Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Written by: Gene Daughtry
In BHPH, like any other automobile dealer, you’ll start the sales process out with a meet and greet. From there you should go in a different direction from other retail outlets. If you have been on a franchise dealer sales floor I am sure you or your sales staffs have joked about wanting a screening machine that they could walk a customer through for an instant credit reading. Since that doesn’t exist, your sales process is probably similar to: 1. “up” your…Continue
Added by Garry House on May 2, 2013 at 7:30am — No Comments
Written by: Leo Hart
NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?
As a result of the discussions, a few crises became apparent. One wakeup…Continue
Added by Garry House on May 1, 2013 at 8:50am — No Comments
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments