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All ADM Blog Posts Tagged 'automotive' (1,400)

Want to Know Why Consumers Don’t Trust Us?

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.


Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…


Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments

Not in My Backyard! How to Protect Your Turf with a Geofence

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…


Added by David Metter on November 23, 2015 at 5:27am — No Comments

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…


Added by Chris Miller on November 20, 2015 at 4:58am — No Comments

Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers


Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers

Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high…


Added by Larisa Bedgood on November 19, 2015 at 11:00am — 1 Comment

Win Big! Refer a Dealer to PowerDealer

The holidays are right around the corner. Are you feeling festive (or lucky)?


PowerDealer has a special opportunity for you!


From now until December 1st, you have an opportunity…


Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments

Dealers Must Streamline their Retail Process to Meet Consumer Need

Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…


Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments

Loyalty: Why Silence is the Enemy

In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…


Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…


Added by Paul Moran on November 13, 2015 at 4:58am — No Comments

Join The Dark Side of Mobile

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…


Added by David Metter on November 12, 2015 at 4:54am — 1 Comment

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…


Added by sara callahan on November 11, 2015 at 5:00am — No Comments

The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…


Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

Will the NHTSA Allow Independents to Perform Recall Repairs?

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to …


Added by Chris Miller on November 6, 2015 at 5:09am — No Comments

3 Proven Ways to Conquest and Close Today’s Auto Consumers


3 Proven Ways to Conquest and Close Today’s Auto Consumers

For years, the auto industry has counted on loyal consumers and repeat buyers as a major portion of their business. A…


Added by Larisa Bedgood on November 5, 2015 at 11:08am — No Comments

Customers Actually Prefer Businesses That Take the Lead

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…


Added by David Metter on November 5, 2015 at 6:33am — No Comments

Today’s Automotive Industry from a Sales Perspective?


Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.


Not so good news: Next year, the growth will only be one third of what the industry achieved this…


Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments

The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…


Added by Paul Moran on October 30, 2015 at 5:00am — No Comments

3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?


Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…


Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments

Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…


Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…


Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

3 Keys To An Effective Lead Response Strategy (Infographic)

If you’re not following up on your internet leads with a strategic written lead response plan, you’re missing out on some of your most valuable customers.

Are you following up with special offers?

Do you have email templates installed and automated when possible, to make sending out multiple emails to…


Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments

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