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All ADM Blog Posts Tagged 'auto' (685)


Influencer
Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…

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Added by Paul Potratz on January 14, 2011 at 2:33pm — 1 Comment


Influencer
Planning an Automotive Mobile Marketing Campaign

 

Perhaps you’re aware of all the hype…

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Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments


Influencer
Marketing your Dealership's Service Center

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.



Consider the age of the average vehicle on the road in your market. All of…

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Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments


Influencer
Make It Free...and Nobody Gets Hurt!

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a…

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Added by Kathi Kruse on December 21, 2010 at 6:30pm — 7 Comments


Influencer
Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

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Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments


Influencer
Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.

Now, think about the millions…

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Added by Paul Potratz on December 10, 2010 at 2:14pm — No Comments


Influencer
Yep, He Said...See Me First!

This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You…

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Added by Kathi Kruse on December 9, 2010 at 9:00am — 2 Comments


Influencer
Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…

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Added by Paul Potratz on December 8, 2010 at 11:57am — No Comments

email… Part of a complete marketing plan.

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.



But are we taking an easy way out that will end up hurting us more than helping us long term ?



I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…

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Added by David Leger on December 3, 2010 at 6:00am — No Comments


Influencer
Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few years. 75% of adult internet…
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Added by Kathi Kruse on December 2, 2010 at 2:00pm — No Comments


Influencer
Speaking Fluent Social Media

My first job in the car business was working for this crazy family who owned 2 dealerships. The patriarch of the family had immigrated from Europe and loved talking to his customers. He would turn on the “Swiss Country Gentleman” shtick and they would eat it up like ugly girls asked to the Prom. He even had commercials on late-night local TV using the same persona telling everyone that “Our salesmen don’t work on commission”. This brought a lot of people into the store and they… Continue

Added by Kathi Kruse on November 26, 2010 at 8:00am — No Comments


Influencer
MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether…

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Added by Paul Potratz on November 23, 2010 at 10:30am — 4 Comments


Influencer
Dealer Online Reputation Fail

I recently met with an independent used car dealership who was looking to secure their online reputation. After being in the car business my whole life, it’s safe to say my BS-detector is in top working order. When I drove on the lot, it was chiming at def-con 5. I got upped, which was great, but while I was waiting for my appointment, I was able to observe their tactics at selling cars and that told me all I needed to know. It was like when people are speaking a foreign language… Continue

Added by Kathi Kruse on November 20, 2010 at 11:00am — No Comments


Influencer
Think Tank Tuesday: Innovation for Automotive Digital Marketing



Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments


Influencer
It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.



As we already know, Facebook is the world’s largest social networking…

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Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments


Influencer
Do you know of anybody dropping AutoTrader all together? Let's talk about it.....

I get an email today from a dealer friend of mine today and he ask;

Do you know of anybody dropping AutoTrader all together?

It’s ungodly expensive and we just haven’t seen the results.

My first response from the top of my head is, Yes there…

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Added by Tim Jennings on November 6, 2010 at 1:00pm — 19 Comments

Download: Glynn Rodean's Digital Dealer 9 Presentation

Many have requested a copy of the slides from my presentation at Digital Dealer 9 in Las Vegas on "The Evolution of Business Development - The Hybrid BDC". This download also includes the audio files of example "what not to do" phone calls.



You can grab my presentation here >> www.NewVisionSales.com



Thanks. Contact me and we will talk about what I and New Vision Sales can do take you and your dealership to an astonishing level… Continue

Added by Glynn Rodean on October 29, 2010 at 8:38am — No Comments

An Interview with Glynn Rodean of New Vision Sales: Automotive Dealer BDC, Car Dealer BDC, BDC for Auto Dealers

Part 1



An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14 http://www.youtube.com/watch?v=EMbXdLOlB_w





Part…

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Added by Glynn Rodean on October 22, 2010 at 1:41pm — No Comments


Influencer
"It's All Good": The Return of Spi-Fi

I remember sitting in my office at Robberson Ford two years ago. It was a beautiful day not unlike today, clear but cold. I was having a terrible conversation with a gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25 years, and, like so many of the real estate affiliated customers I’d been talking to then, he’d fallen on hard times. His story was pretty sad. Big fat house in Bend, OR,…
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Added by Shannon Page on October 14, 2010 at 4:45pm — 1 Comment


Vendor
Is There A Doctor In The House?

“I play a doctor on television”……………..



……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,

Director and/or Guru” titles in dealerships who have absolutely no right

being at the helm of the Internet Sales Department ship. He or she

interviewed well for the job, threw around the right buzz words and was

convincing enough to get an offer letter. He or she talked a good…

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Added by Dave Page on August 16, 2010 at 9:54am — No Comments

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