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All ADM Blog Posts Tagged 'auto' (573)

Consumer Furious With Rip Off Car Insurance Prices!

Have you checked your car insurance bill lately? Well I did, and I realized that it is way more money than anyone should pay to stay insured. For that amount, I’d be better off taking my chances and paying for a wreck if it happens. While looking into how much my insurance is compared to others, I…

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Added by Cliare Pattinson on March 12, 2014 at 11:50pm — No Comments

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

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Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments

How to Hit the Hot 40

Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales.  Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.

I’ve been there. I’ve lived that, and after all these years I still breathe car sales.

Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…

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Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments

Find Car for Client ...not Client for Car!

Joe's been "Smartphone" browsing for trucks while he's on his lunch break. He spots a 5 year truck on YOUR dealership's site and thinks it could be the right one.

Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the…

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Added by Tom Vann on February 24, 2014 at 9:18am — 1 Comment

The J.D. Power Reliability Data doesn’t Stack Up with Demand

The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.

Lexus dominates the survey and is listed…

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Added by Arvid Linde on February 18, 2014 at 11:35am — No Comments

You Get What You Pay For: A Customer’s Service Nightmare

There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops.

I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in…

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Added by Richard Holland on February 6, 2014 at 7:00am — 1 Comment

"This is a Dictatorship, not a Democracy".. Ugh!

"A Dictatorship.  That's How the Business Works!"…

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Added by Tom Vann on January 29, 2014 at 7:30am — 24 Comments

Is Training Truly a Priority At Your Dealership?

 

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…

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Added by J.R. Batchelor on January 22, 2014 at 6:32pm — No Comments

Pay to Play: Keeping Your Dealership Ahead of the Social Media Curve

If you are like me you spend a sizable portion of your day starring at analytics data. Admit it, you do. You want to know where you are effective. I can’t blame you. Recently I noticed a trend where the reach on my…

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Added by Brian Riesbeck on January 16, 2014 at 12:15pm — 3 Comments

Is Your E-Commerce Dept. Truly Making Enough Phone Calls

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the…

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Added by J.R. Batchelor on December 7, 2013 at 4:17pm — No Comments

Top Ten Blogs and Auto Industry News: 11/18-11/22

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments

Using Contests and Games in Your Marketing

Using Contests and Games in Your Marketing

 

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and…

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Added by Larry Craig on November 22, 2013 at 8:00am — No Comments

About NJSEOs

NJSEOs is a Professional Website Design & Internet Marketing Company based out of New Jersey with clients throughout the East Coast. All of our clients' websites are built to their liking with approved design samples, engineered to understand Google's algorithm changes regarding SEO and optimized on a monthly basis to increase their overall rankings and drive new traffic. 

We have worked with many small automotive businesses…

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Added by Jonathan Morales on November 18, 2013 at 8:50am — No Comments

Lessons We Can Learn From the Failure of Blockbuster

As I’m sure you’ve heard, Blockbuster Video has gone out of business.

DISH Network, which owns Blockbuster, officially announced last week that they would be closing all 300 U.S. Stores. There was a time when local video stores were the dominant retail outlets to rent movies from. Then along came the mega-video stores…

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Added by Richard Holland on November 15, 2013 at 7:30am — 6 Comments

To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a message,” (www.socialcaffeine.com). Hashtags have even been adopted by Facebook, Pinterest, Tumblr, and Instagram.

So should you be using them? The answer is yes, definitely…

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Added by Rebecca Ward on November 13, 2013 at 7:30am — No Comments

The Difference Maker - The Trade-In

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.

 

I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…

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Added by Mark Tewart on November 12, 2013 at 9:00am — No Comments

Don't Drink the Water

Traffic is better, sales are up, profits are high, dealers are buying at NADA and the whole world is rosy. Don’t drink the water. I am not saying you should not be optimistic, and I am certainly not an economic forecaster coming with claims of doom and gloom. However, I am saying that your fortunes in the future will have a whole lot less to do with the economy than what business practices you put into place.

 

There is an over exuberance in dealer-land right now,…

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Added by Mark Tewart on November 11, 2013 at 9:00am — No Comments

The Road to a Sale is Broken - Revisited

Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.

 

Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…

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Added by Mark Tewart on November 8, 2013 at 9:00am — No Comments

Top Ten Blogs and Auto Industry News: 11/4-11/8

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Durango sales skyrocket, FB…

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Added by Ketty Colom on November 8, 2013 at 8:50am — No Comments

From No to Yes

Don’t you hate to hear your customer say “no”? You spend a lot of time and energy with a customer and when you get to the final stage of the sales process, the customer says the dreaded “no” word. You were all excited and hoping for a sale and then poof, the air goes out of your sails. The good news is that you can change from getting “no” answers to “yes” answers.

 

First, you must recognize that getting a “no” answer isn’t accidental or bad luck. When a customer gives you a…

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Added by Mark Tewart on November 7, 2013 at 9:00am — No Comments

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