ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?
What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…Continue
Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments
A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.
Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…Continue
Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments
It has been a busy week, but not overly active in the number of necessary adjustments. At 1450 vehicles adjusted per day throughout the last week, this is the smallest number since back at the end of August. As a comparison, the number of changes this past week is almost 640 per day less than the average daily change of 2090 per day for the entire month of October 2012.
With the smaller number of changes, how is the value change level reacting as compared to last week and even…
Added by John Sternal on October 14, 2013 at 2:00pm — No Comments
Just like the old adage, “volume is vanity, gross is sanity,” your website…Continue
Digital Signage is a very complex industry with hundreds of moving parts. From Servers to Software to Monitors to the never ending world of technology, Digital Signage is not a simple business. And either is the auto industry.
The most common question a new inquiry asks is -- "What makes your system different?" In a word -- EVERYTHING.
The best way to look at what the Digital Dealership System system offers, is to look at the general image of digital…Continue
Added by Todd Katcher on October 11, 2013 at 6:30am — No Comments
It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself.
In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time. Will you pick them -- or will they fall under another dealer’s tree?
I want them to fall under…Continue
Added by Jeff Cotton on October 10, 2013 at 8:56am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, offers insight into which car and truck lease segments are in demand based on year-over-year changes in inventory listings. Vehicles in the Green/Hybrid segment led all categories in September, rising 66.7% from year-ago levels.
Swapalease.com is an online marketplace that allows drivers to list their vehicle leases for the purpose of finding another individual to take…
Added by Carroll Nguyen on October 9, 2013 at 2:06pm — No Comments
The data and reports gathered by Black Book this past week pointed out some interesting actions and reactions. One can’t look at the market as a whole and paint the picture of movement with one broad stroke and say it is up or it is down or that it is steady. There were changes within pockets, various segments, or even whether it was significant change within the low end of the quality spectrum or even reacting the same way on the late…Continue
Added by Carroll Nguyen on October 7, 2013 at 2:00pm — No Comments
There is no question that there is a hint of fall weather in the air when I stepped out each morning this past week. At my house even a few leaves are scattered around the yard. As the old saying goes, when the leaves fall, prices will also fall. Notice I said a “few leaves”. This means it is still a relatively solid market. Most of the comments included within the Black Book survey personnel reports from the past week indicated an overall softness with a few describing the market as…Continue
Added by Carroll Nguyen on October 3, 2013 at 11:36am — No Comments
Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…Continue
Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments
I’ve started a marketing company for auto sales people, and I already know it will fail. Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?
Added by Robert Camp on September 20, 2013 at 9:30am — No Comments
New TV shows, colder weather, and...INCREASED AUTO SALES?! The fall season is bringing high expectations, and we’re all wondering how long it is going to last. The record of 1.5 million new…Continue
Added by Rebecca Kon on September 19, 2013 at 11:40am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports a slight drop off in year-to-date credit approval trends for August compared with July. The average customer credit approval rate at the end of August was 74.5%, down slightly from 75.6% at the end of July. Approximately three quarters of all people looking to take over someone’s lease are now being approved by the leasing company.
With the exception of August data, customer credit approvals have continually…
Added by Carroll Nguyen on September 17, 2013 at 3:00pm — No Comments
ForeverCar.com, the first fully transparent extended warranty for vehicles, announces it has made it even easier for drivers to sign up for vehicle protection by discontinuing down payment requirements. The company offers the only bumper-to-bumper equivalent vehicle protection plan without added dealership price markups.
Down payments can often be an added financial stress…
Added by Carroll Nguyen on September 16, 2013 at 1:15pm — No Comments
Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments
wapalease.com, the nation’s largest car lease marketplace, reports average car lease prices increased 2.1% year-over-year based on listings entering the market during August. Prices on leases averaged $590.38, up from $578.06 at the end of August 2012.
The Swapalease.com marketplace records actual monthly payments based on contracts from lessees who’ve listed their vehicles for transfer each month. The least expensive lease listed during August was a 2012 Smart Fortwo at $130.00…
Added by Carroll Nguyen on September 12, 2013 at 3:00pm — No Comments
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…Continue
Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments
Previously I discussed the various ways to recognize if your brand is involved in cross-marketing. From the same vein, your dealership also has some…Continue
Added by Rebecca Kon on September 10, 2013 at 8:10am — No Comments