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All ADM Blog Posts Tagged 'automotive' (1,534)


Vendor
Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Influencer
Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people…

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Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…

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Added by Chris Miller on June 24, 2016 at 7:31am — No Comments


Vendor
The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed…

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Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments


Vendor
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

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Added by Joe Orr on June 22, 2016 at 5:30am — No Comments


Influencer
Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…

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Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments


Influencer
Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…

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Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments

Power Minute #11: May Retail Sales Growth - Negative?

For the second time in 3 months, retail sales growth turned negative. What kind of impact will this leave on June sales?

Watch video…

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Added by Kris Rosychuk on June 15, 2016 at 11:57am — No Comments

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…

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Added by Chris Miller on June 15, 2016 at 6:57am — No Comments


Influencer
It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…

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Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments


Influencer
Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…

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Added by Mike Gorun on June 14, 2016 at 5:27am — No Comments


Influencer
How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…

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Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments


Influencer
10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

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Added by David Metter on June 8, 2016 at 1:04pm — No Comments

Power Minute #9: What's Ahead for Retailers in May?

April retail sales grew 49K units over last year, slightly better than forecast. What will this mean for the month of May?

Watch video…

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Added by Kris Rosychuk on June 8, 2016 at 11:00am — No Comments


Influencer
Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments


Vendor
AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 

 

Recently I have become very concerned, as there…

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Added by Joe Orr on June 7, 2016 at 6:29am — No Comments


Agency
Understanding the Evolution of Automotive Technology and its Impact on Consumers

Ask a hundred different people what the word "car" means to them, and you're bound to get more definitions than you can count on both hands. With the evolution of…

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Added by Lizzie Weakley on June 6, 2016 at 1:14pm — No Comments


Influencer
YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

Your digital touchpoints are in essence your brand’s points of…

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Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments


Influencer
Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments


Influencer
Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…

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Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments

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