Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.
What is branded search?
The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded…Continue
Added by Britt Bischoff on January 22, 2015 at 2:10pm — No Comments
On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with…Continue
Added by Brian Cox on January 19, 2015 at 5:30am — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The…Continue
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…Continue
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…Continue
Added by Brian Cox on January 6, 2015 at 5:30am — No Comments
While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift…Continue
Added by Richard Holland on December 29, 2014 at 5:00am — No Comments
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…Continue
Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…Continue
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…Continue
Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments