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All ADM Blog Posts Tagged 'automotive' (1,352)

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

How can it be possible that I would leave a job I LOVE after 25 years?

 

The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…

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Added by Joe Orr on August 3, 2015 at 5:00am — 2 Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention…

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Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are…

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Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…

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Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…

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Added by Timmy D. James on July 27, 2015 at 6:14am — No Comments

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…

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Added by Chris Miller on July 24, 2015 at 5:00am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

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Added by David Metter on July 23, 2015 at 6:00am — 4 Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…

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Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

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Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…

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Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments

Recall Fatigue: The Time to Act Is Now

The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…

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Added by Chris Miller on July 10, 2015 at 5:30am — No Comments

Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.

The article explains how Okeke has been willing to do…

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Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments

Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…

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Added by Richard Holland on June 25, 2015 at 6:00am — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

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Added by Mike Gorun on June 24, 2015 at 6:00am — 2 Comments

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…

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Added by Chris Miller on June 19, 2015 at 7:00am — No Comments

The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…

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Added by Richard Holland on June 18, 2015 at 5:00am — No Comments

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […

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Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments

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