Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com).
1. Be Referable
“Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio,…Continue
Added by Wendy Kenney on May 21, 2015 at 8:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.
Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…
Added by John Sternal on May 20, 2015 at 1:54pm — No Comments
Car Values Continue the Slide Down While Pickups Remain Strong
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week, the Black Book editors received feedback from the lanes with comments such as: “Dealers feel that the…Continue
Added by Black Book on May 19, 2015 at 11:31am — No Comments
Black Book Lender Solutions announces it has released its latest white paper, “Collateral Insight Is Critical To 84-Month Auto Loans”, where Black Book takes a look at how collateral data impacts the decision to expand a portfolio with longer-term loans.
Several factors are driving longer-term auto loans today: The desire to expand lender portfolios; rising vehicle transaction prices; and…
Added by Black Book on May 18, 2015 at 12:11pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…Continue
Added by Brian Cox on May 18, 2015 at 8:07am — No Comments
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…Continue
Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers
Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…Continue
Added by Brian Cox on May 4, 2015 at 8:11am — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:
Statistics show that older drivers are safer drivers. The price…Continue
Added by kate grant on April 7, 2015 at 12:31am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--April 6th, 2015--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…Continue
We’ve all seen cars abandoned on the side of the road. Most often these abandoned cars are older and have broken down. Every now and again you might see a newer looking sports car temporarily abandoned because of a flat tire. But drivers on a freeway in Dallas were surprised early Monday morning to see a bright yellow Lamborghini Gallardo left abandoned on the side of the road. Police were called to the scene at about 3:30 a.m. to investigate the abandoned sports car. The lambo had crashed…Continue
Added by katy hill on March 15, 2015 at 8:50pm — No Comments
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…Continue
Added by Brian Cox on February 24, 2015 at 9:01am — No Comments
Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments
Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…Continue
Added by Brian Cox on February 2, 2015 at 8:09am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 1:45pm — No Comments
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
Urbandale, IA--January 5th, 2014--Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a conversational style for Spanish-speaking car buyers. Auto dealerships that cater to a Spanish-speaking clientele can now include inventory videos as part of a comprehensive…Continue
Added by Brian Cox on January 5, 2015 at 8:53am — No Comments
Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely…Continue
Added by Brian Cox on December 22, 2014 at 9:17am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments
NADA 2015 in San Francisco promises to be jam-packed with incredible keynote speakers, hundreds of great exhibitors, and of course once-in-a-lifetime networking opportunities. It’s no wonder the convention is tabbed as the…