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All ADM Blog Posts Tagged 'automotive' (1,652)


Influencer
Different Strategies For Contacting Internet Leads.

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…

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Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments


Influencer
Need More Showroom Traffic?







Do you need showroom traffic? Of course you do! This week on Think Tank Tuesday learn how to drive your virtual showroom traffic. Leave Your Comments below the video and Share it Please.

Visit our website: www.ppadv.com

Like us on Facebook:…

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Added by Paul Potratz on May 21, 2013 at 11:31am — No Comments


Influencer
Selling in the Service Drive with a Twist

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…

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Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments


Influencer
There Are Only 86,400 Seconds In A Day-Don't Waste Them.

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember…

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Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments


Influencer
If Your Friends Jumped Off a Bridge...

If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…

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Added by Joe Webb on May 16, 2013 at 4:41am — No Comments


Influencer
Is Your Service Department Your Red-Headed Stepchild?

There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…

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Added by Richard Holland on May 16, 2013 at 3:36am — No Comments


Influencer
2013 Shows Strongest Credit Health Since The Recession

The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.



Credit remains the lifeblood of car leasing, and lenders…

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Added by John Sternal on May 14, 2013 at 2:30pm — No Comments


Influencer
Take Advantage of Going Digital

Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.

Added by Paul Potratz on May 14, 2013 at 11:31am — No Comments


Influencer
Five Keys to Increasing Customer Retention at Your Dealership

Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…

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Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments


Influencer
MPi at the 14th Digital Dealer Conference & Exposition

I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.

 

On Tuesday, I was happy to be one of the first speakers at the three day conference.   I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…

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Added by Richard Holland on May 10, 2013 at 5:00am — No Comments


Influencer
Creepy or Sexy?

It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…

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Added by Paul Potratz on May 7, 2013 at 12:10pm — No Comments


Influencer
Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…

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Added by Mike Gorun on May 7, 2013 at 8:29am — No Comments


Influencer
It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments


Influencer
Positive Growth In 2013 For Mid-Sized SUVs

Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…

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Added by John Sternal on May 1, 2013 at 2:38pm — No Comments


Influencer
The Secret to Becoming An Authority in Your Industry

Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.

Added by Paul Potratz on April 30, 2013 at 8:23am — No Comments


Influencer
RESEARCH NEWS: Lack of funding hinders marketers

Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…

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Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments


Influencer
Social Media Statistics 2013 – Facebook vs Twitter vs Pinterest

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide…

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Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments


Influencer
Who’s Minding the Store?

I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.

 

 94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…

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Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments


Influencer
Lease Pull Ahead Programs Bring Flexibility To Consumers

Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?

With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…

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Added by John Sternal on April 26, 2013 at 10:09am — No Comments


Influencer
Dude, Where’s My Car?

Customer: “Is my car ready?”

Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”

Customer: “Do you know when it will be?”

Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…

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Added by Richard Holland on April 25, 2013 at 7:41am — No Comments

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