Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Paul Potratz on July 1, 2011 at 6:40am — No Comments
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments
Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market
Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.…Continue
Added by Crystal Hartwell on June 28, 2011 at 10:36am — No Comments
Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…
In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…Continue
I wanted to share some feedback I received from our Chicago Pitstop.
One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.
His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…Continue
Fort Lauderdale, FL – June 27, 2011 – AutoUSA announced today it has become an authorized representative for the AVA Virtual Sales Assistant by AutoFerret.com. Designed to augment efforts of Internet sales staff in auto dealerships, AVA engages…Continue
Added by Holly Forsberg on June 27, 2011 at 8:59am — No Comments
Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments
You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.
But how do you…Continue
Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client. Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased…Continue
Added by Philip Zelinger on June 20, 2011 at 1:41pm — No Comments
It's one thing to set up a great company Facebook profile for your automotive dealership. It's another thing entirely to start seeing car sales out of your social media presence. Our digital agency recently came across a great example of an auto dealership brilliantly handling a customer question on their Facebook page. Check out how their social media skills lead them several steps closer to a conversion.
As internet marketers, we spend a lot of time helping clients with…Continue
Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics. Using content to generate leads is tricky business. It’s not something a dealer can hand off to a subordinate easily. There are lots…Continue
Added by Kathi Kruse on June 20, 2011 at 9:29am — No Comments
By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing. But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.
We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…Continue
Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments
Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…Continue
Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments
You are always looking for ways to differentiate your dealership from the others in your area. You pass out flyers and run commercials on the local networks, and the other dealerships do the same. You post banners and have specials, and the other dealerships follow, sometimes with bigger signs and even a mascot dancing on a corner. What else can you do to break away from the pack? You must do what the competition is not doing, and one thing that can set you ahead is having…Continue
75% of automotive customers use Facebook. This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States. But are these customers important for your business? The answer is yes. Not only are they important, but the future of your business depends on them. In fact, active Facebook users represent your best customers – the ones who make up 60 to…Continue
Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments
Fort Lauderdale, Florida – June 13, 2011 – AutoUSA announced today the launch of ShowProSM powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowProSM allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowProSM also provides dealers with territorial exclusivity,…Continue
Added by Holly Forsberg on June 13, 2011 at 9:30am — No Comments
After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?
Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…Continue
Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments
Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…Continue
Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments
(originally published 6/3/2011 on Dealer magazine)
The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…Continue
Added by Arnold Tijerina on June 7, 2011 at 6:39am — No Comments