Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Kris Rosychuk on May 4, 2016 at 7:49am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Added by Timmy D. James on April 29, 2016 at 6:20am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
March is typically a critical month in the auto industry and this one proved to be… interesting. What happened in March that will impact the months ahead?…
Added by Kris Rosychuk on April 15, 2016 at 7:30am — No Comments
Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years.
Added by Kris Rosychuk on April 15, 2016 at 7:00am — No Comments
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…Continue
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’
I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a…Continue
Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its…Continue
Added by Paul Mirek on April 2, 2016 at 6:00am — No Comments
Ok, so you have known about the 2016 NADA Show for quite some time now, yet you find yourself freaking out a day before you…Continue
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…Continue
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments