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All ADM Blog Posts Tagged 'auto' (708)


Influencer
Hiring Mistakes Dealers Make When Looking For Sales People

 

Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business.  You have to design it, place it and then wait.  And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this.  You never know when an interview will show…

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Added by John Fuhrman on September 2, 2011 at 12:29pm — No Comments

An Automotive Chat with Ralph Paglia

Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.

Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found…

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Added by Justin Braun on August 29, 2011 at 9:00am — No Comments

What can a dealership realistically expect from adding live chat?

Dealer live chat is where it’s at. You’ve probably heard it hundreds of times.Everyone in the industry seems to be talking about live chat.  We all know it can transform your …
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Added by Justin Braun on August 23, 2011 at 9:00am — No Comments

Stop Whining About Price

Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!

 

Only about ten percent of buyers buy on price alone. For that ten percent, you can…

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Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments

Engaging, Clicking & Converting

This blog was written by Todd Smith and originally published on July 14, 2011

Today, automotive dealerships must go beyond a static template website to gain the competitive edge in engaging and …

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Added by Justin Braun on July 29, 2011 at 6:30am — No Comments

Great article Mobile dealer sites....

This is great insight on how mobile dealer sites are driving traffic faster than their desktop counterparts- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154279

Added by Mike Brodeur on July 20, 2011 at 6:11am — No Comments


Influencer
AutoUSA Releases PowerListings 2.0 for Auto Dealers, Driving More Traffic to Facebook Pages

Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…

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Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

 

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

 …

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Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments


Influencer
Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well.  If you haven’t noticed this yet, Facebook Places allows users to  "check-in" through their mobile phones, letting their friends (and businesses) know where they are.  It's designed to compete with Foursquare, a similar location-based social network. …



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Added by Ali Amirrezvani on July 7, 2011 at 9:23am — 3 Comments


Influencer
The "Good"... The "Bad"... The "Ugly"... of Creating Profile Pages for your Dealership! (STOP IT)

The “Good”….The “Bad”…. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT)

Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.

 

The…

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Added by Jennifer Schrader on June 16, 2011 at 8:30am — 3 Comments

Introduction to the Autofusion Company Blog

Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…

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Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments

SHIPCARSNOW CONDUCTS ANNUAL DEALER SURVEY AND GIVES DEALERS A CHANCE TO WIN AN iPAD2

ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.

 

As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…

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Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments


Influencer
AutoUSA Dealers to Receive Preferential Placement on CarZen iPad App



Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.

“The CarZen app…

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Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments


Influencer
Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue

Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments


Influencer
Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…

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Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments


Influencer
Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments


Influencer
5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know… Continue

Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments


Influencer
Colorado Custom Motorsports Show at Springs Spree 2011





Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!



For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…

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Added by Ray Lovett on February 15, 2011 at 3:00pm — No Comments


Influencer
Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

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Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments

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