Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.
Sales and service retention programs…Continue
Added by Stacy Mueller on March 8, 2011 at 10:27am — No Comments
Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST. The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…Continue
Added by Philip Zelinger on March 4, 2011 at 8:38am — No Comments
According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes. Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…Continue
Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show…Continue
Added by Philip Zelinger on March 3, 2011 at 5:06am — No Comments
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Hi to all ADM members!
It's a great day to check out our speakers page on the official website of the 10th Digital Dealer Conference & Exposition as we've just confirmed (and posted) a whole slew of additional speakers including:
David Kain and Steve Stauning - Check out their…Continue
Added by Timothy Martell on February 23, 2011 at 7:35am — No Comments
Hi to all ADM members!
Don't miss out on the 10th Digital Dealer Conference & Exposition being held April 19-21, 2011 at the Rosen Shingle Creek Resort in Orlando, FL. We've got a great line-up of speakers slated with many more to be announced!
Here's a quote from a conference attendee:
“I found DD9 to be condensed, engaging and…Continue
Added by Arnold Tijerina on February 22, 2011 at 6:00pm — No Comments
Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments
Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.…Continue
Added by J.D. Rucker on February 17, 2011 at 10:33am — No Comments
After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox. You see, like you, I’m not only a marketer, but I’m also a consumer. My various email inboxes are also inundated with communications from retail stores to technology and social media related…Continue
Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments
The more you can communicate to your customers in multiple channels the better. PURL’s often allow you to capture information via the internet that can be used to help you understand your clients. A PURL is one of the best ways to increase the response rate on your Automotive Direct Mail . PURL…Continue
Added by AutoQueen Christine on February 15, 2011 at 11:30am — No Comments
Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.
Sure, most of us were easily entertained by the sentimental score of Star Wars and the…
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments
Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer. Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients. The network's portal --…Continue
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments
What an event!!!
I just got back last night from spending a long week in the San Francisco Bay Area. I always like to recap these events when I get a chance. Here we go:
I started my trip to San Francisco on February 1, 2011 where I was fortunate to bypass the bad…Continue
Customer retention is critical to an automotive brand’s success. This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.
A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009. In…Continue
Added by Stacy Mueller on February 9, 2011 at 11:21am — No Comments
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…Continue
Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments