Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…Continue
Perhaps you’re aware of all the hype…
Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…Continue
Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a…Continue
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…Continue
Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions…Continue
Added by Paul Potratz on December 10, 2010 at 2:14pm — No Comments
This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You…Continue
So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…Continue
Added by Paul Potratz on December 8, 2010 at 11:57am — No Comments
Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.
But are we taking an easy way out that will end up hurting us more than helping us long term ?
I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…Continue
Added by David Leger on December 3, 2010 at 6:00am — No Comments
Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious
Added by Kathi Kruse on December 2, 2010 at 2:00pm — No Comments
Added by Kathi Kruse on November 26, 2010 at 8:00am — No Comments
MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether…Continue
Added by Kathi Kruse on November 20, 2010 at 11:00am — No Comments
Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…Continue
Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments
The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to
stay ahead of current trends. Although it’s beneficial to stay
knowledgeable in the shifting social media arena, using the 1,000 pound
Gorilla (Facebook) to its maximum potential will provide a dealership
with the biggest return on investment.
As we already know, Facebook is the world’s largest social networking…Continue
Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments
I get an email today from a dealer friend of mine today and he ask;
Do you know of anybody dropping AutoTrader all together?
It’s ungodly expensive and we just haven’t seen the results.
My first response from the top of my head is, Yes there…Continue
Added by Glynn Rodean on October 29, 2010 at 8:38am — No Comments
An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14 http://www.youtube.com/watch?v=EMbXdLOlB_w
Added by Glynn Rodean on October 22, 2010 at 1:41pm — No Comments
“I play a doctor on television”……………..
……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,
Director and/or Guru” titles in dealerships who have absolutely no right
being at the helm of the Internet Sales Department ship. He or she
interviewed well for the job, threw around the right buzz words and was
convincing enough to get an offer letter. He or she talked a good…
Added by Dave Page on August 16, 2010 at 9:54am — No Comments