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All ADM Blog Posts Tagged 'audience' (40)

Why Video Titles are so Important

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…

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Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI.

For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

 

While it's important to expect…

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Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

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Added by Paul Moran on May 30, 2019 at 7:22am — No Comments

Customer Experience Transformation and Your Dealership

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search…

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Added by Dean Martin on May 23, 2019 at 7:00am — No Comments

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.

 

Take television, for example. Many dealerships still create and air…

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Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments

Why Every Dealership Should Pay Attention to Social Media

When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.

 

An interesting…

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Added by Paul Moran on May 2, 2019 at 8:02am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…

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Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments

Relationships Matter!

While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.

 

This was unlike any other trip. The…

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Added by Veronica Dunford on March 4, 2019 at 7:00am — No Comments

Are You Connecting with your Customers?

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…

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Added by sara callahan on February 12, 2019 at 7:00am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

 

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

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Added by Paul Moran on May 2, 2018 at 7:05am — No Comments

Email Marketing Remains a Powerful Tool—Here’s Why

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search…

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Added by Graham Annett on May 2, 2018 at 6:30am — No Comments

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.

Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…

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Added by sara callahan on April 30, 2018 at 6:30am — No Comments

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or…

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Added by sara callahan on February 23, 2018 at 6:00am — No Comments

What is Content Marketing?

Content Marketing has become an Automotive Buzzword Recently

With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition…

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Added by sara callahan on February 16, 2018 at 7:00am — No Comments

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.

 

In most cases this is due to poor planning…

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Added by sara callahan on August 31, 2016 at 6:38am — No Comments

It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content…

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Added by sara callahan on July 13, 2016 at 5:21am — No Comments

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