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All ADM Blog Posts Tagged 'as' (10)

Jay Baer Showcases Canadian Inspiration for Youtility as Content Marketing Best Practice

Jay Baer Shares 2 Simple But Brilliant Content Marketing Examples from the Great White North…

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Added by Ralph Paglia on November 8, 2013 at 2:30pm — No Comments

All Roads Lead To Vegas: AutoCon 2013 Edition

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from…

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Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments

Automotive News Cites December Sales as Momentum Builder Going Into 2013

As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…

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Added by Ralph Paglia on January 4, 2013 at 6:39am — 2 Comments

CarChat24 announces Jeff Sterns as Vice President of Sales and Business Development

CarChat24 announces Jeff Sterns as Vice President of Sales and Business Development

 

Palm Harbor, FL – March 1st, 2012 – ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jeff Sterns as Vice President of Sales and Business Development. Sterns joins the team in a leadership role and will focus on the continued growth of the overall CarChat24 business in…

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Added by Ralph Paglia on February 29, 2012 at 10:02pm — No Comments

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

HookLogic Appoints David Metter as President, Automotive

Metter to Lead HookLogic's Fast-Growing Automotive Business Unit

 

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…

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Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments

Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising… Continue

Added by Ralph Paglia on June 24, 2008 at 5:30am — 2 Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

Spanish Language Videos as Examples of Online Latino Targeted Marketing

Example of an "I Promise" campaign video produced in Spanish:

SpanishIPromise.mov



Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:…

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Added by Ralph Paglia on May 16, 2008 at 1:30pm — No Comments

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs,… Continue

Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments

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