Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.
This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…Continue
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
Though common, nothing changes how shocking these small accidents can be. Make sure you can get the police report for an insurance claim.…Continue
Added by Brooke Chaplan on April 19, 2016 at 1:30pm — No Comments
Why would I do that, why would I give my competition the "secret sauce" about a particular car,truck, or SUV that I want to buy and make money with!
I could keep the information to myself but that would do nothing…Continue
Added by Barry Neuman on April 16, 2016 at 5:08pm — No Comments
The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first…Continue
Added by David Metter on April 13, 2016 at 9:04am — No Comments
Social media is interwoven into…
Added by Larisa Bedgood on March 24, 2016 at 11:30am — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments
The residents of Missouri and Illinois had a rough start to 2016 after the…Continue
Added by David Metter on March 17, 2016 at 9:07am — No Comments
Your tires are said to be the most important safety feature on your car. They are, after all, the only part of your car that actually touches the road. Because they are so important when it comes to being safe when driving, they should be maintained and properly taken care of at all times. Getting a flat tire in the middle of nowhere or having a blowout while driving at a high speed can be catastrophic for both you and your vehicle. The National Highway Travel Safety Association actually…Continue
Added by Lizzie Weakley on March 5, 2016 at 10:30am — No Comments
With both positive and negative perspectives to equipment financing and leasing, it is useful to consider your business' present status and any hindrances, future conditions, and particular qualities to determine which method for getting hardware will be most helpful to your business. The cost is a key issue when settling on a decision and more often than not the first considered. However it isn't the single issue to consider. This is a glance at just a part of the things you ought to take…Continue
Added by Rahul Paul on February 29, 2016 at 6:00am — No Comments
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor
Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet…
Added by J.R. Batchelor on February 24, 2016 at 9:58am — No Comments
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…Continue
Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things…Continue
Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments