Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…Continue
Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments
Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments
Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…Continue
Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue
Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traffic in Marketing Strategies at all Tiers in the Auto…Continue
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…Continue
The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds
I hear all the time that…Continue
Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments
LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …
Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments
Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy. The conversation went a bit like this:
DeliveryMaxx: “What are you currently doing with advertising today?”
Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”
DeliveryMaxx: “How is that working for you?”
Dealership: “I can’t really put an ROI on it, but I think it is branding…Continue
Added by James Schaefer on September 25, 2012 at 10:51am — No Comments
When an opportunity comes, it sometimes, and actually most of the time appears in a different form and from a different direction than one expects. This is one of the tricks of opportunity. It has a sly habit of slipping in the back door, and often it comes disguised in the form of misfortune, or temporary defeat. Perhaps this is why so many fail to recognize the opportunity itself. Stay persistent, unwavering, and true to your dream.
I was told by my mentor that the why is much more…Continue
Added by Russell B. Hill on September 25, 2012 at 7:30am — No Comments
The innately complex world of …Continue
Added by Kathleen Perley on September 21, 2012 at 6:30am — No Comments
What coach would take his team onto the field without have watched game films of their competitor?…Continue
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…Continue
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
We have big news for everyone in the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is available on…Continue
Added by Timothy Martell on September 17, 2012 at 4:30am — No Comments
Added by Sean V. Bradley on September 15, 2012 at 7:04pm — No Comments
Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…Continue
Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments
How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.
Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…Continue
Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments