Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…Continue
Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…Continue
Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments
Author's Note: "Hello ADM community. Happy to be here. I just signed up last week and can tell I am with my kind. I've enjoyed reading so far. Listed below is my first blog here in the ADM community. Hope you enjoy. Even if you don't, thanks for reading anyway. :)"
Gold is valuable! (“Thanks Jeff for the heads up there…”) Which is precisely why you want to avoid Pyrite.…Continue
In an effort to accomplish aggressive growth targets for the region set in the company's global "Power 88" mid-term business plan, Nissan is in the process of introducing all-new versions of its five top-selling models in 15 months. With…Continue
Added by JB Floyd on August 26, 2013 at 8:00am — No Comments
I wish I had a dollar for every corny fishing analogy used when talking about customers in our business. Ok, so I wouldn’t be rich, but I’d have, like, seven dollars. But who can resist a blog with cute kids in the picture?
I recently took a fantastic striper fishing trip at Lake Texoma with my two boys, Cooper and Carter. I decided to hire a fishing guide for a couple of reasons..one, more fish..two, my A.D.D. kicks in pretty quick when having…Continue
Added by Danny Benites on May 15, 2013 at 2:27pm — No Comments
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
Is The Road to the Sale Obsolete?
YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…Continue
Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments
Added by MacKenzie Garfield on November 10, 2010 at 2:00pm — No Comments
Added by MacKenzie Garfield on October 28, 2010 at 9:00am — No Comments
Added by Jody DeVere on July 29, 2008 at 6:44am — No Comments