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Mike Gorun's Blog Posts Tagged 'auto' (4)

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

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Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments

Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…

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Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road…

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Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

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Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

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