ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…Continue
Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments
I accept responsibility for providing proof of my performance. However, I…Continue
|by Dave Hollander, Sr Marketing Communications Manager|
Added by Cobalt on April 4, 2014 at 8:00am — No Comments
The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…Continue
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments
Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The show will air on Monday, March 31st, 2014…Continue
Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments
Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…
Added by Paul Potratz on March 28, 2014 at 9:29am — No Comments
A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.
In her interview, she explained how the two words that Jobs hated most…Continue
Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…Continue
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?
An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…Continue
The public beta of Tag My Ride app on Android has finally arrived!
Get it now on Google Play! …
Added by Michael Goldman on March 20, 2014 at 6:33am — No Comments
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…Continue
Added by Mike Gorun on March 18, 2014 at 7:30am — No Comments