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All ADM Blog Posts Tagged 'automotive' (1,319)

There Might Be An "App for That"

Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?



Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue

Added by Paul Potratz on July 1, 2011 at 6:40am — No Comments

+1 Button Comes To Google Adwords for Dealers

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

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Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments

CarFinance Capital Rolls Out in Texas

 

Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market 

 

Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.…

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Added by Crystal Hartwell on June 28, 2011 at 10:36am — No Comments

What does basketball have to do with automotive marketing?

 

Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…

In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…

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Added by Malinda Terreri on June 28, 2011 at 7:30am — 2 Comments

Dealer Feedback from PCG Pitstop in Chicago

I wanted to share some feedback I received from our Chicago Pitstop.

 

One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.

His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…

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Added by Glenn Pasch on June 27, 2011 at 12:27pm — 3 Comments

AutoUSA Becomes Authorized Agent for AVA Virtual Sales Assistant for Auto Dealers

Fort Lauderdale, FL – June 27, 2011 – AutoUSA announced today it has become an authorized representative for the AVA Virtual Sales Assistant by AutoFerret.com. Designed to augment efforts of Internet sales staff in auto dealerships, AVA engages…

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Added by Holly Forsberg on June 27, 2011 at 8:59am — No Comments

Mobile app for automotive industry

As a dealer, your main business is automobiles so you may ask, “What is mobile marketing?” Well, it can be summed up as follows: providing permission based, relevant, targeted and easy to use branded content and offers to millions of consumers. The best way for you to tap into this market is through mobile applications that are designed to keep you in constant contact with your customers while allowing them to access you and your inventory at any… Continue

Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments

Learn Your Online Clout with Klout

You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.

But how do you…

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Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments

PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers

 

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client.  Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased…

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Added by Philip Zelinger on June 20, 2011 at 1:41pm — No Comments

How To Sell A Car on Facebook: Automotive Social Media In Action

It's one thing to set up a great company Facebook profile for your automotive dealership. It's another thing entirely to start seeing car sales out of your social media presence. Our digital agency recently came across a great example of an auto dealership brilliantly handling a customer question on their Facebook page. Check out how their social media skills lead them several steps closer to a conversion.

 

As internet marketers, we spend a lot of time helping clients with…

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Added by Dave Buesing on June 20, 2011 at 9:30am — 8 Comments

Top 6 Facebook Marketing Mistakes Dealerships Make

Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics.  Using content to generate leads is tricky business.  It’s not something a dealer can hand off to a subordinate easily.  There are lots…

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Added by Kathi Kruse on June 20, 2011 at 9:29am — No Comments

Knowing (and Conquering) SEO in Your Car Dealer Marketing

By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing.  But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.

We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…

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Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments

Introduction to the Autofusion Company Blog

Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…

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Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments

Importance of video presentations for auto dealers

You are always looking for ways to differentiate your dealership from the others in your area. You pass out flyers and run commercials on the local networks, and the other dealerships do the same. You post banners and have specials, and the other dealerships follow, sometimes with bigger signs and even a mascot dancing on a corner. What else can you do to break away from the pack? You must do what the competition is not doing, and one thing that can set you ahead is having…

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Added by Dmitriy Goroshin on June 13, 2011 at 2:00pm — 4 Comments

Why You Can’t Afford to Ignore Social Media

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to…

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Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments

AutoUSA Launches ShowPro, an Incentive Program Proven to turn Internet Leads Into “Shows”

Fort Lauderdale, Florida – June 13, 2011 AutoUSA announced today the launch of ShowProSM powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowProSM allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowProSM also provides dealers with territorial exclusivity,…

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Added by Holly Forsberg on June 13, 2011 at 9:30am — No Comments

Tag, You’re It: Latest Facebook Feature Provides Product Placement

After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?

Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…

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Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments

Social Media MARKETING: The Selling Part is Up to You

Most everyday I hear somebody say that Social Media for dealerships is a waste of time.  When I ask them how they know that, they say, “Well, we’ve tried it and we got no response.”  Respectfully, just because you’re doing it wrong… Continue

Added by Kathi Kruse on June 9, 2011 at 9:12am — 25 Comments

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…

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Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments

How To Be (And Make Others) Successful Selling Cars

(originally published 6/3/2011 on Dealer magazine)

 

The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…

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Added by Arnold Tijerina on June 7, 2011 at 6:39am — No Comments

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