Professional Community for Car Dealers, Automotive Marketers and Sales Managers
(Part 1 – Assess them)
Pre-Owned vehicles are the life blood of any successful automotive dealership!
For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!
So why is it that some dealers feel that the Pre-owned…Continue
Added by Jim Kristoff on September 26, 2011 at 1:23pm — No Comments
I know a lot of us use the Ning social media platform to run our automotive communities. What impact do you think Glam's purchase will have on you?
Added by Tony Guarnaccia on September 26, 2011 at 9:22am — No Comments
Baseball is America’s game. It provides thrills, strategy, suspense, heroics and athleticism all in one.
As of the writing of this article, (September 22, 2011) the batting average for ALL Major League players stand at .255.
That translates into 255 hits for…Continue
Added by Jim Kristoff on September 22, 2011 at 4:41am — No Comments
Added by Paul Potratz on September 21, 2011 at 11:32am — No Comments
Added by Dmitriy Goroshin on September 20, 2011 at 4:48pm — No Comments
How long do you follow up with your Internet leads? What about your inbound phone calls that you haven’t set appointments for? You might answer these questions with numbers from 90 to 120. 15 to 30. 60 days. Forever. You answer this way because that is the process you built in your CRM. Allow me to tell you that this isn’t happening.
There is one thing a CRM cannot do and that is stop your sales team from taking the easy way out. (That takes management). My team…Continue
ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …Continue
Added by Stan Sher on September 16, 2011 at 11:35pm — No Comments
I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things listed, Hamsters and…Continue
Added by Paul Potratz on September 9, 2011 at 11:30am — No Comments
Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?
Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…Continue
Added by Cory Mosley on September 6, 2011 at 7:44am — No Comments
By Todd Vowell, CEO, Buy Mail Direct Inc.
Every now and then, you have one of those conversations that just "effects" you in ways you can't explain. In the past 30 years, I have talked with at least 10,000 Car Dealers, GM's, and GSM's. But for…Continue
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on August 30, 2011 at 2:11pm — No Comments
Added by Justin Braun on August 29, 2011 at 9:00am — No Comments
Ready to attend the most progressive dealer marketing event in the Auto Industry and don't know how to talk a decision maker into the $699 early bird ($999 at-the-door) price? IM@CS is giving away one entry to the DrivingSales Execute Summit in Las Vegas (Bellagio) October 9-11, just before the JD Power & Associates Internet Round Table at Red Rock. If you win, you just need to get there!
Added by Gary May on August 28, 2011 at 8:23pm — No Comments
It’s hard to think there could be anymore ways to market your business these days. With all of the help from search engines, YouTube, Facebook and traditional marketing outlets, most would assume you are getting the best bang for your buck. But there is one way to market your automotive business that many don’t think about.
Free-lance marketing is a great tool to not only promote your…Continue
I am very excited and proud to be a part of the DrivingSales Executive Summit October 9-11 in Vegas. This will be a great event with a lot of great information and insight for increasing sales in 2012 and beyond.
I can not express how helpful this event will be in helping you see where the market is and where it's going so quickly.
Here is the link and article announcing me as a keynote speaker. …
Added by Paul Potratz on August 24, 2011 at 12:05pm — No Comments
Facebook announced updated privacy settings today and for the first time one might actually consider them impressive. I mean after years of menus and menus and more menus filled with menus of drop downs with menus...(you get the point) - they have simplified the process with privacy options right at the wall page level. Of course, I expect people will still bitch and complain because hey!…Continue
Added by Timothy Martell on August 24, 2011 at 8:09am — No Comments
Let’s explore a simple 3-step approach that will help improve any dealership department.
1. What am I doing now?
Do you clearly understand the road to revenue or process flow from origination to transacting business?
For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…Continue
Added by Cory Mosley on August 18, 2011 at 2:06pm — No Comments
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…Continue
Added by Cory Mosley on August 17, 2011 at 12:40pm — No Comments
Added by Tony Abbott on August 16, 2011 at 12:30pm — No Comments