Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us…Continue
Added by Mike Gorun on October 13, 2015 at 5:30am — No Comments
Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. Even with all the modern technology and communication tools of the moment, it’s still important to remember how to…Continue
Added by Joseph Little on October 12, 2015 at 9:43am — No Comments
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today.…
Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue
In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…Continue
Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments
Today’s World Has Gone Mobile
It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices. Mobile…Continue
Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing…Continue
Added by Paul Moran on September 25, 2015 at 6:00am — No Comments
In 2014, vehicle recalls hit a…
Added by Michael Meyers on September 24, 2015 at 12:30pm — No Comments
Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…Continue
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…Continue
Added by Chris Miller on September 24, 2015 at 5:30am — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments
Added by PowerDealer on September 16, 2015 at 11:00am — No Comments
We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…Continue
Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments
The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…Continue
Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments
Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.
Perhaps it’s because they don’t see…Continue
According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!
Added by Michael Meyers on September 10, 2015 at 8:30am — No Comments
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…Continue
Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…Continue