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All ADM Blog Posts Tagged 'automotive' (997)

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

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Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

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Added by John Wingle on July 17, 2018 at 6:17am — No Comments

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…

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Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.

We wanted to start with technical…

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Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments


Vendor
Develop Your Managers to Maximize Your Bottom Line!

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day…

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Added by Andy Church on July 13, 2018 at 7:30am — No Comments

Tips On Creating Quality Videos that POP! [VIDEO]

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.

Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

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Added by sara callahan on July 12, 2018 at 6:30am — No Comments

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

Car Hunting? How to Make the Process Stress-Free

Purchasing a car can often feel incredibly overwhelming and hard.

There are so many choices out there. Vehicles are major commitments that people rely on for years and years at a time, too. If you’re looking to simplify the car shopping process in a big way, you should take…

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Added by Rachelle Wilber on July 10, 2018 at 7:00am — No Comments

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

 

Saint Petersburg, FL July 9, 2018 –…

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Added by John Wingle on July 9, 2018 at 6:30am — No Comments

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

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Added by Paul Moran on July 6, 2018 at 6:00am — No Comments

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.

Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…

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Added by Steve White on July 5, 2018 at 6:30am — No Comments

7 Fuel Efficient Driving Tips For Amateur Drivers

The condition of your car and the way you drive around may have a massive impact on the amount of fuel you use. Below are a few tips that you can use to save fuel and money at the same time.

1. Drive with optimal tyre pressure

Driving with ideal tyre pressure can make a massive…

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Added by Kent Charlie on July 3, 2018 at 11:07pm — No Comments

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…

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Added by John Wingle on July 3, 2018 at 6:48am — 1 Comment

Exclusive Insight: Luxury Tire Sales are Ramping Up

Peaking at nearly 25% of all ROs in July, this spike in tire sales goes through August before returning to normal levels in September.

 

Timing is Everything: Create Campaigns Now

Although all dealers see escalated tire sales in the last two months of the year, only luxury…

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Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments

Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

 …

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Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

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Added by Steve White on June 25, 2018 at 7:02am — No Comments

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