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All ADM Blog Posts Tagged 'automotive' (1,555)


Influencer
Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay…

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Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments


Influencer
Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers…

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Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments


Influencer
Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments


Influencer
Too Many Hands In The Cookie Jar

Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.

Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…

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Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments


Influencer
Are You Being Responsible?

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

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Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments


Vendor
Video Marketing: Let’s Get Musical!

Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…

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Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments


Influencer
Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…

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Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments


Vendor
Want to Get a Competitive Advantage? Learn How to Fence!

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.

 

So, along came retargeting,…

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Added by Joe Orr on July 18, 2016 at 6:00am — No Comments


Influencer
Does Facebook Actually Give You More Value?

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…

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Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments


Influencer
Pokémon Go as A Traffic Driver to Dealerships

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…

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Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments


Influencer
It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…

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Added by sara callahan on July 13, 2016 at 5:21am — No Comments


Influencer
Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…

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Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments


Vendor
Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments

How J.D. Power III Transformed Auto Industry

J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...

In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…

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Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…

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Added by Chris Miller on July 8, 2016 at 6:37am — No Comments


Influencer
To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments


Influencer
How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the…

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Added by Paul Potratz on July 1, 2016 at 12:00pm — 1 Comment


Influencer
Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very…

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Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments


Influencer
Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments


Media
Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

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