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All ADM Blog Posts Tagged 'auto' (667)

"It's All Good": The Return of Spi-Fi

I remember sitting in my office at Robberson Ford two years ago. It was a beautiful day not unlike today, clear but cold. I was having a terrible conversation with a gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25 years, and, like so many of the real estate affiliated customers I’d been talking to then, he’d fallen on hard times. His story was pretty sad. Big fat house in Bend, OR,…

Added by Shannon Page on October 14, 2010 at 4:45pm — 1 Comment

Is There A Doctor In The House?

“I play a doctor on television”……………..

……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,

Director and/or Guru” titles in dealerships who have absolutely no right

being at the helm of the Internet Sales Department ship. He or she

interviewed well for the job, threw around the right buzz words and was

convincing enough to get an offer letter. He or she talked a good…


Added by Dave Page on August 16, 2010 at 9:54am — No Comments

Unhappy Car Buyer Gets 110,000 Views on YouTube - Mossy Toyota Complaint Video

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a dealer with a link to a YouTube video. This dealership is part of a good-sized group that is very well-regarded in the area. As I am personally acquainted with this dealer group, I can attest to their integrity and dedication to customer satisfaction. So, when I clicked on the YouTube link, I expected to see another unconvincing customer with a… Continue

Added by Jim Radogna on August 10, 2010 at 4:47pm — 23 Comments

Internet Changes Buyer and Car Dealership Behavior

Not too long ago, anyone shopping for a new or used car or truck would spend hours scouring the newspaper or waste precious time and money driving from dealership to dealership to compare models, trim levels and prices. Today’s smart, Internet-savvy customers do it all with just a few clicks on their computer keyboard and from the comfort of their own home or office. The Internet has, in fact, now become the information and shopping source of choice for today’s busy, time-crunched car and…


Added by Wally Koster on August 10, 2010 at 9:48am — No Comments

More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:

It's Social Media Baby!

If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.

This means when consumers type in a car dealership name, more sites are…


Added by Brian Pasch on August 8, 2010 at 10:00pm — 1 Comment

Uncle Frank sez: “You can’t lead others unless you have followed.”

Uncle Frank is always quick to point out that no member of the Boy Scouts has ever started out as an Eagle Scout and no member of the United States Military has ever started out as a general. They have to work their way up through the ranks and into…


Added by Tracy E. Myers, CMD on August 4, 2010 at 8:13am — No Comments

Automotive Dealer Social Media Introduction

The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car.…


Added by Glynn Rodean on July 20, 2010 at 1:12pm — No Comments

Stepping over dollars to pick up dimes!

These guys just don’t seem to get it. It’s an unseemly fight that Insignia is picking with Dealer Track (see below), to be caught in a war for a difference

of less than $30 PNUR. They’re missing

the point because in this economy where every dollar counts, technology and

tools are important but there’s much more money to be made with the right

process in place.

Dealer’s using izmocars…


Added by Mike Martinez on July 20, 2010 at 12:00am — No Comments

July 4th safety tips from ShipCarsNow

You can't be reminded enough on this very busy driving holiday season about road safety. Everyone have a great holiday and, of course, be safe. And thanks ShipCarsNow, one of the busiest auto transport companies around for the reminder that was posted @…


Added by Patti Swanson on July 3, 2010 at 7:09am — No Comments

Business Development Centers: The Most Accountable, Measurable Department

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid

(and least trained) employees in a company. I am referring, of course,

to the telephone. The good news is this leak can be…


Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments

'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.

The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…

Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

A roller coaster ride for Detroit

The last couple days have been a bit of a roller coaster for Detroit. The former Big Three gave Detroit something to smile about by leading U.S. May new car sales; the Mercury brand comes to a necessary, but sad end; and Detroit Tiger Armando Galarraga has a record throwing game taken from him purely because of human error. Unfortunately, without instant replay, the call stands.

Could the Mercury brand been saved? Should Ford have created something very different and unique…


Added by Patti Swanson on June 3, 2010 at 7:13pm — 2 Comments

Reinvention or metamorphosis

Reinvent or Metamorphosis

re·in·vent (r n-v nt) tr.v. re·in·vent·ed,…


Added by Juanita Kiesler on June 1, 2010 at 12:29pm — No Comments

Dealership Day Care.......... "WE'VE GOT OPENINGS"

Dealership Day Care….. “WE'VE GOT OPENINGS”

I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.

I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website…


Added by Jennifer Schrader on June 1, 2010 at 6:30am — 16 Comments

Dropping the "F" BOMB in front of your client!

Dropping the “F” BOMB in front of your client…….!

Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?

A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What…


Added by Jennifer Schrader on May 18, 2010 at 9:59am — 2 Comments

My Dog ATE my Internet Manager

My dog ate my Internet Manager

Where has your internet manager been lately? Have not noticed? Do you have him / her shoved into a back room or even back of the service department? Holed up and away from the general public? If so it would come down to the old saying “My dog at my Internet Manager” as an excuse.…


Added by Jennifer Schrader on May 12, 2010 at 7:30am — 13 Comments

Sloppy Joes.....YES! Sloppy Sales.....NO!

Sloppy Joes…..YES! Sloppy Sales…..NO!

Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!

What I don’t like are Sloppy…


Added by Jennifer Schrader on May 9, 2010 at 4:02pm — No Comments

Texas Laws Governing Texting and Cellphone Use While Driving

Today while driving to work at Grubbs Infiniti (yes, as the Social Media Manager I could easily work from home but prefer to office at the dealership so I stay connected to what's going on) I noticed a Clear Wireless billboard on Central Expressway that showed a lap top sitting on the dashboard of a person's car and showed a traffic camera on the screen. (I will get a picture of it… Continue

Added by Brian Hasenbauer on March 16, 2010 at 12:30pm — No Comments

NADA 2010 One Week Later..... A Little Of What I Saw

My first day of the NADA Convention in Orlando Florida, I was able to cover 1/3 of the floor. I knew at that point I needed to high step it if I wanted to get eye-balls on all the venders. I decided that I would go back the last…


Added by Tim Jennings on February 21, 2010 at 8:24pm — 8 Comments

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