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All ADM Blog Posts Tagged 'auto' (673)


Influencer
Dealer Online Reputation Fail

I recently met with an independent used car dealership who was looking to secure their online reputation. After being in the car business my whole life, it’s safe to say my BS-detector is in top working order. When I drove on the lot, it was chiming at def-con 5. I got upped, which was great, but while I was waiting for my appointment, I was able to observe their tactics at selling cars and that told me all I needed to know. It was like when people are speaking a foreign language… Continue

Added by Kathi Kruse on November 20, 2010 at 11:00am — No Comments


Influencer
Think Tank Tuesday: Innovation for Automotive Digital Marketing



Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments


Influencer
It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.



As we already know, Facebook is the world’s largest social networking…

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Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments


Influencer
Do you know of anybody dropping AutoTrader all together? Let's talk about it.....

I get an email today from a dealer friend of mine today and he ask;

Do you know of anybody dropping AutoTrader all together?

It’s ungodly expensive and we just haven’t seen the results.

My first response from the top of my head is, Yes there…

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Added by Tim Jennings on November 6, 2010 at 1:00pm — 19 Comments

Download: Glynn Rodean's Digital Dealer 9 Presentation

Many have requested a copy of the slides from my presentation at Digital Dealer 9 in Las Vegas on "The Evolution of Business Development - The Hybrid BDC". This download also includes the audio files of example "what not to do" phone calls.



You can grab my presentation here >> www.NewVisionSales.com



Thanks. Contact me and we will talk about what I and New Vision Sales can do take you and your dealership to an astonishing level… Continue

Added by Glynn Rodean on October 29, 2010 at 8:38am — No Comments

An Interview with Glynn Rodean of New Vision Sales: Automotive Dealer BDC, Car Dealer BDC, BDC for Auto Dealers

Part 1



An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14 http://www.youtube.com/watch?v=EMbXdLOlB_w





Part…

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Added by Glynn Rodean on October 22, 2010 at 1:41pm — No Comments


Influencer
"It's All Good": The Return of Spi-Fi

I remember sitting in my office at Robberson Ford two years ago. It was a beautiful day not unlike today, clear but cold. I was having a terrible conversation with a gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25 years, and, like so many of the real estate affiliated customers I’d been talking to then, he’d fallen on hard times. His story was pretty sad. Big fat house in Bend, OR,…
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Added by Shannon Page on October 14, 2010 at 4:45pm — 1 Comment

Is There A Doctor In The House?

“I play a doctor on television”……………..



……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,

Director and/or Guru” titles in dealerships who have absolutely no right

being at the helm of the Internet Sales Department ship. He or she

interviewed well for the job, threw around the right buzz words and was

convincing enough to get an offer letter. He or she talked a good…

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Added by Dave Page on August 16, 2010 at 9:54am — No Comments

Unhappy Car Buyer Gets 110,000 Views on YouTube - Mossy Toyota Complaint Video

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a dealer with a link to a YouTube video. This dealership is part of a good-sized group that is very well-regarded in the area. As I am personally acquainted with this dealer group, I can attest to their integrity and dedication to customer satisfaction. So, when I clicked on the YouTube link, I expected to see another unconvincing customer with a… Continue

Added by Jim Radogna on August 10, 2010 at 4:47pm — 23 Comments

Internet Changes Buyer and Car Dealership Behavior

Not too long ago, anyone shopping for a new or used car or truck would spend hours scouring the newspaper or waste precious time and money driving from dealership to dealership to compare models, trim levels and prices. Today’s smart, Internet-savvy customers do it all with just a few clicks on their computer keyboard and from the comfort of their own home or office. The Internet has, in fact, now become the information and shopping source of choice for today’s busy, time-crunched car and…

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Added by Wally Koster on August 10, 2010 at 9:48am — No Comments


Influencer
More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:



It's Social Media Baby!



If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.



This means when consumers type in a car dealership name, more sites are…

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Added by Brian Pasch on August 8, 2010 at 10:00pm — 1 Comment


Influencer
Uncle Frank sez: “You can’t lead others unless you have followed.”

Uncle Frank is always quick to point out that no member of the Boy Scouts has ever started out as an Eagle Scout and no member of the United States Military has ever started out as a general. They have to work their way up through the ranks and into…

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Added by Tracy E. Myers, CMD on August 4, 2010 at 8:13am — No Comments

Automotive Dealer Social Media Introduction



The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car.…

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Added by Glynn Rodean on July 20, 2010 at 1:12pm — No Comments

Stepping over dollars to pick up dimes!





These guys just don’t seem to get it. It’s an unseemly fight that Insignia is picking with Dealer Track (see below), to be caught in a war for a difference

of less than $30 PNUR. They’re missing

the point because in this economy where every dollar counts, technology and

tools are important but there’s much more money to be made with the right

process in place.



Dealer’s using izmocars…

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Added by Mike Martinez on July 20, 2010 at 12:00am — No Comments

July 4th safety tips from ShipCarsNow

You can't be reminded enough on this very busy driving holiday season about road safety. Everyone have a great holiday and, of course, be safe. And thanks ShipCarsNow, one of the busiest auto transport companies around for the reminder that was posted @http://tinyurl.com/3xd72gj…

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Added by Patti Swanson on July 3, 2010 at 7:09am — No Comments

Business Development Centers: The Most Accountable, Measurable Department

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid

(and least trained) employees in a company. I am referring, of course,

to the telephone. The good news is this leak can be…

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Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments


Influencer
'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.


The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…
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Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

A roller coaster ride for Detroit

The last couple days have been a bit of a roller coaster for Detroit. The former Big Three gave Detroit something to smile about by leading U.S. May new car sales; the Mercury brand comes to a necessary, but sad end; and Detroit Tiger Armando Galarraga has a record throwing game taken from him purely because of human error. Unfortunately, without instant replay, the call stands.

Could the Mercury brand been saved? Should Ford have created something very different and unique…

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Added by Patti Swanson on June 3, 2010 at 7:13pm — 2 Comments

Reinvention or metamorphosis

Reinvent or Metamorphosis

re·in·vent (r n-v nt) tr.v. re·in·vent·ed,…

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Added by Juanita Kiesler on June 1, 2010 at 12:29pm — No Comments


Influencer
Dealership Day Care.......... "WE'VE GOT OPENINGS"



Dealership Day Care….. “WE'VE GOT OPENINGS”



I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.



I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website…

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Added by Jennifer Schrader on June 1, 2010 at 6:30am — 16 Comments

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