Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The VALUE OF DVS CUSTOMER
I get the Boston Globe newspaper every day. I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.
Being a car guy of sorts, I own more cars than I…Continue
U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…Continue
Added by Manny Luna on October 1, 2014 at 1:30am — No Comments
Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year! Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing some homework.
Usually, they’d start with the model. “Hmmm, it needs to fit me, the wife…Continue
Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…Continue
Added by Brian Cox on September 15, 2014 at 8:48am — No Comments
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…Continue
Added by Brian Cox on September 8, 2014 at 8:05am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…Continue
Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments
Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only…Continue
Added by Brian Cox on August 18, 2014 at 5:44am — No Comments
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…Continue
Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages. Currently, according to multiple research firms, SMS messages are opened and…Continue
Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments
The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business. The headache comes as a result of the new questions that mobile device use causes business owners to ask:
1) Will customers and prospects still visit my website? If so, how can they see it on that little screen?
2) If they are on the phone and not at their computer, will they read my emails?
At the same…Continue
Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments
As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion. Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you. In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers. That does not mean that the need to advertise in newspapers,…Continue
Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments
Why should you identify a reliable and reputed car repair company service provider? The number of vehicle owners is getting bigger and bigger every day and the car industry can undoubtedly be described as one of the rapidly developing industries in the world. Cars play an important role to increase the mobility of the people. Purchasing a car has become a hassle free process in these days because of the availability of different types of loans and maintaining the car has also become quite…Continue
Added by Merry Gomes on July 8, 2014 at 3:30am — No Comments
We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month. Since the install of the Web To Text Lead Generator, consumer mobile leads almost doubled in 3 short months.
Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.
One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…Continue
Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments
Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…Continue
Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments
The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry. The limitations that this industry had set for women , is slowing going away with a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…Continue
Added by Dani Lunsford on June 18, 2014 at 6:57am — No Comments
No matter how long you have been in the car business, at some point you need to realize that sales people standing around waiting for an “up” will soon be the subject of stories you tell your grandchildren. Consumers buying styles have been recreated by the internet. Not only can you shop online, but type a few words in a search box and Google can find nearly anything imaginable. So what does this have to do with selling cars? More than most dealerships choose to admit. You might have a…Continue
Added by Tammy Lettieri on June 10, 2014 at 7:43am — No Comments