Professional Community for Car Dealers, Automotive Marketers and Sales Managers
“I play a doctor on television”……………..
……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,
Director and/or Guru” titles in dealerships who have absolutely no right
being at the helm of the Internet Sales Department ship. He or she
interviewed well for the job, threw around the right buzz words and was
convincing enough to get an offer letter. He or she talked a good…
Added by Dave Page on August 16, 2010 at 9:54am — No Comments
Not too long ago, anyone shopping for a new or used car or truck would spend hours scouring the newspaper or waste precious time and money driving from dealership to dealership to compare models, trim levels and prices. Today’s smart, Internet-savvy customers do it all with just a few clicks on their computer keyboard and from the comfort of their own home or office. The Internet has, in fact, now become the information and shopping source of choice for today’s busy, time-crunched car and…Continue
Added by Wally Koster on August 10, 2010 at 9:48am — No Comments
I can imagine Austin Powers dressed in a blue velvet leisure suit saying:
It's Social Media Baby!
If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.
This means when consumers type in a car dealership name, more sites are…Continue
Uncle Frank is always quick to point out that no member of the Boy Scouts has ever started out as an Eagle Scout and no member of the United States Military has ever started out as a general. They have to work their way up through the ranks and into…Continue
Added by Tracy E. Myers, CMD on August 4, 2010 at 8:13am — No Comments
The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car.…Continue
Added by Glynn Rodean on July 20, 2010 at 1:12pm — No Comments
These guys just don’t seem to get it. It’s an unseemly fight that Insignia is picking with Dealer Track (see below), to be caught in a war for a difference
of less than $30 PNUR. They’re missing
the point because in this economy where every dollar counts, technology and
tools are important but there’s much more money to be made with the right
process in place.
Dealer’s using izmocars…Continue
Added by Mike Martinez on July 20, 2010 at 12:00am — No Comments
Added by Patti Swanson on July 3, 2010 at 7:09am — No Comments
In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid
(and least trained) employees in a company. I am referring, of course,
to the telephone. The good news is this leak can be…
Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments
The last couple days have been a bit of a roller coaster for Detroit. The former Big Three gave Detroit something to smile about by leading U.S. May new car sales; the Mercury brand comes to a necessary, but sad end; and Detroit Tiger Armando Galarraga has a record throwing game taken from him purely because of human error. Unfortunately, without instant replay, the call stands.
Could the Mercury brand been saved? Should Ford have created something very different and unique…Continue
Reinvent or Metamorphosis
re·in·vent (r n-v nt) tr.v. re·in·vent·ed,…Continue
Added by Juanita Kiesler on June 1, 2010 at 12:29pm — No Comments
Dealership Day Care….. “WE'VE GOT OPENINGS”
I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.
I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website…Continue
Dropping the “F” BOMB in front of your client…….!
Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?
A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What…Continue
My dog ate my Internet Manager
Where has your internet manager been lately? Have not noticed? Do you have him / her shoved into a back room or even back of the service department? Holed up and away from the general public? If so it would come down to the old saying “My dog at my Internet Manager” as an excuse.…
Sloppy Joes…..YES! Sloppy Sales…..NO!
Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!
What I don’t like are Sloppy…Continue
Added by Jennifer Schrader on May 9, 2010 at 4:02pm — No Comments
Added by Joe Kyriakoza on March 22, 2010 at 6:33am — No Comments
Added by Brian Hasenbauer on March 16, 2010 at 12:30pm — No Comments
My first day of the NADA Convention in Orlando Florida, I was able to cover 1/3 of the floor. I knew at that point I needed to high step it if I wanted to get eye-balls on all the venders. I decided that I would go back the last…Continue