Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'automotive' (998)

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

Continue

Added by CDK Global on July 17, 2014 at 8:30am — No Comments

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

Continue

Added by sara callahan on July 16, 2014 at 5:00am — 57 Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



Continue

Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment


Influencer
Has the 2015 Nissan Maxima Been Revealed?

The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept? 

Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the…

Continue

Added by Jonathan Morales on July 15, 2014 at 7:30am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

Continue

Added by CDK Global on July 10, 2014 at 10:30am — 1 Comment


Influencer
Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

Continue

Added by Richard Holland on July 10, 2014 at 5:37am — 5 Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

Continue

Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



Continue

Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

Continue

Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments


Influencer
Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

Continue

Added by Misti Miller on June 30, 2014 at 5:17am — No Comments


Influencer
Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

Continue

Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments


Influencer
Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

Continue

Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments

Why Speeling and Grandma Is Impotent

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself.

Proper spelling and grammar can dictate whether your content is received well or…

Continue

Added by sara callahan on June 25, 2014 at 6:00am — 2 Comments


Influencer
For Used Vehicle Acquisition, There’s No Place Like Home

One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…

Continue

Added by Richard Holland on June 19, 2014 at 5:39am — 2 Comments

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…

Continue

Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

Continue

Added by CDK Global on June 17, 2014 at 11:00am — 7 Comments


Influencer
IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

Continue

Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments


Influencer
For Employees, Recognition Trumps Money

In case you weren’t aware, this week is Automotive Service Professionals week. Established in 2001 by the National Institute for Automotive Service Excellence (ASE), this week celebrates all of the men and women who have chosen automotive repair as their profession. Automotive Service Professionals…

Continue

Added by Richard Holland on June 12, 2014 at 5:27am — 2 Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service