Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process consumers conduct a considerable amount of research…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:05am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
The customer experience is key to building customer loyalty, increasing referrals and securing repeat…Continue
Added by Chris Miller on September 21, 2018 at 7:30am — No Comments
Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity for…Continue
Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…Continue
Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:
“I’ve missed more than 9,000 shots in my career. I’ve lost…Continue
Added by Steve White on September 17, 2018 at 5:59am — No Comments
The facts are, however, that the phrase started because sometimes there is money…Continue
Added by Todd Smith on September 13, 2018 at 6:30am — No Comments
Columbus, OH, September 12, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.
Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…Continue
Added by Steve White on September 12, 2018 at 7:22am — No Comments
Added by sara callahan on September 12, 2018 at 6:30am — No Comments
Videos of happy customers generate more online reviews and website visits
Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…Continue
Added by Paul Moran on September 10, 2018 at 7:00am — No Comments
Added by John Wingle on September 10, 2018 at 7:00am — No Comments
The arrival of new DVLA 2018 number plates took place on 1st March. The car dealers and the showrooms wish to make good savings on the ‘67’ and the ‘17’ plated cars. The old stocks are soon going to get over so that the new ones can enter the market.
If we look back in August 2017, we…Continue
Added by Kent Charlie on September 9, 2018 at 10:30pm — No Comments
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by…Continue
Added by Chris Martin on September 7, 2018 at 7:18am — No Comments
If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…Continue
Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers…Continue
Added by John Wingle on September 6, 2018 at 7:14am — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments