Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your marketing strategy: increase engagement and revenue by…Continue
Added by Doug Van Sach on July 23, 2018 at 6:55am — No Comments
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most…Continue
It’s been 60 days.
Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.
You were ready for…Continue
Added by Leonard Buchholz on March 29, 2014 at 6:15am — No Comments
SMS Marketing for Auto Car Dealers
SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …Continue
Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
NAPLES, FL, January 31, 2011 – TimeHighway.com (www.timehighway.com), recently announced several major updates to its real-time, online service scheduling solution that greatly benefit auto dealer service departments, increasing service revenue by creating a more efficient way to schedule service.
Added by sara callahan on January 31, 2011 at 5:48am — No Comments
Added by sara callahan on December 13, 2010 at 5:37am — No Comments
Added by Jason C on May 14, 2009 at 9:36am — No Comments
Added by Gary May on December 10, 2008 at 10:06pm — No Comments
Added by Gary May on December 8, 2008 at 10:36am — No Comments