Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'automotive' (1,447)

What Auto Accessories Are Your Customers Searching For on Google?

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

Continue

Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments


Influencer
Automotive Boot Camp: SEO Techniques that Leverage the Latest Changes in Google's Search Algorithm

In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…

Continue

Added by J.D. Rucker on April 30, 2012 at 6:00am — 2 Comments

Five Steps To A More Innovative Dealership

American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.

Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…

Continue

Added by Stephen Murphy on April 27, 2012 at 12:30pm — 1 Comment


Influencer
Consumer Perception Trumps All

This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.

In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…

Continue

Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments


Influencer
Winner of the 2012 ADM Boot Camp Scholarship Announced!

Congratulations to Ashley Lopez, winner of the 2012 ADM Boot Camp Scholarship!!…

Continue

Added by Carrie Hemphill on April 25, 2012 at 9:00pm — 9 Comments


Influencer
Last Day to Vote For ADM Boot Camp Scholarship Contest

Today is the last day to get your votes in for the ADM Boot Camp Scholarship Video Contest. 

We have twelve contestants eager to win this years scholarship to attend the event coming up in May, so…

Continue

Added by Carrie Hemphill on April 25, 2012 at 10:30am — 2 Comments


Influencer
Tracy Myers Presenting a Keynote at the Automotive Boot Camp May15th-17th

First Class Educators is excited to have Tracy Myers presenting a keynote at the Automotive Boot Camp on Wednesday May 16th at the Monte Carlo Hotel in Las Vegas.  

Tracy has presented at one of our events in the past and always knows how to energize and engage the audience. 

We look forward to seeing you there! 

Added by Carrie Hemphill on April 20, 2012 at 11:05am — No Comments

Infographic: An Introduction to Video SEO


Copyright 2012 PCG Digital Marketing – Automotive Video SEO

Added by Stephen Murphy on April 18, 2012 at 2:32pm — 4 Comments


Influencer
I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…

Continue

Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Top 10 Trends in Wheel and Tire Accessories You Need to Know

Top 10 Trends in Wheel and Tire Accessories You Need to Know

If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business.  Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…

Continue

Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments

"The Decision"...When and How Many to Hire?

“The Decision”

“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]

The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…

Continue

Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments


Influencer
ADM Boot Camp Scholarship Contest

Be The First Winner of the ADM Boot Camp Scholarship

 

First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…

Continue

Added by Carrie Hemphill on April 5, 2012 at 5:30pm — 24 Comments

The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…

Continue

Added by Rob Fontano on April 4, 2012 at 1:33pm — 15 Comments

As an Automobile Dealer, Why do I need a Mobile App?

Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…

Continue

Added by Dmitriy Goroshin on March 30, 2012 at 10:23am — No Comments

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

Continue

Added by Rob Fontano on March 28, 2012 at 2:53pm — 3 Comments

Say My Name, Google: Using AuthorRank for SEO

I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:

 

  1. The massive growth of social sharing over the past decade
  2. Google and Bing…
Continue

Added by Stephen Murphy on March 27, 2012 at 6:30am — 2 Comments

Digital Marketing Services and Techniques That Excel In House

I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective. 

I’d like to…

Continue

Added by John Fraze on March 21, 2012 at 11:30am — 1 Comment

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…



Continue

Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment


Influencer
Just One Internet Department Structure

Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer.  Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates.  One primary…

Continue

Added by Joe Webb on March 17, 2012 at 6:00am — 18 Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service