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In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear
In fact, consumers have become so annoyed with…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue