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All ADM Blog Posts Tagged 'automotive' (1,535)


Influencer
Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments


Influencer
Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments


Influencer
Site Retargeting With Facebook

Site Retargeting with Facebook from Potratz on Vimeo.

Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments


Influencer
Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…

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Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments


Influencer
Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments


Influencer
Content Marketing for Car Dealers Getting More Attention: Lead Generation and Website Traffic

Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traffic in Marketing Strategies at all Tiers in the Auto…

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Added by Ralph Paglia on October 5, 2012 at 11:30am — 4 Comments


Influencer
How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes or Less

There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.

Today's webinar was…

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Added by J.D. Rucker on October 3, 2012 at 3:00pm — 15 Comments

The Truth About 3rd Party Lead Source Providers, Aggregators, Online Classifieds

The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds

 

I hear all the time that…

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Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments


Influencer
BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …

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Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

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Added by James Schaefer on September 25, 2012 at 10:51am — No Comments

Dream, Opportunity, Why

When an opportunity comes, it sometimes, and actually most of the time appears in a different form and from a different direction than one expects. This is one of the tricks of opportunity. It has a sly habit of slipping in the back door, and often it comes disguised in the form of misfortune, or temporary defeat. Perhaps this is why so many fail to recognize the opportunity itself. Stay persistent, unwavering, and true to your dream.

I was told by my mentor that the why is much more…

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Added by Russell B. Hill on September 25, 2012 at 7:30am — No Comments


Influencer
The Digital Lunchroom



The innately complex world of …

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Added by Kathleen Perley on September 21, 2012 at 6:30am — No Comments

Strategic Data

What boxer would step into the ring without having studied his opponent? 

What coach would take his team onto the field without have watched game films of their competitor?…

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Added by Jeff Wardwell on September 19, 2012 at 2:30pm — 2 Comments


Influencer
Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…

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Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments


Influencer
Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…

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Added by Constance Shook on September 18, 2012 at 8:30am — No Comments


Influencer
Do you want an Unfair Advantage?

We have big news for everyone in the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is available on…

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Added by Timothy Martell on September 17, 2012 at 4:30am — No Comments


Influencer
What is your competitive advantage?

What Is Your Competitive Advantage? from Potratz on Vimeo.

Do you have a good answer to the question "Why should I buy from you"?  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…

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Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments


Influencer
Take Advantage of Record Sales

Take Advantage of Record Sales

How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.

Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…

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Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments

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