Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?
I know what you’re thinking. This is…Continue
Added by David Metter on October 31, 2017 at 11:30am — No Comments
Added by David Metter on October 19, 2017 at 1:30pm — No Comments
AutoHook has announced they have completed the integration process with the industry’s top leading website providers.
Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…Continue
Added by David Metter on August 25, 2017 at 10:30am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However,…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now What?
I know you’re probably all tired of hearing the term “big data.” You…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments