Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.
Uber and Lyft are just…Continue
Added by Chris Miller on March 23, 2017 at 7:18am — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist, but for some people it is a close second. Perhaps that’s the allure of the Jiffy Lubes of the world – the promise of the…Continue
Added by Tim Clay on March 17, 2017 at 6:22am — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off -- attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes…Continue
Added by Mike Gorun on March 15, 2017 at 6:29am — No Comments
Added by Barry Neuman on March 14, 2017 at 5:33pm — No Comments
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and…Continue
Added by Chris Miller on March 10, 2017 at 10:34am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.
When it was time to replace his domestic minivan, the first thing my associate’s father did was…Continue
Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the…Continue
Added by Steve White on March 7, 2017 at 6:00am — No Comments
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment.
Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments
Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the…Continue
Added by Timmy D. James on March 2, 2017 at 4:54am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments