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All ADM Blog Posts Tagged 'audience' (22)

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…


Added by sara callahan on August 31, 2016 at 6:38am — No Comments

It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…


Added by sara callahan on July 13, 2016 at 5:21am — No Comments


  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…


Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments


By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, …

Added by Josh Whitlatch on June 9, 2016 at 9:19am — No Comments

5 Common Blogging Mistakes

Today, it’s a content-drive world.

There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…


Added by sara callahan on May 27, 2016 at 5:30am — 4 Comments

Why is my TARGET AUDIENCE Balking?!?!?


For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…

Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments

Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…


Added by sara callahan on January 28, 2016 at 6:35am — 2 Comments

Is The Decline In Facebook Page Reach Actually A Good Thing?

Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…


Added by Paul Moran on October 16, 2015 at 5:00am — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…


Added by Joey Little on August 27, 2015 at 12:55pm — No Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…


Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…


Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…


Added by Paul Moran on June 30, 2015 at 5:30am — No Comments

Defining Audience Management?

Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager


We've been talking a lot lately about "audience" and "…


Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…


Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.




Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…


Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…


Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment

Are You Mobilized? Four Distinct Auto Mobile Users. Four Unique Opportunities.

In my last installment of this series of posts on the…


Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…


Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments

The Top 24 Social Media Marketing Tools Used by the Pros

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is…


Added by Joe Schwartz on December 24, 2012 at 6:29pm — 4 Comments

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