Professional Community for Car Dealers, Automotive Marketers and Sales Managers
By Brian Pasch
I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy…Continue
Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments
According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more…Continue
Added by Richard Holland on August 15, 2013 at 4:43am — No Comments
Used vehicles model years 2007-2011 overall depreciated -1.4% in July, slightly more than the -1.3% pace in June and -1.0% level in May. Domestic cars depreciated -1.5%; import cars were -1.4%; domestic trucks were -1.4%; and import trucks were -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly.
Added by John Sternal on August 14, 2013 at 3:00pm — No Comments
Looking for an automotive conference that actually focuses on you- The Dealer? Look no further; The AutoConnections Conference and Exposition is where you need to be! For those who aren't familiar with AutoCon, we've got you covered:
Added by Auto Digital Marketing on August 14, 2013 at 11:30am — No Comments
Added by Paul Potratz on August 14, 2013 at 6:59am — No Comments
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…Continue
Here is the latest edition of Beggs on the Used Car Market. It has been a great week for the Black Book team. We have had the opportunity to hit the auction lanes and airwaves gathering data and market intelligence, with additional insight from many auction personnel and dealers on the lanes. I even had the opportunity to get some insight from some auto lenders this past week. Another milestone and exciting opportunity because of recent growth has…Continue
Added by Carroll Nguyen on August 13, 2013 at 2:35pm — No Comments
|by Dave Hollander, Online Marketing Manager|
The word “channel” currently has more prefixes than Lyndsay Lohan has mug shots. Or Real Housewives have silicone. You get the idea. Marketing strategies have been called…
Added by CDK Global on August 9, 2013 at 1:53pm — No Comments
Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…Continue
Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments
All sales people need to have a monthly sales goal for themselves. They also need to know how they arrived at that specific goal. Many times, these goals are based upon their past sales performance, but past results may not be indicative of performance.
You can increase your sales by 25 percent or more. Identify what causes mental barriers that produce limited results and how to overcome them. Many barriers are caused by conditioning, circumstance and emotions. Many people…Continue
Added by Mark Tewart on August 9, 2013 at 9:00am — No Comments
Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like negotiating, actually still want to.
There are three things you should always listen to in this…Continue
Added by Mark Tewart on August 7, 2013 at 7:00am — No Comments
In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from…Continue
Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments
There are 3 types of personalities, and your personality could be affecting your income. Watch this week's Think Tank Tuesday now to find out which of the 3 personalities you have, and how you can make it work for your team to boost your sales.…
Added by Paul Potratz on August 6, 2013 at 11:00am — No Comments
I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for…Continue
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
Car lease prices on today’s most popular brands dropped -3.8% from year ago payment levels according to June listing data from Swapalease.com. The below data also show that people are staying in their leases at roughly the same amount of time before opting to exit their contract compared with year ago levels.
Added by Carroll Nguyen on July 26, 2013 at 2:06pm — No Comments
Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.
Backed by a Fortune-500 company, ForeverCar.com was developed by a…Continue
Added by John Sternal on July 24, 2013 at 2:08pm — No Comments
Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!…Continue
Added by Paul Potratz on July 23, 2013 at 2:06pm — No Comments
Here is the latest Used Car Market Report data from Ricky Beggs and Black Book. What a week it has been around the wholesale markets. In a traditional time of the year with a more passive buyer and generally increasing depreciation of values levels, the activity across the country within the auction lanes indicates a better than expected market. Although there were also comments of some no sales in some lanes, the primary comments from the Black Book…Continue
Added by John Sternal on July 22, 2013 at 9:12am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…