Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your tires are said to be the most important safety feature on your car. They are, after all, the only part of your car that actually touches the road. Because they are so important when it comes to being safe when driving, they should be maintained and properly taken care of at all times. Getting a flat tire in the middle of nowhere or having a blowout while driving at a high speed can be catastrophic for both you and your vehicle. The National Highway Travel Safety Association actually…Continue
Added by Lizzie Weakley on March 5, 2016 at 10:30am — No Comments
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor
Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet…
Added by J.R. Batchelor on February 24, 2016 at 9:58am — No Comments
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…Continue
Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things…Continue
Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
Hey Everyone, Happy New Year!
Just Bolt-Ons - Just letting you know about a new Performance Auto Parts business catered to working with both consumers and auto dealers to provide them all the performance parts that they may want. Whether it's as simple as an exhaust setup, cold air intake, or a supercharger/turbo upgrade.
Added by Jonathan Morales on January 4, 2016 at 9:58am — No Comments
When your teenager gets behind the wheel for the very first time, parents may feel like having a mini-heart attack. You aren't alone. Most worry about their teens in many different situations, not just behind the wheel, so this added risk can make you crazy. These new drivers aren't as experienced as adults, and may be more prone to take unnecessary risks as they learn. To help ensure your teen's safety, choosing the right first car will be important. Here are five of the best cars you could…Continue
Added by Brooke Chaplan on January 2, 2016 at 7:00am — No Comments
Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive…
Added by Larisa Bedgood on December 10, 2015 at 8:30am — No Comments
Canada is a major some portion of Northern America. It is one of the more prominent nations of the world and it is the best destination amid the winter months. On the off chance that you cherish the snow and the exercises connected with it, Canada just is the spot to be.
Numerous explorers to Canada go here for business or joy or both. On the off chance that you plan to stay here for some time, it is unequivocally recommended that you get an auto to use as your own particular…Continue
Added by Allan Lloyd on December 3, 2015 at 9:00am — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…Continue
Added by David Metter on November 27, 2015 at 4:30am — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments
Urbandale, IA--July 27th, 2015--Flick Fusion (www.flickfusion.com) announced today that Premier Solutionz, a leading provider of lot service and inventory management services to auto dealerships in Colorado, is using its Live Video Walk Arounds to help auto dealers increase website visitors, leads and sales.
One of Premier Solutionz' clients is Tynan's Nissan and Tynan's…Continue
Added by Brian Cox on July 27, 2015 at 6:56am — No Comments
Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of…Continue
Added by Brian Cox on June 29, 2015 at 7:07am — No Comments
In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…Continue
Added by Brian Cox on June 16, 2015 at 4:00am — No Comments
Should the auto industry be paying closer attention to SubPrime Leasing? Recent comments from KBB and Autotrader analysts said competition might be encouraging lenders to explore this profile further. Butbelieves this is a segment that not only offers lower-than-expected risk, but one that could benefit from more leasing options.
Added by John Sternal on June 10, 2015 at 1:59pm — No Comments
Urbandale, IA--June 1st, 2015--Flick Fusion (www.flickfusion.com) announced today it has been selected as the preferred video marketing provider for DealerPeak's full system CRM, website and desking solutions. Auto dealerships that use DealerPeak solutions will have the option to access the entire FlickFusion video marketing platform, providing them with a fully integrated solution for all their…Continue
Added by Brian Cox on June 1, 2015 at 7:00am — No Comments
All Car Segments Declined While Full-Size Vans Increased
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…Continue
Added by Black Book on May 27, 2015 at 7:41am — No Comments
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com).
1. Be Referable
“Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio,…Continue
Added by Wendy Kenney on May 21, 2015 at 8:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.
Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…
Added by John Sternal on May 20, 2015 at 1:54pm — No Comments