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All ADM Blog Posts Tagged 'analytics' (41)

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…

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Added by Peter Martin on September 29, 2014 at 10:30am — 1 Comment

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

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Added by J.D. Rucker on July 20, 2014 at 10:00am — 1 Comment

What Fantasy Football Can Teach Us About Marketing

It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football…

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Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

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Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.

There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…

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Added by Mike Gorun on May 6, 2014 at 5:30am — 4 Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…

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Added by Misti Miller on May 5, 2014 at 12:30pm — 6 Comments

Do You Choose Your Customers Or Do They Choose You?

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships…

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Added by Mike Gorun on April 30, 2014 at 5:07am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Analytics For Better Decision Making

There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.

The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.

The responsibility from getting the traffic to converting that…

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Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments

Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

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Added by Matthew Kolodziej on September 26, 2013 at 3:17pm — 1 Comment

Heatmap Testing, Eye Tracking



Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it? 

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your…

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Added by Adam Ross on July 4, 2013 at 10:56am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

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Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…

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Added by Matthew Kolodziej on June 12, 2013 at 2:00pm — 2 Comments

How to Measure Your Digital Marketing Strategy

There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.

 

But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…

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Added by Christine Rochelle on May 7, 2013 at 10:30am — 2 Comments

Tracking Your Offline Advertising Online

Watch Original "Tracking Your Advertising Online" Video Here

Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…

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Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments

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