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All ADM Blog Posts Tagged 'auto' (662)


Influencer
Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments


Vendor
AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 

 

Recently I have become very concerned, as there…

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Added by Joe Orr on June 7, 2016 at 6:29am — No Comments


Influencer
Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments


Influencer
How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…

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Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments


Influencer
How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments


Agency
Six Luxury Cars with the Best Safety Systems Today

Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.



Acura RLX…

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Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments


Influencer
Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…

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Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments


Agency
DIY Car Maintenance Every Teen Should Know How to Do

Driving is a huge responsibility, not just for your teen’s safety, but also because it involves protecting one of their greatest assets at such a young age: a vehicle. Teen drivers should know a few things about car maintenance to keep your, or their own future car in safe driving…

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Added by Brooke Chaplan on May 17, 2016 at 3:00pm — No Comments


Influencer
Paul Potratz: Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business.…

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Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment


Influencer
Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…

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Added by Paul Potratz on May 13, 2016 at 11:56am — 1 Comment


Agency
Where to Buy AOD Transmission Online?

No matter if you are looking to upgrade your Automatic Overdrive transmission or are looking to build a car from scratch, purchasing transmission is a cost and time-efficient solution.

There are a number of quality online transmission shops that offer a wide variety of Automatic Overdrive transmissions. Continue reading this article to know where to buy the best automatic transmission…

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Added by Sania Baker on May 13, 2016 at 3:35am — No Comments


Influencer
How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments


Agency
Auto Overhaul: Five DIY Projects You Can do yourself

Do-it-Yourself projects for the car are not for everyone. New cars are complex machines with computers that usually keep them tuned-up and zooming along. For the first year or two, you probably won’t need to do anything for your new baby except visit the occasional car wash and oil…

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Added by Brooke Chaplan on May 7, 2016 at 9:30am — No Comments


Influencer
How to be... Everywhere!

You have to be everywhere, but how do you maintain everything?

Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…

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Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments


Influencer
Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments


Influencer
Can Facebook Instant Articles help your business?





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments


Influencer
What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments


Influencer
Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…

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Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments


Vendor
How to negotiate a better deal on your used car

Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.

 

This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…

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Added by Peter Bravo on April 20, 2016 at 10:10am — 1 Comment

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