Professional Community for Car Dealers, Automotive Marketers and Sales Managers
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my top 10 tips for effective automotive digital marketing:…Continue
Added by Ljuben Georgiev on April 19, 2015 at 9:17pm — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
|by Robert Allen, Social Media Specialist|
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…Continue
Added by CDK Global on April 8, 2015 at 9:00pm — No Comments
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…Continue
Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments
A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them. Keep these 3 concepts in mind when asking for a customer’s phone number.
Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
Happy Friday, Auto Professionals!
As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why…Continue
Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the…Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…Continue
Added by Brian Cox on March 9, 2015 at 5:30am — No Comments
|by Colleen Harris, SEO Specialist|
Yes, we mean this latest change from Google is all goodness for your business listings. Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …Continue
Added by CDK Global on March 3, 2015 at 11:30am — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the top 10, read all…Continue
Added by Lisandra Ramos on March 2, 2015 at 9:23am — No Comments
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…
Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments