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All ADM Blog Posts Tagged 'automotive' (997)


Influencer
How a Life Lesson Was Learned by the World’s Best Bourbon

Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...

He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey…

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Added by Mike Gorun on September 10, 2013 at 8:00am — 4 Comments

Are You A Hustler?

     Do you hustle? I mean really hustle. As a kid growing up I was a huge fan of the Big Red Machine, the Cincinnati Reds baseball team. Pete Rose became my favorite athlete. Forget about Pete Rose as a man and all his personal shortcomings, Pete Rose gave it his all…

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Added by Mark Tewart on September 10, 2013 at 5:30am — 7 Comments

Are You A Dinosaur?

Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science. Knowing the science part makes the art much easier. Many dealers are still operating under an outdated business model that can no longer be supported in any economy, especially the current economic conditions. The only way to change the outdated model is to ask more questions, better questions, measure everything…

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Added by Mark Tewart on September 6, 2013 at 10:54am — No Comments


Influencer
Dennis Galbraith Joins Potratz

In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former…

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Added by Paul Potratz on September 5, 2013 at 12:21pm — 4 Comments


Influencer
Webinar: Master Your Marketing Mix

 

Watch On…

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Added by CDK Global on September 5, 2013 at 11:00am — No Comments

Action

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

 

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

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Added by Mark Tewart on September 4, 2013 at 10:25am — No Comments


Coach
The 5 Must-See AutoCon Events for Wednesday, September 4



AutoCon2013

September 4-6, 2013

Aria Resort & Casino

 

Welcome to AutoCon2013! For those of you who have joined us in Vegas for the conference, we're excited to have you here. We have an educational three…

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Added by Auto Digital Marketing on September 4, 2013 at 6:30am — No Comments


Influencer
Positive People Simply Make More Money

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive leads.

Added by Paul Potratz on September 3, 2013 at 11:22am — No Comments


Influencer
Do Dealers Need to Respond to EVERY Customer Review?

By Mary-Kelly Gaebel

Is your dealership sending the message that you expect 5-star reviews... OR that you just have too much time on your hands?

 

There's a great…

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Added by CDK Global on September 3, 2013 at 10:30am — No Comments

Car Market Show Slight Improvements in Automotive Market

Here is the used car market report for the week of Sept. 3, 2013. The fall market continues, and maybe at a greater declining level pace a little earlier than previous years. Even though it is at a seasonal trend we have expected, it is supplemented by the continuing increase of availability of used inventory. This week we will get a feel as to how the new car sales fared for August when industry reports are made.

 

Looking at the overall…

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Added by Carroll Nguyen on September 3, 2013 at 10:29am — No Comments


Influencer
How Rewards Become Chores

There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.

 

Loyalty programs seek to reward behaviors. For…

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Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments

7 Tips to Handle the Issue of Price

Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.

 

A salesperson must create a buying environment and experience that transcends…

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Added by Mark Tewart on August 30, 2013 at 9:00am — No Comments

You Never Saw Them Coming – Engaging Online Buyers Who Don’t Submit

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites.  In fact, according to JD…

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Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments

7 Steps to Immediately Increase Your Sales By 20% or More

There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.

 

Step 1: Change the Environment

The military uses boot camp. Baseball has spring training. Football has training camp. The easiest way to bring about rapid change is to change environment. When you change environment, you change behavior. People tend to hold onto limiting beliefs and behaviors as long as they stay…

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Added by Mark Tewart on August 29, 2013 at 9:30am — No Comments


Influencer
Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment

12 Solutions for Being a Better Leader

1. Manage things and lead people.

Processes should be defined and managed daily. People should be lead by example daily. Management by strict control inhibits star performers and eliminates creativity of intelligent people. Feelings of manipulation are caused by strict control. Control, manipulation, and disrespect keep many dealerships from moving to another level of performance.

 

2. Speed of the boss = speed of the team.

If the boss has a…

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Added by Mark Tewart on August 28, 2013 at 9:30am — No Comments


Influencer
Six Key Touch Points To Increase Service Retention Part 2

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Added by Paul Potratz on August 27, 2013 at 11:11am — No Comments


Influencer
Auburn Volkswagen's Channel of Choice for Communicating Value to Their Customers



Ellen Jones, Cobalt Product Marketing Manager
by Ellen Jones, Senior Product Marketing Manager

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

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Added by CDK Global on August 27, 2013 at 10:00am — No Comments


Influencer
How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the…

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Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments

10 Tips for Recruiting Sales People Successfully

Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people

 

Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.

 

Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…

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Added by Mark Tewart on August 27, 2013 at 6:57am — No Comments

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