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All ADM Blog Posts Tagged 'autoalert' (30)


Influencer
64% of Sales Professionals Close Deals With Social Media

 

 

Social media marketing is growing every day as a result of increasing consumer activity across social platforms.  Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects…

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Added by Joey Little on August 26, 2016 at 8:41am — No Comments


Influencer
Smartphones Are a Game-Changer

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go.  They have the power of Google in their pockets, and they aren’t afraid to use it.  Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…

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Added by Joey Little on August 25, 2016 at 10:07am — No Comments


Influencer
Promoted Video Pins, New Look for Facebook Pages, & More!

This Week in Social Media -  News for the Week of August 22…

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Added by Joey Little on August 23, 2016 at 9:30am — No Comments


Influencer
65% of Top Brands on Facebook Post 5X Per Week or More

 

If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to…

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Added by Joey Little on August 19, 2016 at 9:06am — No Comments


Influencer
Generations That Are Changing It All: Part II

 

Part II: Generation Z, the Mobile-First Generation

 

In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason.  The fact that they are over 75 million strong in the U.S. alone gives them…

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Added by Joey Little on August 17, 2016 at 8:37am — No Comments


Influencer
TWISM: Google Duo Is Here, Updates from Facebook, & More!

This Week in Social Media

 

News for the Week of August 15

 …

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Added by Joey Little on August 16, 2016 at 10:20am — No Comments


Influencer
Change for Dealerships Is a Must

Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside.  Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching processes. …

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Added by Joey Little on August 15, 2016 at 1:26pm — No Comments


Influencer
66% of Companies Want More Social Media ROI Measurement

Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.  According to Optimizely, 66% of companies say they’re putting more pressure on measuring return on investment…

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Added by Joey Little on August 12, 2016 at 9:06am — No Comments


Influencer
Generations That Are Changing It All

Part I: The Millennial Mindset

 

Every generation does things differently. From shopping to careers to family life, younger generations are forging their own paths and writing their own rules.  For dealerships, this means taking a closer look at what’s fueling their buying behavior and learning how to forge strong relationships that bridge…

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Added by Joey Little on August 11, 2016 at 10:07am — No Comments


Influencer
Twitter Rio Emojis, Instagram Stories, and Snapchat Geostickers

This Week in Social Media

News for the Week of August 8

 

Twitter #Rio2016 Emojis Are Here

Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis.  Check them out and keep your consumers…

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Added by Joey Little on August 9, 2016 at 8:00am — No Comments


Vendor
AutoAlert Acquires Customer Experience Software Leader MotoFuze

IRVINE, Calif.—December 01, 2015—AutoAlert, the automotive industry's leading data mining and trade-cycle management platform, today announced that it has completed the acquisition of MotoFuze LLC, the automotive industry’s first Customer Experience Management (CEM) platform. MotoFuze will be transitioned to a fully integrated product of AutoAlert.  MotoFuze CEO Mike Dullea and Co-founder Tom Walls have been appointed as AutoAlert’s Chief Sales and Marketing Officer and Chief…

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Added by Tony Rhoades on December 1, 2015 at 11:39am — No Comments


Vendor
Margin Compression is for Losers

The National Automobile Dealers Association recently forecast 2016 U.S. auto sales at 17.7 million units. 

Clearly, car sales remain vigorous! 

Yet, margin is being sucked out of every transaction by price transparency, federal regulations, and too many old-school ways of doing business. 

In response, pessimists’ cry:

 

  • “You can’t make money in new car sales anymore.”
  • “Regulators have handcuffed profitability.”
  • “It costs too much to…
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Added by Tony Rhoades on December 1, 2015 at 6:30am — No Comments


Influencer
Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought…

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Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments


Influencer
Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…

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Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments


Influencer
An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …

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Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments


Influencer
Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. 

According to U.S. Census data compiled by…

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Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments


Influencer
Make a Direct Impact with Direct Mail

Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization. 

Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve. 

What advertising or marketing…

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Added by Jeff Cotton on May 20, 2014 at 8:23am — 1 Comment


Influencer
Create Your Own Buy Cycle

According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.” 

You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…

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Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments


Influencer
How to Hit the Hot 40

Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales.  Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.

I’ve been there. I’ve lived that, and after all these years I still breathe car sales.

Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…

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Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments


Influencer
Big News in New Orleans

In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the…

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Added by Jeff Cotton on January 8, 2014 at 11:22am — No Comments

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