Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself…
Added by Amanda Ryan on July 14, 2014 at 4:38pm —
Facebook organic reach is dead…sort of.
There seems to be a lot of talk in the social media marketing world about the death of Facebook organic reach without a better…
Added by Erin Ryan on June 16, 2014 at 7:53am —
There is a lot of pressure on dealerships to get started with social media. Many Internet Managers and employees are left with handling the brand’s social presence on top of their current position, usually forcing social media to be on the back burner. This is a huge mistake.
Some of the employees who are…
Added by Erin Ryan on May 21, 2014 at 12:41pm —
It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It… Continue
Added by Amanda Ryan on April 16, 2014 at 9:11am —
While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.
Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness… Continue
Added by Erin Ryan on April 1, 2014 at 10:00am —
In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
Added by Erin Ryan on March 24, 2014 at 6:28am —
Dealertrack Technologies is pleased to announce the winner of our “Honoring our Heroes” Corvette charity sweepstakes raffle.
Because of the support provided by the entire automotive community, Dealertrack was able to raise over $90,000 for our charity partners. Thank you!
Check out the details at Honoring Our Heroes .
#automarketing #Dealertrack… Continue
Added by Jason Barrie on March 18, 2014 at 5:11am —
Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.
What is Facebook’s Business…
Added by Erin Ryan on March 17, 2014 at 9:54am —
There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance.
If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few days or display an error. This is most likely due to the recent upgrade Facebook has made to its…
Added by Erin Ryan on March 13, 2014 at 4:37am —
There is a massive difference between scheduled vs. automated content that is often overlooked due to both being time savers, but in not knowing the difference, could be hurting your dealership.
Scheduling content allows you to be in control of what content you post to your various… Continue
Added by Amanda Ryan on February 13, 2014 at 11:00am —
The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out:…
Added by Erin Ryan on February 12, 2014 at 5:30am —
As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.
However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.
There have been some issues with the dates… Continue
Added by Erin Ryan on February 6, 2014 at 8:00am —
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this… Continue
Added by Erin Ryan on February 5, 2014 at 12:00pm —
Making your Dealership blog posts informative, creative, and relatable; is a game changer. Get out of the driver seat for a moment and see the world from the backseat, by imagining, as a customer, what you would want to learn more about your vehicle, the brand, or local area and then write it down.
This is much… Continue
Added by Amanda Ryan on February 4, 2014 at 10:00am —
It is important to start-off by saying, managing your Online Reviews is necessary. You have probably heard this statement repeatedly, but it is now time to put it into action for ignoring them, could be costing your dealership.
Your dealership has built an online community through using various… Continue
Added by Amanda Ryan on February 2, 2014 at 9:22am —
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what… Continue
Added by Erin Ryan on January 27, 2014 at 10:00am —
I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing”… Continue
Added by Erin Ryan on January 6, 2014 at 11:52am —
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking… Continue
Added by Erin Ryan on December 6, 2013 at 8:22pm —
This blog post is not about me. Here I am just going to highlight some of the best people I know and respect in this business. This post is about connecting with greats in an amazing industry, via social. Get to know these people now:
Automotive Industry Greats: Get To Know Them
Below is a list of some of the Automotive industry’s best and brightest. Whether you are looking for a great marketer, sales professional or a mentor and leader this post has them.… Continue
Added by Micah Birkholz-1:16Digital Media on November 2, 2013 at 9:30am —
U.S. sales pace projected to top 15.5M in August
The annualized U.S. sales rate for August is tracking above 15.5 million units, fueled by strong replacement demand, cheap and available credit, and a calendar quirk, forecasters say.
Three of four major… Continue
Added by JB Floyd on August 28, 2013 at 11:34am —