Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive – should embrace. The main point he makes is that…Continue
Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road…Continue
Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue