ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
ForeverCar.com, the first fully transparent extended warranty for vehicles, announces it has made it even easier for drivers to sign up for vehicle protection by discontinuing down payment requirements. The company offers the only bumper-to-bumper equivalent vehicle protection plan without added dealership price markups.
Down payments can often be an added financial stress…
Added by Carroll Nguyen on September 16, 2013 at 1:15pm — No Comments
Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments
wapalease.com, the nation’s largest car lease marketplace, reports average car lease prices increased 2.1% year-over-year based on listings entering the market during August. Prices on leases averaged $590.38, up from $578.06 at the end of August 2012.
The Swapalease.com marketplace records actual monthly payments based on contracts from lessees who’ve listed their vehicles for transfer each month. The least expensive lease listed during August was a 2012 Smart Fortwo at $130.00…
Added by Carroll Nguyen on September 12, 2013 at 3:00pm — No Comments
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…Continue
Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments
Previously I discussed the various ways to recognize if your brand is involved in cross-marketing. From the same vein, your dealership also has some…Continue
Added by Rebecca Kon on September 10, 2013 at 8:10am — No Comments
Do you hustle? I mean really hustle. As a kid growing up I was a huge fan of the Big Red Machine, the Cincinnati Reds baseball team. Pete Rose became my favorite athlete. Forget about Pete Rose as a man and all his personal shortcomings, Pete Rose gave it his all…Continue
Here is the latest Used Car Market report from Black Book. The analyzed and adjusted used vehicle data published by Black Book is all based on the activity and market established by the member auctions of the NAAA. Black Book is fortunate to be a longtime supporter of the National Auto Auction Association, while also understanding the services they provide to the franchised and independent dealers as well as the commercial and financial…Continue
Added by Carroll Nguyen on September 9, 2013 at 2:30pm — No Comments
Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science. Knowing the science part makes the art much easier. Many dealers are still operating under an outdated business model that can no longer be supported in any economy, especially the current economic conditions. The only way to change the outdated model is to ask more questions, better questions, measure everything…Continue
Added by Mark Tewart on September 6, 2013 at 10:54am — No Comments
Car buyers are spending more time online shopping for a car than ever before! According to a
Added by Ketty Colom on September 5, 2013 at 9:55am — No Comments
Extended warranty provider ForeverCar.com analyzed 1,500 comments on Twitter and Facebook during the last three months to better understand driver priorities when it comes to vehicle repairs. The results were eye-opening as it shows there is a distinct difference in the priority people give to the type of car repair needed on their vehicle.
Added by Carroll Nguyen on September 4, 2013 at 2:21pm — No Comments
Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.
Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…Continue
Added by Mark Tewart on September 4, 2013 at 10:25am — No Comments
September 4-6, 2013
Aria Resort & Casino
Welcome to AutoCon2013! For those of you who have joined us in Vegas for the conference, we're excited to have you here. We have an educational three…Continue
Added by Auto Digital Marketing on September 4, 2013 at 6:30am — No Comments
Car leasing has heated back up to pre-recession levels, but how much more growth can the industry expect for leasing? Swapalease.com, the nation’s largest car lease marketplace, has insight into this trend based on results of a recent survey that included leasing as a consideration of future vehicle shopping.
Brands such as Toyota and GM have been in the news lately discussing their plans for more lease growth. While these and other automakers have realized the industry’s return…
Added by Carroll Nguyen on September 3, 2013 at 11:39am — No Comments
Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.
A salesperson must create a buying environment and experience that transcends…Continue
Added by Mark Tewart on August 30, 2013 at 9:00am — No Comments
There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.
Step 1: Change the Environment
The military uses boot camp. Baseball has spring training. Football has training camp. The easiest way to bring about rapid change is to change environment. When you change environment, you change behavior. People tend to hold onto limiting beliefs and behaviors as long as they stay…Continue
Added by Mark Tewart on August 29, 2013 at 9:30am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
1. Manage things and lead people.
Processes should be defined and managed daily. People should be lead by example daily. Management by strict control inhibits star performers and eliminates creativity of intelligent people. Feelings of manipulation are caused by strict control. Control, manipulation, and disrespect keep many dealerships from moving to another level of performance.
2. Speed of the boss = speed of the team.
If the boss has a…Continue
Added by Mark Tewart on August 28, 2013 at 9:30am — No Comments
2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.
In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…Continue
Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments
Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people
Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.
Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…Continue
Added by Mark Tewart on August 27, 2013 at 6:57am — No Comments