Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We all have one week of work before 2011 becomes a collection of files to be stored away. Sure, we'll go back and get some things for this years taxes. Perhaps even take a look at some trends that occurred during the year. But what are the things that will make 2012 a better year for you? Chances are, there will be talk of improvement, higher numbers, better grosses, and maybe even a reduction in expenses. But, it will all fade before the Christmas decorations are taken down.
“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”
That’s what automotive…Continue
You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…Continue
Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments
While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion. I enjoy this break, especially during this time of year. It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression. Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!
As an expert in human personal…Continue
Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments
Congratulations, N-Motion Auto Transport!! 2011 marks the year that N-Motion Auto Transport teamed up with the Muscle Cars at the Mansion for a night to remember. We are proud to announce that our involvement in this event has forever change the way that auto transportation is viewed. Being an Official Sponsor and Preferred Shipper for the first time, N-Motion made their mark in the industry and truly change it for the better. The Muscle Cars event was held at the iconic Playboy Mansion,…Continue
Added by Joshua Boyle on November 27, 2011 at 2:00pm — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue
As an automobile dealer, you know how to advertise. You know that commercials can be effective sometimes, and banners as well as flyers can get people interested to the point where they actually stop by. You even have a website but some people have said that they are unsure of how to navigate it. They also said that it takes them forever to find your inventory of vehicles, or when they do find it, it may load a little slower than they expect. In other words, they are telling that they need…Continue
Added by Dmitriy Goroshin on November 17, 2011 at 1:11pm — No Comments
DAYTONA BEACH, Fla., Nov. 16, 2011 -- DMEautomotive (DMEa), the industry leader in science-based,…Continue
Added by Crystal Hartwell on November 16, 2011 at 10:08am — No Comments
Added by Sean McKinnon on November 12, 2011 at 6:30am — No Comments
Even trainers have days when the message is not about how to sell a car or increase gross. There are plenty of things much more important than that. While the passion for training is what drives my colleagues as well as myself, today is different. Monday morning I will be in a dealership helping hire and train, but today is a day to step back and acknowledge those who contribute so much more.
As a veteran who served as Viet Nam was winding down, I am so much happier at the respect…Continue
Added by John Fuhrman on November 11, 2011 at 4:19am — No Comments
Added by Chris Justice on November 9, 2011 at 1:30pm — No Comments
After more than a few weeks on the road, I needed a haircut. I've been blessed (or cursed) with a full head of hair that grows very fast. I am not all that keen on having my hair cut in spas, salons, etc. But I do admit that going to the franchise Sports Clips is fun in a manly way. You get to watch ESPN and they give you a massage after your cut. And, I really like the hot towel on my face.
Because it's my birthday this month, I received an email from Sports Clips reminding me…Continue
Added by John Fuhrman on November 9, 2011 at 11:03am — No Comments
Winter 1982. I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.) It was also a time that was very troubling for Chrysler. They had gotten their loan (bailout) from the government and had cut back on their field support. We got the memo that some of each dealership staff would volunteer for the New York Auto Show. Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…Continue
Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments
Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off. Jet Blue’s operations and customer service …Continue
Added by Justin Braun on November 1, 2011 at 6:55am — No Comments
This is my first day back after a five week road trip. I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits. But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best. My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon. In other words, I am only the beginning.
Added by John Fuhrman on October 31, 2011 at 6:05am — No Comments
When you think about all that goes in to creating a professional in the auto industry, what comes to mind? Usually things like, training, dedication, persistence, confidence and motivation come to mind. All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together. You have to care. Smarter people than I have…Continue
Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments