According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add…
Added by Larisa Bedgood on April 14, 2016 at 12:18pm —
So, you’ve recognized the value that social media and content marketing present for your business.
You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique… Continue
Added by sara callahan on December 17, 2015 at 6:30am —
When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…
Added by David Metter on September 30, 2015 at 6:00am —
Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to… Continue
Added by Larisa Bedgood on August 27, 2015 at 11:59am —
Industry veteran heads development of industry-leading analytics and reporting platform
Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug… Continue
Added by Paul Mirek on August 6, 2015 at 7:00am —
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see… Continue
Added by sara callahan on July 29, 2015 at 6:00am —
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more… Continue
Added by J.D. Rucker on April 22, 2015 at 4:00pm —
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even… Continue
Added by Peter Martin on September 29, 2014 at 10:30am —
For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test… Continue
Added by Larry Bruce on August 4, 2014 at 6:00am —
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your… Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am —
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company… Continue
Added by J.D. Rucker on July 20, 2014 at 10:00am —
It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football…
Added by Scott T. Joseph on July 15, 2014 at 4:37am —
Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…
Added by Misti Miller on June 30, 2014 at 5:17am —
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as… Continue
Added by Mike Gorun on June 10, 2014 at 4:00am —
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the… Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am —
This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target… Continue
Added by Mike Gorun on May 6, 2014 at 5:30am —
In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.
Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a… Continue
Added by Misti Miller on May 5, 2014 at 12:30pm —
I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships… Continue
Added by Mike Gorun on April 30, 2014 at 5:07am —
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.
Many dealers, however, outsource much of their digital marketing to… Continue
Added by Jamil Zabaneh on April 9, 2014 at 6:30am —
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics… Continue
Added by Brian Pasch on April 8, 2014 at 9:30am —