Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?
so much at DD11 that my head is beginning…Continue
Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments
Added by Crystal Hartwell on October 5, 2011 at 6:00am — No Comments
Car dealerships adding auto dealer chat to their websites will find a number of companies promising results and offering a variety of enticing features. But which ones are truly important and have a direct impact on the bottom line…Continue
Added by Aaron Hassen on September 30, 2011 at 10:45am — No Comments
We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.
I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…Continue
Certain technologies lend themselves really well to mobile application use. Consumers download millions of mobile apps related to gaming, weather, social networking, navigation, travel, restaurants and other forms of entertainment.
But when it comes to business, and dealerships in particular, the market for mobile apps is a little more uncertain. Not all business applications lend themselves well to mobile apps use. For instance, in our business we use a contact management software.…Continue
Added by Mike Esposito on September 27, 2011 at 9:13am — No Comments
Do you know the one thing that happens before 100% of the closes salespeople succeed at? If you discover that secret, you'll see an increase in your own closing ratio, or in your ability to drive your sales staff to repeating successful months over and over. The real beauty is, once you discover the secret, you have it. It becomes yours to use any time you need it.
This powerful secret will also work to help you improve yourself, increase your skills and develop your team…Continue
Added by John Fuhrman on September 26, 2011 at 6:32am — No Comments
Last week I was busy leading a class of new salespeople through our 21st Century Sales Program(c) and as with all of my classes, one or two students always emerge as leaders but, not always the ones you'd think. There are the ones who are eager to participate, but they aren't necessarily the leaders. Others seem to know the answers to all the questions, but that may not mean leadership.
The ones that stand out are often in the background. But, if you recognize them, you…Continue
ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …Continue
That's a tough question. It can put many people on the spot and get others thinking, perhaps to reeavluate life's priorities. Maybe, as we end the week, this is a bit to tough a topic even for those who participate. For those of us who served in the military, the answer is as simple as we do it for our country. Now that we're civilians, perhaps the answer changed. At this point in my life, the list is short - My father and mother, my son and daughter, my two brothers, and my best friend…Continue
Added by John Fuhrman on September 15, 2011 at 6:30pm — No Comments
Isn't life funny? Things happen all around us. Sometimes you pay attention and somethings should be ignored. But, as the old saying goes, life isn't about what happens to us, it's about what we do when something happens. As a member of this planet for over 55 years, I've come to the conclusion that there are just 3 choices to everything in life. While some of you may think I'm over simplifying, take a few minutes to finish this article and see what I mean.
To keep things…Continue
Added by John Fuhrman on September 2, 2011 at 12:37pm — No Comments
Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business. You have to design it, place it and then wait. And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this. You never know when an interview will show…Continue
Added by John Fuhrman on September 2, 2011 at 12:29pm — No Comments
Added by Justin Braun on August 29, 2011 at 9:00am — No Comments
Added by Justin Braun on August 23, 2011 at 9:00am — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments
Added by Justin Braun on July 29, 2011 at 6:30am — No Comments
This is great insight on how mobile dealer sites are driving traffic faster than their desktop counterparts- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154279
Added by Mike Brodeur on July 20, 2011 at 6:11am — No Comments
Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…Continue
Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments
In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.
If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to "check-in" through their mobile phones, letting their friends (and businesses) know where they are. It's designed to compete with Foursquare, a similar location-based social network. …
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.