Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.
Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…
Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments
Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…Continue
Added by Joey Little on November 3, 2015 at 11:57am — No Comments
There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…Continue
Added by Chris Miller on June 19, 2015 at 7:00am — No Comments
Designing your sales process to focus more on your customer’s needs and wants and less on you can help you be more successful. It lowers the customer’s natural resistance and can help you sell more and make more profit. There are 10 key ingredients to making this happen.
A Positive Attitude
Much has been written about the importance of maintaining a positive attitude and I will not rehash all of that here. A positive attitude is your armor against…Continue
Added by Al Mosher on August 4, 2014 at 6:44am — No Comments
A thermometer is a follower. It reflects the temperature of its environment. A thermometer is a device that reacts to whatever is going on. If the temperature is hot, it tells you so. If it’s cold, the thermometer reflects that reality as well. It’s a dumb instrument in the sense it doesn’t contain…Continue
Added by Al Mosher on November 5, 2013 at 7:30am — No Comments
Negative inputs and events drain your battery. Some of these include:
Added by Al Mosher on October 28, 2013 at 5:35am — No Comments
Change ~ the one word that describes what is always happening, the one thing that is always consistent. Sometimes we make the change or are involved with the change, other times…Continue
Added by Kelly Noble on December 10, 2010 at 11:22am — No Comments
When I woke this morning,
I ‘strapped on’ a correct, positive mindset,
Much like a soldier going into battle.
Which is what being in sales today is like.
(That is no disrespect to our true heroes.)
I took stock of yesterday’s successes &…
The media's constant 24 hour chaos coverage is destroying the hopes and dreams of mankind and is THE reason you find your people not motivated enough to get their jobs done. I fear the media's perpetual sensationalizing of bad news more than I do the threat of pandemic flu's, wars and a faltering economy combined. I know they say they want to present all sides and that the public has a right to know everything but notice that 95% of all their coverage… Continue