Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments
In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…Continue
American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.
Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…Continue
This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.
In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…Continue
Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments
We have twelve contestants eager to win this years scholarship to attend the event coming up in May, so…Continue
First Class Educators is excited to have Tracy Myers presenting a keynote at the Automotive Boot Camp on Wednesday May 16th at the Monte Carlo Hotel in Las Vegas.
Tracy has presented at one of our events in the past and always knows how to energize and engage the audience.
We look forward to seeing you there!
Added by Carrie Hemphill on April 20, 2012 at 11:05am — No Comments
Copyright 2012 PCG Digital Marketing – Automotive Video SEO
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a…Continue
If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business. Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…Continue
Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments
“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]
The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…Continue
Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments
First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…Continue
‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’
- John Maynard Keynes
If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…Continue
Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…Continue
Added by Dmitriy Goroshin on March 30, 2012 at 10:23am — No Comments
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue