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All ADM Blog Posts Tagged 'auto' (558)

It's All in the Stories

Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?

 

What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…

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Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments

Rewrite Your Story

A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.

 

Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…

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Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments

Segments Trending Better Than Overall Change

It has been a busy week, but not overly active in the number of necessary adjustments. At 1450 vehicles adjusted per day throughout the last week, this is the smallest number since back at the end of August. As a comparison, the number of changes this past week is almost 640 per day less than the average daily change of 2090 per day for the entire month of October 2012.



With the smaller number of changes, how is the value change level reacting as compared to last week and even…

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Added by John Sternal on October 14, 2013 at 2:00pm — No Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 7 Comments

A Model T with Pink Fuzzy Dice

Digital Signage is a very complex industry with hundreds of moving parts. From Servers to Software to Monitors to the never ending world of technology, Digital Signage is not a simple business. And either is the auto industry.

The most common question a new inquiry asks is -- "What makes your system different?" In a word -- EVERYTHING.

The best way to look at what the Digital Dealership System system offers, is to look at the general image of digital…

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Added by Todd Katcher on October 11, 2013 at 6:30am — No Comments

Sales Drop on Newton’s Head

It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself. 

In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time.  Will you pick them -- or will they fall under another dealer’s tree? 

I want them to fall under…

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Added by Jeff Cotton on October 10, 2013 at 8:56am — No Comments

HYBRID CAR LEASES SHOW MOST YEAR-OVER-YEAR INCREASE

Swapalease.com, the nation’s largest car lease marketplace, offers insight into which car and truck lease segments are in demand based on year-over-year changes in inventory listings. Vehicles in the Green/Hybrid segment led all categories in September, rising 66.7% from year-ago levels.



Swapalease.com is an online marketplace that allows drivers to list their vehicle leases for the purpose of finding another individual to take…

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Added by Carroll Nguyen on October 9, 2013 at 2:06pm — No Comments

Cars Show Smallest Decline in Recent Weeks

The data and reports gathered by Black Book this past week pointed out some interesting actions and reactions. One can’t look at the market as a whole and paint the picture of movement with one broad stroke and say it is up or it is down or that it is steady. There were changes within pockets, various segments, or even whether it was significant change within the low end of the quality spectrum or even reacting the same way on the late…

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Added by Carroll Nguyen on October 7, 2013 at 2:00pm — No Comments

Car And Trucks See Improvements with Gas Prices Declining

There is no question that there is a hint of fall weather in the air when I stepped out each morning this past week. At my house even a few leaves are scattered around the yard. As the old saying goes, when the leaves fall, prices will also fall. Notice I said a “few leaves”. This means it is still a relatively solid market. Most of the comments included within the Black Book survey personnel reports from the past week indicated an overall softness with a few describing the market as…

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Added by Carroll Nguyen on October 3, 2013 at 11:36am — No Comments

Survey Still Open! Don't Miss Your Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey.

Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…

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Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments

Top Ten Blogs and Auto Industry News: 9/23-9/27

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments

My Marketing Company will Fail

I’ve started a marketing company for auto sales people, and I already know it will fail.  Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?

  1.  Auto sales people don’t stay put, they believe they sell a product and are willing to move to sell the “hot” product instead of recognizing the value lies in the salesperson, not the product. 
  2. Auto sales people keep lousy records. They rely on the dealer’s systems and processes…
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Added by Robert Camp on September 20, 2013 at 9:30am — No Comments

As Fall Auto Sales Increase, Dealerships Need to Be Ready

New TV shows, colder weather, and...INCREASED AUTO SALES?! The fall season is bringing high expectations, and we’re all wondering how long it is going to last. The record of 1.5 million new…

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Added by Rebecca Kon on September 19, 2013 at 11:40am — No Comments

Car Lease Credit Approval Rates Show Slight Decrease For August

Swapalease.com, the nation’s largest car lease marketplace, reports a slight drop off in year-to-date credit approval trends for August compared with July. The average customer credit approval rate at the end of August was 74.5%, down slightly from 75.6% at the end of July. Approximately three quarters of all people looking to take over someone’s lease are now being approved by the leasing company.



With the exception of August data, customer credit approvals have continually…

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Added by Carroll Nguyen on September 17, 2013 at 3:00pm — No Comments

ForeverCar.com Takes Away Down Payments For Extended Warranties

ForeverCar.com, the first fully transparent extended warranty for vehicles, announces it has made it even easier for drivers to sign up for vehicle protection by discontinuing down payment requirements. The company offers the only bumper-to-bumper equivalent vehicle protection plan without added dealership price markups.

 

Down payments can often be an added financial stress…

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Added by Carroll Nguyen on September 16, 2013 at 1:15pm — No Comments

Skylink vs LoJack

http://www.inilex.com/Corporate/Products/SkyLink

SkyLINK: The Next Generation in Theft Recovery

See the Video SkyLINK can help law enforcement locate a SkyLINK-equipped stolen vehicle with pinpoint accuracy and recover it swiftly. A tracking device like SkyLINK makes a stolen vehicle a…

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Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments

Car Leases Show Steady Increase From Last Year at 2.1%

wapalease.com, the nation’s largest car lease marketplace, reports average car lease prices increased 2.1% year-over-year based on listings entering the market during August. Prices on leases averaged $590.38, up from $578.06 at the end of August 2012.



The Swapalease.com marketplace records actual monthly payments based on contracts from lessees who’ve listed their vehicles for transfer each month. The least expensive lease listed during August was a 2012 Smart Fortwo at $130.00…

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Added by Carroll Nguyen on September 12, 2013 at 3:00pm — No Comments

Take Our Survey for a Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.

 

The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…

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Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments

Dealerships: It's Time to Go Mobile!

Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…

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Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments

2 Ways to Enhance Your Automotive Social Media Strategy

Previously I discussed the various ways to recognize if your brand is involved in cross-marketing. From the same vein, your dealership also has some…

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Added by Rebecca Kon on September 10, 2013 at 8:10am — No Comments

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