Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects…Continue
Added by Joey Little on August 26, 2016 at 8:41am — No Comments
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…Continue
Added by Joey Little on August 25, 2016 at 10:07am — No Comments
Added by Joey Little on August 23, 2016 at 9:30am — No Comments
If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to…Continue
Added by Joey Little on August 19, 2016 at 9:06am — No Comments
Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason. The fact that they are over 75 million strong in the U.S. alone gives them…Continue
Added by Joey Little on August 17, 2016 at 8:37am — No Comments
This Week in Social Media
News for the Week of August 15
Added by Joey Little on August 16, 2016 at 10:20am — No Comments
Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside. Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching processes. …Continue
Added by Joey Little on August 15, 2016 at 1:26pm — No Comments
Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it. According to Optimizely, 66% of companies say they’re putting more pressure on measuring return on investment…Continue
Added by Joey Little on August 12, 2016 at 9:06am — No Comments
Part I: The Millennial Mindset
Every generation does things differently. From shopping to careers to family life, younger generations are forging their own paths and writing their own rules. For dealerships, this means taking a closer look at what’s fueling their buying behavior and learning how to forge strong relationships that bridge…Continue
Added by Joey Little on August 11, 2016 at 10:07am — No Comments
This Week in Social Media
News for the Week of August 8
Twitter #Rio2016 Emojis Are Here
Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis. Check them out and keep your consumers…Continue
Added by Joey Little on August 9, 2016 at 8:00am — No Comments
IRVINE, Calif.—December 01, 2015—AutoAlert, the automotive industry's leading data mining and trade-cycle management platform, today announced that it has completed the acquisition of MotoFuze LLC, the automotive industry’s first Customer Experience Management (CEM) platform. MotoFuze will be transitioned to a fully integrated product of AutoAlert. MotoFuze CEO Mike Dullea and Co-founder Tom Walls have been appointed as AutoAlert’s Chief Sales and Marketing Officer and Chief…Continue
Added by Tony Rhoades on December 1, 2015 at 11:39am — No Comments
The National Automobile Dealers Association recently forecast 2016 U.S. auto sales at 17.7 million units.
Clearly, car sales remain vigorous!
Yet, margin is being sucked out of every transaction by price transparency, federal regulations, and too many old-school ways of doing business.
In response, pessimists’ cry:
Added by Tony Rhoades on December 1, 2015 at 6:30am — No Comments
Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff.Continue
Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments
If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips.
It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…Continue
Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments
How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best?
Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …Continue
Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments
If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers.Continue
Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments
Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization.
Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve.
What advertising or marketing…Continue
According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.”
You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…Continue
Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments
Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales. Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.
I’ve been there. I’ve lived that, and after all these years I still breathe car sales.
Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…Continue
Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments
In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the…Continue
Added by Jeff Cotton on January 8, 2014 at 11:22am — No Comments