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All ADM Blog Posts Tagged 'automotive' (1,570)


Influencer
Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.



LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…

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Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments


Influencer
3 Birds Marketing Named to Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies for 2nd Year in Row

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000

Chapel Hill, N.C. – August 26, 2016  – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…

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Added by Paul Mirek on August 26, 2016 at 8:05am — No Comments


Influencer
Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.

According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.

DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…

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Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…

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Added by Chris Miller on August 26, 2016 at 5:26am — No Comments


Influencer
Smartphones Are a Game-Changer

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go.  They have the power of Google in their pockets, and they aren’t afraid to use it.  Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…

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Added by Joey Little on August 25, 2016 at 10:07am — No Comments


Influencer
Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

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Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments


Influencer
Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…

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Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments


Influencer
Generations That Are Changing It All: Part II

 

Part II: Generation Z, the Mobile-First Generation

 

In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason.  The fact that they are over 75 million strong in the U.S. alone gives them…

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Added by Joey Little on August 17, 2016 at 8:37am — No Comments

10 Tips for Effective Automotive Digital Marketing

The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns.

With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these…

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Added by Ljuben Georgiev on August 15, 2016 at 4:05pm — No Comments

Auctions and Recalls: Swimming with Sharks

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…

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Added by Chris Miller on August 15, 2016 at 7:27am — No Comments


Influencer
Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize.

These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…

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Added by sara callahan on August 11, 2016 at 9:00am — No Comments


Vendor
Close Encounters of the Third Kind: Millennials

In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…

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Added by Gina Reuscher on August 11, 2016 at 8:06am — No Comments


Influencer
CrossFit for Dealerships: Building a True Team

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.

 

The most obvious friction…

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Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments


Vendor
Why Social Selling Is Not Working For Your Dealership...

With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.

However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...

FACT #1: Publishing content is not going to get people to buy.

Sure you will get likes and comments but that does…

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Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments


Influencer
A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…

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Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments


Influencer
How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.



Price ad extensions are the most useful to every business because it has…

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Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments


Vendor
Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…

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Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments


Influencer
Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay…

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Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments


Influencer
Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers…

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Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments


Influencer
Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments

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