Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business. You have to design it, place it and then wait. And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this. You never know when an interview will show…Continue
Added by John Fuhrman on September 2, 2011 at 12:29pm — No Comments
Added by Justin Braun on August 29, 2011 at 9:00am — No Comments
Added by Justin Braun on August 23, 2011 at 9:00am — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments
Added by Justin Braun on July 29, 2011 at 6:30am — No Comments
This is great insight on how mobile dealer sites are driving traffic faster than their desktop counterparts- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154279
Added by Mike Brodeur on July 20, 2011 at 6:11am — No Comments
Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…Continue
Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments
In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.
If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to "check-in" through their mobile phones, letting their friends (and businesses) know where they are. It's designed to compete with Foursquare, a similar location-based social network. …
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.
Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…Continue
Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments
ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.
As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…Continue
Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.
“The CarZen app…Continue
Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments
Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments
In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…Continue
Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments
Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!
For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…
Added by Ray Lovett on February 15, 2011 at 3:00pm — No Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments