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All ADM Blog Posts Tagged 'auto' (666)

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…


Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…


Added by Jim Leman on June 28, 2016 at 6:58am — No Comments

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…


Added by David Metter on June 17, 2016 at 1:46pm — No Comments

The Mistakes People Make When Buying Repo Vehicles

Get a vehicle repossessed is a tragedy for a lot of people, but for the new buyers, this can be a deal! Repo vehicles, particularly boat repo are quite cheaper than the actual vehicles. They offer people the opportunity to save thousands of dollars. At the same time, they are mostly in…


Added by Olivia Grey on June 11, 2016 at 2:00am — No Comments

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…


Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!

Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!

In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…


Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments

AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 


Recently I have become very concerned, as there…


Added by Joe Orr on June 7, 2016 at 6:29am — No Comments

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.



Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments

How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…


Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.



Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments

Six Luxury Cars with the Best Safety Systems Today

Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.

Acura RLX…


Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…


Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments

DIY Car Maintenance Every Teen Should Know How to Do

Driving is a huge responsibility, not just for your teen’s safety, but also because it involves protecting one of their greatest assets at such a young age: a vehicle. Teen drivers should know a few things about car maintenance to keep your, or their own future car in safe driving…


Added by Brooke Chaplan on May 17, 2016 at 3:00pm — No Comments

Paul Potratz: Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business.…


Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…


Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…


Added by Paul Potratz on May 13, 2016 at 11:56am — 1 Comment

Where to Buy AOD Transmission Online?

No matter if you are looking to upgrade your Automatic Overdrive transmission or are looking to build a car from scratch, purchasing transmission is a cost and time-efficient solution.

There are a number of quality online transmission shops that offer a wide variety of Automatic Overdrive transmissions. Continue reading this article to know where to buy the best automatic transmission…


Added by Sania Baker on May 13, 2016 at 3:35am — No Comments

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …


Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments

Auto Overhaul: Five DIY Projects You Can do yourself

Do-it-Yourself projects for the car are not for everyone. New cars are complex machines with computers that usually keep them tuned-up and zooming along. For the first year or two, you probably won’t need to do anything for your new baby except visit the occasional car wash and oil…


Added by Brooke Chaplan on May 7, 2016 at 9:30am — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything?

Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…


Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments

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