2010 at 7:30am —
It's the difference between expectations and the actual service rendered that will dictate the sentiment of the word of mouth received. If you fail to meet those expectations you get negative word of mouth, if you exceed them you get positive word of mouth, if you do just whats expected you get nothing. In this podcast I will share with you some… Continue
Added by David Johnson on December 17, 2010 at 8:03pm —
The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…
Added by Tim Jennings on December 17, 2010 at 10:30am —
Facebook Questions and Polls for Auto Dealers
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you… Continue
Added by Paul Potratz on December 16, 2010 at 1:47pm —
In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention. It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!” It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.
Over time, marketers using direct mail and email have… Continue
Added by Stacy Mueller on December 16, 2010 at 10:02am —
In light of some of the potentially-frustrating or miraculous changes impending on ADM (depending on which way the cookie crumbles), I thought I would take a moment to talk about the Peter Principle.
For those that don’t know, the Peter Principle is the idea where someone is promoted to the point of incompetence. They simply work their way into a job with duties their not capable of fulfilling. It is a virus that happens far too often in our industry. Someone is good at… Continue
Added by Joe Webb on December 16, 2010 at 7:12am —
Using Facebook as a CRM for Automotive Sales
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past… Continue
Added by Paul Potratz on December 15, 2010 at 12:48pm —
I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad… Continue
Added by Paul Potratz on December 14, 2010 at 12:27pm —
In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or… Continue
Added by Stacy Mueller on December 14, 2010 at 11:58am —
A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.” In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at… Continue
Added by Larry Bruce on December 11, 2010 at 5:22am —
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions… Continue
Added by Paul Potratz on December 10, 2010 at 2:14pm —
Social Media Index for Dealerships
A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.
Added by Paul Potratz on December 10, 2010 at 2:04pm —
With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.
But will new vehicle purchases… Continue
Added by Stacy Mueller on December 10, 2010 at 8:33am —
I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.…
Added by Larry Bruce on December 8, 2010 at 8:51pm —