Automotive Digital Marketing

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All ADM Blog Posts Tagged 'automotive' (997)

Leverage Your Marketing to Gain More Service Business!

Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…

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Added by Dan Beres on October 16, 2019 at 6:43am — No Comments

An Easy Guide to Win More Customers

A deeper look at the benefits your customer receives from WinWin Videos

business presentation and title



You might already know about how WinWin Videos turbocharges your marketing. You might already know how it wins over new customers, and builds trust with your current customers through the benefits you provide them. But how well could…

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Added by jon nigbor on September 23, 2019 at 10:00am — No Comments

How Will Robots Affect Driver Safety?

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced technologically and are, frankly, cool. However, there are hazards involved with this advanced…

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Added by Dan Beres on September 19, 2019 at 7:24am — No Comments

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

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Added by Courtney Evans on September 13, 2019 at 7:30am — No Comments

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy…

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Added by Christine Plunkett on September 12, 2019 at 8:30am — No Comments

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. 

I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially…

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Added by Christine Plunkett on September 11, 2019 at 8:03am — No Comments

Video is Everywhere!

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

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Added by Timmy D. James on September 5, 2019 at 7:00am — No Comments

Is Your Hair on Fire?

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.

 

For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…

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Added by Veronica Dunford on September 4, 2019 at 7:08am — No Comments

DealerBuilt Appoints Automotive Industry Veteran Keith Baker as Chief Revenue Officer

Mason City Iowa, August 28, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on September 3, 2019 at 7:16am — No Comments

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

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Added by Ed Barton on September 3, 2019 at 7:04am — No Comments

An Innovative Way to Keep the Roads Safe & Bring in Customers

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.

 

Teen…

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Added by Dan Beres on August 30, 2019 at 7:26am — No Comments

Is Your Website Driving Your Best Leads Away?

A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…

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Added by Graham Annett on August 29, 2019 at 7:13am — No Comments

What’s Your Service Marketing PRO?

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…

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Added by Scot Eisenfelder on August 23, 2019 at 7:24am — No Comments

The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.

 

Take Amazon. Hundreds of…

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Added by Paul Moran on August 23, 2019 at 7:03am — No Comments

Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability

Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly…

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Added by Jeff Giere on August 22, 2019 at 7:15am — No Comments

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

The Surprising Effect Charity Work Has on Your Bottom Line

Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global…

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Added by Stephen Coambes on August 15, 2019 at 7:11am — No Comments

May Your DMS Be Forever in Your Favor

This is my third and final blog in the series about what to look for when choosing a DMS.

 

In this final part of the series, I cover three more areas to consider when investigating what should be a long-term…

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Added by Veronica Dunford on August 15, 2019 at 7:00am — No Comments

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers

Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…

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Added by Paul Moran on August 13, 2019 at 8:04am — No Comments

Getting Service Recommendations Is Child's Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.

Loaner cars and shuttles help, but they can end up making it…

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Added by Dan Beres on August 13, 2019 at 7:00am — No Comments

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