Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 4:22pm — No Comments
The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.…
Added by John Sternal on May 15, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 11:02am — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 6:14am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
It has been a busy week, but not overly active in the number of necessary adjustments. At 1450 vehicles adjusted per day throughout the last week, this is the smallest number since back at the end of August. As a comparison, the number of changes this past week is almost 640 per day less than the average daily change of 2090 per day for the entire month of October 2012.
With the smaller number of changes, how is the value change level reacting as compared to last week and even…
Added by John Sternal on October 14, 2013 at 2:00pm — No Comments
Used vehicles model years 2007-2011 overall depreciated -1.4% in July, slightly more than the -1.3% pace in June and -1.0% level in May. Domestic cars depreciated -1.5%; import cars were -1.4%; domestic trucks were -1.4%; and import trucks were -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly.
Added by John Sternal on August 14, 2013 at 3:00pm — No Comments
Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.
Backed by a Fortune-500 company, ForeverCar.com was developed by a…Continue
Added by John Sternal on July 24, 2013 at 2:08pm — No Comments
A new survey from national car lease marketplace Swapalease.com reveals new insight into the difference in how men and women view a car lease. Swapalease.com, the nation’s largest car lease marketplace, conducted an online poll of 700 drivers during May. While the results show women have been reluctant to lease in the past, that trend may change in the coming years.
According to the results, 42.2% of women said they had never leased a car,…Continue
Added by John Sternal on July 23, 2013 at 2:41pm — No Comments
Edmunds.com issued a report showing that current lease penetration (25%) is on pace to eclipse last year’s totals (22%). Swapalease.com also conducted a car shopping survey that recently asked drivers across the nation if they plan to lease their next vehicle. Roughly 66% of the 700 nationwide respondents said they’re “extremely likely” or “likely” to lease their next vehicle. Interestingly enough, of those who participated in the survey, 60.7% are not leasing their current…Continue
Added by John Sternal on July 17, 2013 at 1:48pm — No Comments
Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.
Pickups Remain Strong
Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during…
Added by John Sternal on July 16, 2013 at 5:00pm — No Comments
National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into the halfway mark of 2013. According to data from Swapalease.com, the year-to-date credit approvals rate recorded at the end of June was 73.9%, down just slightly from 75.3% approvals in May.
Swapalease.com considers a healthy rate when credit approvals reach 70% of all applications. Credit is extremely important in car leasing, and…Continue
Added by John Sternal on July 10, 2013 at 2:01pm — No Comments
We hope you had a fantastic holiday and are ready for a full week of auction activity, wholesale transactions and retail sales. From the joys of celebrating America’s birthday, please take a moment to remember the hero firefighters in Arizona and their families.
Overall Used Car Market
It was a short week within the market but there is still plenty happening that may have an impact on your business. The auctions that…
Added by John Sternal on July 9, 2013 at 6:43am — No Comments
Here is the latest used car market report from Black Book, with the results of the market from the more conventional lanes. When looking at the overall change, both cars and trucks have larger average segment declines for the week. The cars declined only slightly more at -$37 this past week compared to the -$33 the previous week. Some of the individual segments with the largest declining amounts two weeks ago were some of the smaller declining levels this past week. One of the more often…Continue
Added by John Sternal on June 19, 2013 at 12:05pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs. It has been a busy week for the Black Book Editorial team as a couple of us had the opportunity to get behind the wheel of several new models, gathering insight that will assist us in both the new vehicle residual projections and eventually the valuations as used…
Added by John Sternal on June 11, 2013 at 2:25pm — No Comments
Lease prices for vehicles on the road showed a mixed bag in May according to listings recorded by national car leasing marketplace, Swapalease.com. Yesterday’s Experian Automotive Finance Report shows leasing at 27.5% and at the highest level since 2006. What are people currently paying on their…Continue
Added by John Sternal on June 5, 2013 at 2:19pm — No Comments
The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…Continue
Added by John Sternal on May 23, 2013 at 8:12am — No Comments
Here is the latest used car market report from Black Book. Each week as we look at the most recent overall market changes, we are trying to identify any movements or consistencies in the market that will support the dealers, lenders and remarketers in their next steps in business. Is there a segment showing strength or weakness or a changing trend? This…
Added by John Sternal on May 21, 2013 at 12:46pm — No Comments
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…
Added by John Sternal on December 13, 2012 at 7:04am — No Comments