The key to lasting customer relationships is communication and car dealers know this better than anyone. Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business. It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.
How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on… Continue
Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm —
Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to… Continue
Added by Holly Forsberg on July 12, 2011 at 10:48am —
Who speaks for your dealership on Social Media? Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships. There’s a lot of… Continue
Added by Kathi Kruse on July 11, 2011 at 9:55am —
June was a good month for the automotive industry. June is National Safety Month. Plus some fun trivia did you know on June 15, 1844 Charles Goodyear was granted a patent for rubber vulcanization? Then on June 16, 1903 Ford Motor Company was founded. Imagine what would our cars look like with out today’s tires and the first Model-T.
Have you spoken to your automotive marketing agency about ways you can highlight how safe your vehicles are? Does your dealership offer safety awareness:… Continue
Added by Paul Potratz on July 10, 2011 at 6:30am —
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach. Continue
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
Added by Brian Pasch on July 9, 2011 at 11:30am —
Videos are a very important part of any automotive marketing strategy. Think back to the lyrics of “Video Killed the Radio Star”. You don’t want to be left behind and forgotten. There is no going back, consumers aren’t just buying a product they are buying into the presentation.
Imagine the possibilities video can provide to the dealership. Customer testimonials or reviews are great. Ask a customer if they are willing to be quickly filmed and ask them about their experience and the… Continue
Added by Paul Potratz on July 9, 2011 at 6:30am —
YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.
The world’s second largest video… Continue
Added by Steven Gleadall on July 6, 2011 at 9:18am —
Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook
Bing has recently taken a social approach by using… Continue
Added by Paul Potratz on July 6, 2011 at 6:33am —
Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless. That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue
Added by Paul Potratz on July 4, 2011 at 4:30pm —
As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue
Added by Paul Potratz on July 3, 2011 at 9:30am —
Did you know there are people all over the world who’ve had a 5-star buying experience at your store? Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships. I feel compelled to tell this story because the result of this practice… Continue
Added by Kathi Kruse on July 3, 2011 at 8:09am —
A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet. When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.
Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing
campaigns on the “green” cars you can… Continue
Added by Paul Potratz on July 2, 2011 at 9:30am —
The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points.
BranchOut is an app that enables… Continue
Added by Paul Potratz on July 1, 2011 at 5:30pm —
Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?
Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue
Added by Paul Potratz on July 1, 2011 at 6:40am —
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show… Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm —
Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market
Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.… Continue
Added by Crystal Hartwell on June 28, 2011 at 10:36am —
Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…
In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or… Continue
Added by Malinda Terreri on June 28, 2011 at 7:30am —
I wanted to share some feedback I received from our Chicago Pitstop.
One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.
His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production… Continue
Added by Glenn Pasch on June 27, 2011 at 12:27pm —
Fort Lauderdale, FL – June 27, 2011 – AutoUSA announced today it has become an authorized representative for the AVA Virtual Sales Assistant by AutoFerret.com. Designed to augment efforts of Internet sales staff in auto dealerships, AVA engages… Continue
Added by Holly Forsberg on June 27, 2011 at 8:59am —
As a dealer, your main business is automobiles so you may ask, “What is mobile marketing?” Well, it can be summed up as follows: providing permission based, relevant, targeted and easy to use branded content and offers to millions of consumers. The best way for you to tap into this market is through mobile applications that are designed to keep you in constant contact with your customers while allowing them to access you and your inventory at any… Continue
Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm —