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All ADM Blog Posts Tagged 'automotive' (999)

It’s All About Timing: Effective Service Customer Communication

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…

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Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments

Why Tesla Missed the Boat

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than…

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Added by Michia Rohrssen on April 17, 2019 at 7:31am — No Comments

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

 

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

 

The person that is making the video,…

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Added by Timmy D. James on April 17, 2019 at 7:18am — 1 Comment

Can You Hear Me Now?

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…

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Added by Dan Beres on April 16, 2019 at 7:35am — No Comments

Change Again! When? Now!

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?

 

Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

 

  • Do you know your peak performance times?
  • Are you prototyping for…
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Added by Jim Flint on April 16, 2019 at 7:18am — No Comments

VBOOST Expands Footprint in Midwest & East Coast, Signing More Auto Dealer Groups

Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…

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Added by Paul Moran on April 15, 2019 at 7:12am — No Comments

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

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Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.



And the truth is…it works! Digital…

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Added by Michia Rohrssen on April 8, 2019 at 7:00am — No Comments

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

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Added by Ed Barton on April 5, 2019 at 7:30am — No Comments

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

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Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

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Added by Jim Flint on April 5, 2019 at 6:00am — 1 Comment

How To Speed Up Service Transaction Time

When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…

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Added by Dean Martin on April 4, 2019 at 6:30am — No Comments

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…

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Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…

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Added by Chris Miller on April 1, 2019 at 7:28am — No Comments

The Bird Is the Word

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…

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Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments

Make That Incoming Call Your Next Sale

As countless studies will attest, the effectiveness of…

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Added by Dean Martin on March 29, 2019 at 7:00am — No Comments

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed.

 

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

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Added by Jim Flint on March 26, 2019 at 7:00am — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Don’t play the “Blame Game!”

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.

 

All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"

 

Once we can eliminate…

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Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments

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