Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...
He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey…Continue
Do you hustle? I mean really hustle. As a kid growing up I was a huge fan of the Big Red Machine, the Cincinnati Reds baseball team. Pete Rose became my favorite athlete. Forget about Pete Rose as a man and all his personal shortcomings, Pete Rose gave it his all…Continue
Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science. Knowing the science part makes the art much easier. Many dealers are still operating under an outdated business model that can no longer be supported in any economy, especially the current economic conditions. The only way to change the outdated model is to ask more questions, better questions, measure everything…Continue
Added by Mark Tewart on September 6, 2013 at 10:54am — No Comments
In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former…Continue
Added by CDK Global on September 5, 2013 at 11:00am — No Comments
Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.
Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…Continue
Added by Mark Tewart on September 4, 2013 at 10:25am — No Comments
September 4-6, 2013
Aria Resort & Casino
Welcome to AutoCon2013! For those of you who have joined us in Vegas for the conference, we're excited to have you here. We have an educational three…Continue
Added by Auto Digital Marketing on September 4, 2013 at 6:30am — No Comments
Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive leads.
Added by Paul Potratz on September 3, 2013 at 11:22am — No Comments
By Mary-Kelly Gaebel
Is your dealership sending the message that you expect 5-star reviews... OR that you just have too much time on your hands?
Added by CDK Global on September 3, 2013 at 10:30am — No Comments
Here is the used car market report for the week of Sept. 3, 2013. The fall market continues, and maybe at a greater declining level pace a little earlier than previous years. Even though it is at a seasonal trend we have expected, it is supplemented by the continuing increase of availability of used inventory. This week we will get a feel as to how the new car sales fared for August when industry reports are made.
Looking at the overall…Continue
Added by Carroll Nguyen on September 3, 2013 at 10:29am — No Comments
There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.
Loyalty programs seek to reward behaviors. For…Continue
Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments
Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.
A salesperson must create a buying environment and experience that transcends…Continue
Added by Mark Tewart on August 30, 2013 at 9:00am — No Comments
It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD…Continue
Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments
There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.
Step 1: Change the Environment
The military uses boot camp. Baseball has spring training. Football has training camp. The easiest way to bring about rapid change is to change environment. When you change environment, you change behavior. People tend to hold onto limiting beliefs and behaviors as long as they stay…Continue
Added by Mark Tewart on August 29, 2013 at 9:30am — No Comments
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
1. Manage things and lead people.
Processes should be defined and managed daily. People should be lead by example daily. Management by strict control inhibits star performers and eliminates creativity of intelligent people. Feelings of manipulation are caused by strict control. Control, manipulation, and disrespect keep many dealerships from moving to another level of performance.
2. Speed of the boss = speed of the team.
If the boss has a…Continue
Added by Mark Tewart on August 28, 2013 at 9:30am — No Comments
Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!
Added by Paul Potratz on August 27, 2013 at 11:11am — No Comments
|by Ellen Jones, Senior Product Marketing Manager|
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…Continue
Added by CDK Global on August 27, 2013 at 10:00am — No Comments
As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the…Continue
Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments
Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people
Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.
Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…Continue
Added by Mark Tewart on August 27, 2013 at 6:57am — No Comments