Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…Continue
Added by Paul Potratz on December 9, 2016 at 10:36am — No Comments
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct…
Added by Steve White on December 9, 2016 at 6:00am — No Comments
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…Continue
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving…Continue
Added by Lizzie Weakley on December 5, 2016 at 4:12pm — No Comments
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…Continue
Added by Joey Little on December 5, 2016 at 9:37am — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…Continue
Added by David Metter on December 1, 2016 at 12:50pm — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only…Continue
Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments
Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.
Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…
Added by Joey Little on November 21, 2016 at 10:30am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
One of the objectives I'll be working on in the coming year is to refine the tactics I'll be using to reach out to all the people I think will be able to move us forward.....
We, here at Rechtschaffen Motors will be reporting on the changes…Continue
Added by Barry Neuman on November 20, 2016 at 5:53pm — No Comments