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All ADM Blog Posts Tagged 'automotive' (998)

DealerBuilt Continues Growth & Executive Team Acquisition, Appoints Shayne Forsyth as Vice President of Marketing

Grapevine, Texas, February 3, 2020 --…

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Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments

myKaarma Launches Service Cart, Almost Doubles Service Recommendation Approvals at Pilot Auto Dealerships

Long Beach, CAJanuary 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

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Added by Ujj Nath on February 3, 2020 at 5:09am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

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Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.

This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

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Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments

DealerBuilt Integrates DMS Accounting Module with cPayPlus

Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This…

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Added by Michael Trasatti on January 21, 2020 at 6:00am — No Comments

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls.

OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the…

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Added by Dan Beres on January 20, 2020 at 6:00am — No Comments

DealerBuilt Appoints Jonathan Burr as Chief Information Officer

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on January 7, 2020 at 6:57am — No Comments

How You Make Them Feel *IS* the Product

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

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Added by Ed Barton on January 6, 2020 at 6:12am — No Comments

How to Win Cash Buyers’ Elusive Loyalty

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…

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Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.

Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…

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Added by Dan Beres on December 12, 2019 at 6:30am — No Comments

DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on December 10, 2019 at 6:54am — No Comments

Is Mobile Service the Answer to Higher Recall Completion Rates?

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

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Added by Dan Beres on December 2, 2019 at 7:01am — No Comments

How to Take Advantage of the Rising Popularity of Video Marketing, Right NOW!

You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…

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Added by Timmy D. James on November 22, 2019 at 5:27am — 1 Comment

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

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Added by Dan Beres on November 19, 2019 at 5:36am — No Comments

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

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Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

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Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

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Added by Dan Beres on November 7, 2019 at 7:00am — No Comments

How to Make the Most of Your Marketing in a Down Market

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…

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Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

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Added by Ed Barton on October 24, 2019 at 6:47am — No Comments

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