Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.
The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…Continue
Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
Added by Sean V. Bradley on February 13, 2013 at 8:51am — No Comments
In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…Continue
Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…
Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments
There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.
I had no knowledge of vehicles CRM's, internet processes, or telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…Continue
Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
What's on every website visitor's mind in 2013?
According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos. Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they…Continue
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 25, 2013 at 4:48pm — No Comments
Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…Continue
Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments
Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…Continue
Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments