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All ADM Blog Posts Tagged 'analytics' (46)

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…


Added by Larisa Bedgood on August 27, 2015 at 11:59am — No Comments

Doug Van Sach Joins 3 Birds as Vice President of Analytics & Insight

Industry veteran heads development of industry-leading analytics and reporting platform

Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug…


Added by Paul Mirek on August 6, 2015 at 7:00am — 2 Comments

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…


Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…


Added by J.D. Rucker on April 22, 2015 at 4:00pm — 1 Comment

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…


Added by Peter Martin on September 29, 2014 at 10:30am — 1 Comment

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…


Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…


Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…


Added by J.D. Rucker on July 20, 2014 at 10:00am — 1 Comment

What Fantasy Football Can Teach Us About Marketing

It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football…


Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…


Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…


Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…


Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.

There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…


Added by Mike Gorun on May 6, 2014 at 5:30am — 4 Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…


Added by Misti Miller on May 5, 2014 at 12:30pm — 6 Comments

Do You Choose Your Customers Or Do They Choose You?

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships…


Added by Mike Gorun on April 30, 2014 at 5:07am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…


Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…


Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Analytics For Better Decision Making

There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.

The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.

The responsibility from getting the traffic to converting that…


Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments

Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…


Added by Matthew Kolodziej on September 26, 2013 at 3:17pm — 1 Comment

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