Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine a scenario in which your sales jump up one month to unprecedented numbers. The business is doing well, everyone is happy, and it seems like it’s never going to end.
Next month, the numbers drop. Why? Are you doing something differently? Where can you spend money next month to get the numbers back up to where they were?
In a nutshell, this exact scenario is why the science of attribution in marketing is so important. Throwing…Continue
Added by Ryan Cassirer on December 27, 2018 at 9:39am — No Comments
Columbus, OH (October 30, 2018) -…Continue
Added by Steve White on October 30, 2018 at 9:00am — No Comments
Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually recognizes the most innovative dealership solutions. Many companies…Continue
Added by Steve White on October 10, 2018 at 6:57am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take…Continue
Added by Steve White on September 17, 2018 at 5:59am — No Comments
Columbus, OH, September 12, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.
Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…Continue
Added by Steve White on September 12, 2018 at 7:22am — No Comments
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.
Added by Steve White on August 14, 2018 at 7:00am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality product;…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.
Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…
Added by Steve White on July 5, 2018 at 6:30am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…Continue
Added by Steve White on June 25, 2018 at 7:02am — No Comments
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…Continue
Added by Steve White on June 21, 2018 at 7:00am — No Comments
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the “auto…Continue
Added by Steve White on May 11, 2018 at 6:48am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Think about it. Those consumers you send your messages to aren’t in an…Continue
Added by Steve White on April 23, 2018 at 6:55am — No Comments
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey
Columbus, OH, March 12, 2018-- Clarivoy, the auto…Continue
Added by Steve White on March 12, 2018 at 5:32am — No Comments
Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.
Commenting on the new hire, Steve White,…Continue
Added by Steve White on March 6, 2018 at 7:06am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…Continue
Added by Steve White on February 20, 2018 at 6:48am — No Comments
Added by Steve White on January 26, 2018 at 6:55am — No Comments