Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'automotive' (998)


Influencer
Start making other people do live videos!

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.

Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…

Continue

Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments


Influencer
It's Not What You Say, It's How You Say It

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.

 

Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…

Continue

Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments


Vendor
The Answer to Future Service Business: Technology & Convenience

According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year…

Continue

Added by Tim Clay on April 26, 2017 at 7:00am — No Comments


Influencer
Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

Continue

Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments


Influencer
Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

Continue

Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments


Vendor
Convenience: The Biggest Factor in Increasing Service Revenue & Retention

Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.

 

Dealers tend to fall behind in this…

Continue

Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments


Influencer
3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

Continue

Added by Paul Potratz on April 18, 2017 at 1:06pm — 1 Comment


Influencer
Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar…

Continue

Added by Mike Gorun on April 18, 2017 at 5:30am — No Comments


Influencer
Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

Continue

Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments


Influencer
Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…

Continue

Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments


Vendor
NAFTA, Donald Trump & the Chicken Tax: History has come home to Roost!

The election of Donald Trump has created a mixture of hope and trepidation amongst dealers, automotive manufacturers, parts suppliers, and in the whole automotive ecosystem in general. 

Will the Trump administration lower taxes, deregulate the industry and usher in an economic boom time? Or, will the auto…

Continue

Added by Josh Blick on April 10, 2017 at 5:39am — No Comments


Influencer
How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!

Interesting,…

Continue

Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments

Is a Reasonable Consumer Expectation Too Much to Ask?

Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…

Continue

Added by Chris Miller on April 7, 2017 at 6:30am — No Comments


Vendor
Dear Paid Search, the Party is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

Continue

Added by Steve White on April 7, 2017 at 6:30am — 2 Comments


Influencer
Marketers Ruin Everything.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it! 

Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…

Continue

Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments


Vendor
The Customer’s Time is not yours so Stop Thinking it is!

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet…

Continue

Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments


Vendor
3 Ways Business Intelligence Delivers ROI

Is data your best friend or your worst enemy?

 

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…

Continue

Added by Josh Blick on April 3, 2017 at 5:52am — No Comments


Vendor
A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting…

Continue

Added by Steve White on March 29, 2017 at 7:08am — No Comments


Influencer
You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

Continue

Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments


Influencer
How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…

Continue

Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service