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All ADM Blog Posts Tagged 'automotive' (1,557)


Influencer
The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

Who buys into a long term car or people carrier agreement?

Leasing a vehicle on a long term basis has always been a popular option for people who might require a vehicle for either:

a) an extended period of time, or

b) for their organisation on renewable…

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Added by JIm Evans on December 10, 2012 at 11:00pm — No Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments


Influencer
Is Search Engine Marketing A Priority At Your Dealership?

I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online. 

 

I truly enjoy studying the shift in…

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Added by J.R. Batchelor on December 7, 2012 at 10:00am — 4 Comments

Love Changes Everything

1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.

1.13.13 is the reveal date for the seventh-generation Corvette.…

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Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments


Influencer
Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…

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Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments


Influencer
Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…

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Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

Steenman awarded contract for 2013 Portland International Auto Show

Just wanted to share this news and my friends and fellow ADM marketing professionals.  Team Steenman has been awarded the contract to handle this year's Portland International Auto Show at the Oregon Convention Center Jan 2013  Our campaign plans include new a website, video digital and social and of course traditional radio and TV ads, print and outdoor.

Added by Ed Steenman on November 15, 2012 at 5:11pm — No Comments


Influencer
Would you pay to go viral?

The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video where your star accidentally injures himself and end up going viral overnight. The problem is that you rarely can fake it. The internet has a good nose for the authenticity and can smell…

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Added by Timothy Martell on November 15, 2012 at 5:30am — 6 Comments


Influencer
Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…

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Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments


Influencer
The Ability to Post Content Easily on Your Website is a Must for 2013

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.

 

It was during a…

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Added by J.D. Rucker on October 30, 2012 at 10:00am — 5 Comments


Influencer
Drive More Leads

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

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Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments


Influencer
3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com



FOR IMMEDIATE RELEASE



3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

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Added by Arnold Tijerina on October 23, 2012 at 7:06am — No Comments


Influencer
The Hierarchy of Automotive Social Media Pages and Profiles

This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.

Before going much…

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Added by J.D. Rucker on October 19, 2012 at 4:01pm — 7 Comments

JD Rucker Calls Out Ralph Paglia!! Its On Like Donkey Kong LOL!

http://www.internetsales20group.com

JD Rucker Calls Out Ralph Paglia!! Its On Like Donkey Kong LOL! Internet Sales 20…

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Added by Sean V. Bradley on October 18, 2012 at 5:52pm — 6 Comments


Influencer
Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)

 

Written by Mary Kelly Gaebel - …



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Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments


Influencer
Are You Ready To Handle SEO In House?

These days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy everyone is trying to save money but when it comes to SEO sometimes when you think you’re saving money you could really be losing money. Handling your own automotive SEO can be a difficult undertaking so you have to ask…

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Added by Timothy Martell on October 18, 2012 at 6:00am — No Comments


Influencer
The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments


Influencer
Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Auto Dealers – It’s Time To Get Ahead

Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…

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Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments

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