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Paul Potratz's Blog Posts Tagged 'auto' (30)

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…

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Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments

How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…

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Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…

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Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments

Paul Potratz: Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business.…

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Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…

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Added by Paul Potratz on May 13, 2016 at 11:56am — 1 Comment

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything?

Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…

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Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments

Can Facebook Instant Articles help your business?





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…

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Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank…

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Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…

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Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments

Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…

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Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments

Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue

Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…

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Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

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