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All ADM Blog Posts Tagged 'automotive' (997)


Influencer
How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want…

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Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments


Influencer
Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider…

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Added by Timmy D. James on February 16, 2017 at 5:30am — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments


Vendor
Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Influencer
Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments


Influencer
Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…

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Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments


Dealer
Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

 

But in your customer’s mind, was the long process worth it?

 

It’s a New World Out There

 

The car-buying…

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Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments


Vendor
The Shuttle Has Left the Building… Maybe

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…

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Added by Ujj Nath on February 13, 2017 at 5:17am — No Comments

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…

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Added by Chris Miller on February 9, 2017 at 5:45am — No Comments


Influencer
The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments


Influencer
Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes,…

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Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments


Dealer
The Future of Car Buying is Mobile

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…

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Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments


Influencer
Pinterest Can Help Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…

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Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments


Influencer
Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.

 

However, according to…

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Added by Mike Gorun on January 31, 2017 at 5:46am — No Comments


Influencer
Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…

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Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments


Vendor
The Huge Impact of Customer Experience

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto…

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Added by Tim Clay on January 26, 2017 at 6:54am — No Comments


Dealer
Auction Buzz

 

If I had a checkbook I'd be dangerous !

 …
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Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments


Influencer
AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

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Added by David Metter on January 24, 2017 at 8:02am — No Comments


Influencer
Will you be at the trade show?

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts…

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Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments


Vendor
Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work.

Dealers are lucky that customers feel they should bring their new cars back to the same store…

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Added by Ujj Nath on January 20, 2017 at 6:00am — No Comments

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