Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test…Continue
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…Continue
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
Added by Misti Miller on June 30, 2014 at 5:17am — No Comments
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as…Continue
Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…Continue
Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…Continue
I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships…Continue
Added by Mike Gorun on April 30, 2014 at 5:07am — No Comments
Many dealers, however, outsource much of their digital marketing to…Continue
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics…Continue
There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.
The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.
The responsibility from getting the traffic to converting that…Continue
Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
We've been researching the usage and effectiveness of heatmap and eye tracking testing.
a) Have you used it to measure your website? If so, what have you learned from it?
b) If not, how come you haven't? What's holding you back?
Thanks for reading! Look forward to hearing your…Continue
Added by Adam Ross on July 4, 2013 at 10:56am — No Comments
When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…Continue
Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments
You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…Continue
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue