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All ADM Blog Posts Tagged 'auto' (588)

You Get What You Pay For: A Customer’s Service Nightmare

There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops.

I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in…

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Added by Richard Holland on February 6, 2014 at 7:00am — 1 Comment

"This is a Dictatorship, not a Democracy".. Ugh!

"A Dictatorship.  That's How the Business Works!"…

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Added by Tom Vann on January 29, 2014 at 7:30am — 24 Comments

Is Training Truly a Priority At Your Dealership?

 

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…

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Added by J.R. Batchelor on January 22, 2014 at 6:32pm — No Comments

Pay to Play: Keeping Your Dealership Ahead of the Social Media Curve

If you are like me you spend a sizable portion of your day starring at analytics data. Admit it, you do. You want to know where you are effective. I can’t blame you. Recently I noticed a trend where the reach on my…

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Added by Brian Riesbeck on January 16, 2014 at 12:15pm — 3 Comments

Is Your E-Commerce Dept. Truly Making Enough Phone Calls

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the…

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Added by J.R. Batchelor on December 7, 2013 at 4:17pm — No Comments

Top Ten Blogs and Auto Industry News: 11/18-11/22

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments

Using Contests and Games in Your Marketing

Using Contests and Games in Your Marketing

 

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and…

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Added by Larry Craig on November 22, 2013 at 8:00am — No Comments

About NJSEOs

NJSEOs is a Professional Website Design & Internet Marketing Company based out of New Jersey with clients throughout the East Coast. All of our clients' websites are built to their liking with approved design samples, engineered to understand Google's algorithm changes regarding SEO and optimized on a monthly basis to increase their overall rankings and drive new traffic. 

We have worked with many small automotive businesses…

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Added by Jonathan Morales on November 18, 2013 at 8:50am — No Comments

Lessons We Can Learn From the Failure of Blockbuster

As I’m sure you’ve heard, Blockbuster Video has gone out of business.

DISH Network, which owns Blockbuster, officially announced last week that they would be closing all 300 U.S. Stores. There was a time when local video stores were the dominant retail outlets to rent movies from. Then along came the mega-video stores…

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Added by Richard Holland on November 15, 2013 at 7:30am — 6 Comments

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a message,” (www.socialcaffeine.com). Hashtags have even been adopted by Facebook, Pinterest, Tumblr, and Instagram.

So should you be using them? The answer is yes, definitely…

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Added by Rebecca Ward on November 13, 2013 at 7:30am — No Comments

The Difference Maker - The Trade-In

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.

 

I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…

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Added by Mark Tewart on November 12, 2013 at 9:00am — No Comments

Don't Drink the Water

Traffic is better, sales are up, profits are high, dealers are buying at NADA and the whole world is rosy. Don’t drink the water. I am not saying you should not be optimistic, and I am certainly not an economic forecaster coming with claims of doom and gloom. However, I am saying that your fortunes in the future will have a whole lot less to do with the economy than what business practices you put into place.

 

There is an over exuberance in dealer-land right now,…

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Added by Mark Tewart on November 11, 2013 at 9:00am — No Comments

The Road to a Sale is Broken - Revisited

Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.

 

Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…

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Added by Mark Tewart on November 8, 2013 at 9:00am — No Comments

Top Ten Blogs and Auto Industry News: 11/4-11/8

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Durango sales skyrocket, FB…

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Added by Ketty Colom on November 8, 2013 at 8:50am — No Comments

From No to Yes

Don’t you hate to hear your customer say “no”? You spend a lot of time and energy with a customer and when you get to the final stage of the sales process, the customer says the dreaded “no” word. You were all excited and hoping for a sale and then poof, the air goes out of your sails. The good news is that you can change from getting “no” answers to “yes” answers.

 

First, you must recognize that getting a “no” answer isn’t accidental or bad luck. When a customer gives you a…

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Added by Mark Tewart on November 7, 2013 at 9:00am — No Comments

The Death of the Traditional Dealership: Part 7

 “The more things change, the more things stay the same.” This quote can be an accurate reflection of most industries. With all the massive changes underway in the automotive industry, the majority of the industry operates in much the same way as it did 50 years ago.

 

One small part of an industry begins to change and reaches what Malcolm Gladwell termed in his book the “tipping point.” That tipping point allows the change to gain momentum and become norm for an industry. This…

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Added by Mark Tewart on November 6, 2013 at 9:00am — No Comments

The Death of the Traditional Dealership: Part 6

Everyday managers walk into their dealerships in the morning and start their day with tasks or TO-Do list items. Unfortunately, those items rarely involve direct interaction with their sales team. The ultimate place for managers to be is in front of customers and salespeople.

 

Salespeople need interaction and input. If a manager allows a salesperson to direct their own day by their own design without input and coaching, the results will often be lackluster and will lead to…

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Added by Mark Tewart on November 5, 2013 at 9:00am — No Comments

The Death of the Traditional Dealership: Part 5

The average dealership hires a salesperson and, after a brief introduction of paperwork, allows the salesperson to begin talking to and selling to their customers. Some dealerships may send the salesperson to a meeting room to watch a series of perfunctory training videos and then cut them loose on the showroom floor to sell. Either way, the day of unleashing an untrained salesperson on a well-trained customer is dead.

 

The days of counting on a steady stream of traffic and…

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Added by Mark Tewart on November 4, 2013 at 9:00am — No Comments

The Death of the Traditional Dealership: Part 3

Every year at the NADA Convention, the exhibit hall is full of CRM and BDC companies displaying their wares. Dealers spend massive amounts of money in a frenzy to buy the “magic button” CRM or BDC solution for many reasons. Unfortunately most of those reasons aren’t valid. Putting great tools in the hands of below-average people with below-average processes and little-to-no accountability equals a waste of money.

 

Let’s look at some of the underlying reasons why dealers buy…

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Added by Mark Tewart on October 31, 2013 at 10:00am — No Comments

The Death of the Traditional Dealership: Part 1

The traditional dealership is dead, but some have not had their funeral yet. It seems as though as much as some things change in the

auto industry, as many things stay the same. Every week our trainers observe things in dealerships that look and feel like holdovers from the 1960s.

 

Let’s take a look at some things still commonly observed in dealerships that are outdated and should be changed.

1. Manager Towers

High towers built for managers where…

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Added by Mark Tewart on October 29, 2013 at 10:00am — No Comments

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