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All ADM Blog Posts Tagged 'automotive' (1,242)

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by Cobalt on July 17, 2014 at 8:30am — No Comments

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 5:00am — 52 Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment

Has the 2015 Nissan Maxima Been Revealed?

The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept? 

Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the…

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Added by Jonathan Morales on July 15, 2014 at 7:30am — No Comments

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

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Added by Richard Holland on July 10, 2014 at 5:37am — 6 Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. 

On this episode of …

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Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

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Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  

This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …

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Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

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Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments

Why Speeling and Grandma Is Impotent

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself.

Proper spelling and grammar can dictate whether your content is received well or…

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Added by sara callahan on June 25, 2014 at 6:00am — 3 Comments

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