Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.
“The CarZen app…Continue
Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments
Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments
In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…Continue
Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments
Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!
For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…
Added by Ray Lovett on February 15, 2011 at 3:00pm — No Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments
The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is…Continue
Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…Continue
Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments
I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.
After all, what are friends for! See you at NADA!
INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS
THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC…Continue
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…Continue
Perhaps you’re aware of all the hype…
Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…Continue
Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a…Continue
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…Continue
Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions…Continue
Added by Paul Potratz on December 10, 2010 at 2:14pm — No Comments
This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You…Continue
So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…Continue
Added by Paul Potratz on December 8, 2010 at 11:57am — No Comments
Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.
But are we taking an easy way out that will end up hurting us more than helping us long term ?
I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…Continue
Added by David Leger on December 3, 2010 at 6:00am — No Comments
Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious
Added by Kathi Kruse on December 2, 2010 at 2:00pm — No Comments