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Steve White's Blog Posts Tagged 'auto' (2)

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments

Dear Paid Search, the Party is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

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Added by Steve White on April 7, 2017 at 6:30am — 3 Comments

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