Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Audi Huntsville, a dealership under the Hiley Group, proudly participated in the J.D. Power Customer Service Index (CSI) study. A study that helps indicate how customers view their …
Added by Manny Luna on July 29, 2014 at 9:00am — No Comments
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…Continue
Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages. Currently, according to multiple research firms, SMS messages are opened and…Continue
Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments
The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business. The headache comes as a result of the new questions that mobile device use causes business owners to ask:
1) Will customers and prospects still visit my website? If so, how can they see it on that little screen?
2) If they are on the phone and not at their computer, will they read my emails?
At the same…Continue
Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments
As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion. Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you. In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers. That does not mean that the need to advertise in newspapers,…Continue
Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments
Why should you identify a reliable and reputed car repair company service provider? The number of vehicle owners is getting bigger and bigger every day and the car industry can undoubtedly be described as one of the rapidly developing industries in the world. Cars play an important role to increase the mobility of the people. Purchasing a car has become a hassle free process in these days because of the availability of different types of loans and maintaining the car has also become quite…Continue
Added by Merry Gomes on July 8, 2014 at 3:30am — No Comments
We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month. Since the install of the Web To Text Lead Generator, consumer mobile leads almost doubled in 3 short months.
Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.
One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…Continue
Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments
Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…Continue
Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments
The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry. The limitations that this industry had set for women , is slowing going away with a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…Continue
Added by Dani Lunsford on June 18, 2014 at 6:57am — No Comments
No matter how long you have been in the car business, at some point you need to realize that sales people standing around waiting for an “up” will soon be the subject of stories you tell your grandchildren. Consumers buying styles have been recreated by the internet. Not only can you shop online, but type a few words in a search box and Google can find nearly anything imaginable. So what does this have to do with selling cars? More than most dealerships choose to admit. You might have a…Continue
Added by Tammy Lettieri on June 10, 2014 at 7:43am — No Comments
The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.…
Added by John Sternal on May 15, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 11:02am — No Comments
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 6:14am — No Comments
I accept responsibility for providing proof of my performance. However, I…Continue
Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no…Continue
Added by Manny Luna on March 30, 2014 at 12:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
Have you checked your car insurance bill lately? Well I did, and I realized that it is way more money than anyone should pay to stay insured. For that amount, I’d be better off taking my chances and paying for a wreck if it happens. While looking into how much my insurance is compared to others, I…Continue
Added by Cliare Pattinson on March 12, 2014 at 11:50pm — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments